-
Available Subscriptions
-
Have you checked out Joe's Latest Blog?
-
By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
-
-
Similar Topics
-
By Joe Marconi
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
-
By carmcapriotto
Matt Fanslow and guest Justin Morgan tackle various issues within the automotive industry during a live "Ask Us Anything" session. They discuss the struggle for industry respect, the challenges small shops face, and the crucial role of specialization. The conversation highlights the importance of training for staff development and the difficulties in motivating technicians to attend. They also explore the impact of influential figures on training, the dynamics between shop owners and technicians, and the importance of mentorship for new technicians.
Show Notes
The barrier to elevating respect in the industry (00:01:18) Discussion on the challenges and factors affecting the level of respect in the automotive industry. The importance of specialization for small shops (00:09:26) The challenges faced by smaller shops and the importance of specializing in specific car lines or services. The impact of training on staff improvement (00:14:55) The significance of training and its role in enhancing the skills and knowledge of staff members in the automotive industry. The frustration of low training attendance (00:15:17) Discussion about the disappointment of low training attendance and the struggle to motivate technicians to take advantage of available training opportunities. The lack of awareness about available training (00:17:20) Exploration of the widespread lack of knowledge about the existence of various training resources and events within the automotive industry. Challenges of implementing online training (00:19:22) Discussion about the resistance and challenges in implementing online training, including the mental block towards online training and the lack of engagement with online resources. Differentiating job from career mindset (00:21:02) Exploration of the distinction between a job mindset and a career mindset and the difficulty in converting individuals from one mindset to the other. Discussion about specialized tools and training costs (00:25:21) Conversation about the cost and necessity of specialized tools and training, particularly focusing on the cost of entry and P-WAS tools for specific car lines. Challenges Faced by Small Shops (00:32:00) Challenges faced by small shops and the struggle for improvement and recognition. Perpetuating Positive Evolution (00:38:29) Addressing the negative attitudes towards the automotive industry and encouraging perseverance and growth. Delayed Gratification in the Automotive Industry (00:42:26) Comparison with other skilled trades and the potential for growth and success in the automotive industry. Investing in New Technicians (00:43:28) Discussion on investing in new technicians, advice for newcomers, and the challenges of starting out in the automotive industry. Discovering Your True Calling (00:45:11) Exploration of finding one's true calling, the expectations on young people, and the importance of giving opportunities without bias. Developing Mechanical Aptitude (00:46:21) The impact of changing environments, the lack of mechanical aptitude in younger generations, and the need for patience in skill development. Dealing with Frustrations in the Trade (00:50:01) Addressing the difference between frustration with vehicles and feeling stuck in the trade, and the importance of managing toxic work environments.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
-
By Transmission Repair
Here’s what’s happened in less than a week: OpenAI's board fired their CEO, Robert Altman, then Altman was hired by Microsoft, and over 500 employees of the 700-employe workforce sent the OpenAI’s board members a letter to hire Altman back, all board members are to resign -OR- the 500+ employee workforce will resign and go to work for Altman at Microsoft.
Microsoft's CEO Satya Nadella said late Sunday that the company was hiring Altman and Greg Brockman, OpenAI’s president who resigned in protest after Altman was ousted , and was opening its doors to more joining from the company behind viral chatbot ChatGPT.
That’s a lot to happen in less than a week. It becomes obvious that Altman had a close relationship with the workforce. The workforce believes in and has respect for Altman. The best automotive repair shops are run this very same way. Let this be a lesson for all. The moral of the story is no matter how big your shop is, it’s never too big to develop a close relationship with all the employees. (3:00)
-
By carmcapriotto
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton uses football analogies to provide strategies for success in the auto repair business. He compares marketing and managing margins to offense and defense in football, and emphasizes the importance of managing setbacks, like penalties in a game. He also discusses the crucial role of employees and stakeholders, likening them to special teams and spectators. The episode ends with Coach Chris encouraging listeners to keep learning and growing in their business. The podcast is sponsored by Shop Marketing Pros, represented by Brian and Kimberly Walker.
Running an auto shop is like winning in football [00:03:15] Drawing parallels between running an auto repair shop and winning a football game, discussing offense, defense, and the importance of teamwork.
Offense: Your marketing strategy [00:05:33] Exploring the role of marketing in driving the business forward, emphasizing the need for an online presence and customer engagement.
Defense: Managing margins and operational efficiency [00:06:36] Highlighting the importance of managing costs, setting the right pricing, and ensuring an efficient operational workflow to ensure the long-term sustainability of the business.
Don't forget to subscribe and share [00:10:51] Encouragement to subscribe, share, leave a review, and provide input for future episodes.
Get in touch for questions or topics [00:10:51] Invitation to contact Chris at Auto Fix for questions or suggestions for upcoming episodes.
Time to rise and grind [00:10:51] Motivational message to keep learning, growing, and striving for success in the business.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #boomersooner #oklahomasooners
Click to go to the Podcast on Remarkable Results Radio
-
-
-
Our Sponsors
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now