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"Ask Us Anything" Webinar with Justin Morgan [E122] - Diagnosing the Aftermarket A to Z


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Matt Fanslow and guest Justin Morgan tackle various issues within the automotive industry during a live "Ask Us Anything" session. They discuss the struggle for industry respect, the challenges small shops face, and the crucial role of specialization. The conversation highlights the importance of training for staff development and the difficulties in motivating technicians to attend. They also explore the impact of influential figures on training, the dynamics between shop owners and technicians, and the importance of mentorship for new technicians.

Show Notes

  • The barrier to elevating respect in the industry (00:01:18) Discussion on the challenges and factors affecting the level of respect in the automotive industry.
  • The importance of specialization for small shops (00:09:26) The challenges faced by smaller shops and the importance of specializing in specific car lines or services.
  • The impact of training on staff improvement (00:14:55) The significance of training and its role in enhancing the skills and knowledge of staff members in the automotive industry.
  • The frustration of low training attendance (00:15:17) Discussion about the disappointment of low training attendance and the struggle to motivate technicians to take advantage of available training opportunities.
  • The lack of awareness about available training (00:17:20) Exploration of the widespread lack of knowledge about the existence of various training resources and events within the automotive industry.
  • Challenges of implementing online training (00:19:22) Discussion about the resistance and challenges in implementing online training, including the mental block towards online training and the lack of engagement with online resources.
  • Differentiating job from career mindset (00:21:02) Exploration of the distinction between a job mindset and a career mindset and the difficulty in converting individuals from one mindset to the other.
  • Discussion about specialized tools and training costs (00:25:21) Conversation about the cost and necessity of specialized tools and training, particularly focusing on the cost of entry and P-WAS tools for specific car lines.
  • Challenges Faced by Small Shops (00:32:00) Challenges faced by small shops and the struggle for improvement and recognition.
  • Perpetuating Positive Evolution (00:38:29) Addressing the negative attitudes towards the automotive industry and encouraging perseverance and growth.
  • Delayed Gratification in the Automotive Industry (00:42:26) Comparison with other skilled trades and the potential for growth and success in the automotive industry.
  • Investing in New Technicians (00:43:28) Discussion on investing in new technicians, advice for newcomers, and the challenges of starting out in the automotive industry.
  • Discovering Your True Calling (00:45:11) Exploration of finding one's true calling, the expectations on young people, and the importance of giving opportunities without bias.
  • Developing Mechanical Aptitude (00:46:21) The impact of changing environments, the lack of mechanical aptitude in younger generations, and the need for patience in skill development.
  • Dealing with Frustrations in the Trade (00:50:01) Addressing the difference between frustration with vehicles and feeling stuck in the trade, and the importance of managing toxic work environments.

 

Thanks to our Partner, NAPA Autotech napaautotech.com

 

Email Matt: [email protected]

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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