Mercedes: Magazines are best to tell high-tech tale
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
The Value Paradox: We all want top-notch service without the hefty price tag. However, quality comes at a cost. Andy Bizub explores this conundrum and how it mirrors the choices we make. Consumers often face a choice between the cheapest and the luxurious with little interest in the middle ground. This observation sparked a conversation about how the automotive industry can apply this pricing strategy to their businesses. Remember, it's not just about the price; it's about the value and experience you provide. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE.
Show Notes
Watch Full Video Episode Consumer choices in the airline industry (00:02:05) Discussion on consumer choices, pricing, and quality in the airline industry and its parallels to the automotive service industry. Charging fair prices (00:05:07) Exploration of the challenges and mindset of shop owners regarding charging fair prices and the impact of consumer behavior. Creating exceptional customer experiences (00:07:45) The importance of providing exceptional customer experiences and the impact on customer loyalty and satisfaction. Transition to becoming a high-end shop (00:12:21) The journey of transforming a failing shop into a high-quality, exceptional customer experience establishment. Retail examples and business strategies (00:14:08) Comparison of retail examples (Nordstrom, Target, and Walmart) and the importance of offering a superior customer experience. Consumer mindset and experiences (00:17:38) The impact of consumer mindset on the value of a bargain versus an extravagance, as observed in the airline industry. The year of the customer and the client experience officer (00:18:05) Discussion on the importance of prioritizing customer experience in businesses and the challenges of adapting to pre-COVID business operations. Managing labor rates and shop supplies fees (00:19:30) Exploring the impact of customer experience on labor rates, decision-making regarding shop supplies fees, and the comparison with dealership invoices. Pricing strategies and customer experience in the automotive industry (00:20:52) Examining the impact of pricing strategies on customer experience, including the frustration caused by hidden fees and the parallels with the airline industry. Adapting labor rates and dealership comparisons (00:22:23) Discussion on adjusting labor rates, the impact of dealership labor rates, and the importance of providing a better customer experience. Challenges of being in the middle in the automotive industry (00:26:06) Exploring the challenges of being in the middle of the pricing spectrum and the impact on talent acquisition and business sustainability. Building an effective team and book recommendation (00:28:08) Insights into building a motivated team, the significance of maintaining a clean and professional image, and a book recommendation for business and life lessons. Leadership, self-improvement, and the value of asking questions (00:32:24) Discussion on the importance of self-improvement, effective leadership, and the value of asking questions to enhance understanding and decision-making in business. Family Business Challenges (00:34:32) Discussion on the challenges of working in a family business and the expectations placed on family members. Navigating Family Business (00:35:03) The difficulties of navigating a family business and the expectations placed on younger generations. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Radio advertising can be very successful for marketing an auto repair shop, but we have a specific strategy we like to employ.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Transmission Repair
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By Joe Marconi
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