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Parts markup

Roddor
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Roddor Rookie

Roddor

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I am starting out new in a specialty Jeep offroad small shop. I am working on a parts markup matrix and am looking for input and experienced info. At past jobs I have mostly done the labor and am not as savy on the price management. After reading posts here I have found several stressing the importance of the bussiness / financial management in ownership and I am needing assistance and opinions. First I am a small based garage that doesn't have a lot of overhead. I do mostly appointment work and revitalize and sell jeeps in between jobs. I have plans to in the next 4 years work up to full time employees shop and I will then step to the full time management.

 

I have put together this parts mark up matrix so far and was looking for input.

 

1) items that come with list or MSRP price I subtract my cost from list then split the difference and add that to customer price.

 

2) Regular items with no list or MSRP than have no shipping I add 20%.

---I often get items used or from yards on build-ups.

 

3) Regular parts that include shipping I add 15% plus customer pays shipping.

--- lots of shipping to AK.

 

4) Supplies and misc parts items without list I add 10%

 

I was also thinking about how to deal with bigger items say + $1000 , $2000 range. I want to get a reliable matrix that others in my business can use and give better more consistant quotes and billing.

 

Thanks Rod

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Roddor Rookie

Roddor

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One of the problems I run into is parts pricing. Many of my customers are parts cost savey. Often times they save up for a known cost say for a lift or something then they want to pay the labor to have it shop installed instead of them doing it themsleves. Talking with other specialty shops they say up the labor and run less with parts mark up to not turn away customers. I do see you point as many jeep 4x4 shops come and go. It is hard for them to pull a profit when they usually have more savey customers who do alot of the small work themselves. Is 50-60% mark-up the industry standard so to speak? I have been told by others to try and target around 35%. Do you customer charge MSRP on your parts?

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TireChamp Rookie

TireChamp

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I find that savvy customers will bring their own parts for us to install. I have no problem with this option because I want the profit from the labor, but I clearly write on the ticket: "customer parts/no warranty". In other words, if the part is bad, they must pay for the labor again. If we supply a faulty part, we eat the labor for fixing it. With this in mind, most informed customers don't mind paying a premium for parts.

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Roddor Rookie

Roddor

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Remember the old saying...You wouldn't bring a steak to the restaurant and ask the chef to cook it up for you? Would you?

Now that would be hilarious. I suppose you could tell them I also brought my own silverware to use.

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davidlee Newbie

davidlee

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Remember the old saying...You wouldn't bring a steak to the restaurant and ask the chef to cook it up for you? Would you?

 

Now that would be hilarious. I suppose you could tell them I also brought my own silverware to use.

 

 

Did you know that in a court of law, if you put on a part that "savy customer" brings into your establishment & it fails-you will more than likely be the one replacing it?? How fair is that? We don't do it. I agree with Joe.

You will get people leaving & you will get people calling you a #$^%^^ when you charge properly for parts but that comes with the job, or at least for a while until you build the relationship with your customers.

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autoguy Rising Star

autoguy

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As a general rule we do not install customer supplied parts. Occasionally we make exceptions if we are exceptionally slow or if there are extenuating reasons. We are busy enough that we do not have to do this. The people with their own parts are not the people we want.

 

Same here.

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BUDDY Newbie

BUDDY

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I RAN AN A/C SHOP YEARS BACK,COMEBACKS WERE KILLING US.I REALIZED EVERBODY HAD

FOGOTTEN A/C 101

PLEASE WE NEED A FORUM ON COST OF DOING BUSINESS 101 !!

 

YOUR OVERHEAD WILL INCREASE FASTER THAN ABILITY TO FORSEE IT !!

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HTI.WERKSTATT Explorer

HTI.WERKSTATT

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I as well in the begining would agree to install customer owned parts. Then, the customer got me the wrong part, the customers car was stuck tying up my one and only bay at the time. I was outside in 100 degree hot sun working on the ground on other customers cars waiting on him to take his time to pick up the wrong part, return it, bring it back and I lost a whole days work. This line usually works well for me, but I may come off a little gruff when I run it by the customer:

 

"I charge 55.00 an hour labor, this is extremely affordable compared to 90% of the shops in the area. If you want me to install your parts I will, BUT, You will pay 75.00 an hour, AND if you get me the wrong part, or bad part, I am not going to call you, tell you, wait for you to return / exchange, take the kids to soccer practice, stop for lunch, and show up the next day appologizing something came up, HERES THE PART, AND CAN YOU HAVE THIS DONE TODAY!?!?

 

ABSOLUTELY NOT... I AM GOING TO GET THE PART MYSELF, YOU ARE GOING TO PAY MY (40% MARK UP) PRICE ON THE PART, I AM NOT GOING TO CALL YOU AND LET YOU KNOW THAT THE PART IS WRONG, I WILL CALL YOU LET YOU KNOW YOUR VEHICLE IS READY TO PICK UP AND FAULTY PART IS READY TO BE RETURNED ON YOUR OWN TIME. HERE IS YOUR BILL, IF YOU DONT LIKE IT STORAGE WILL START IN 72 HOURS AT 18.00 A DAY.

 

 

I usually know at the point of which this conversation starts that I don't want to do business with this person. ( You should see and hear speak some of the people I have to deal with on a daily basis!) Although some are understanding and compassionate enough to say that makes sense. At which point I try to reassure them that they aren't paying 350.00 for a starter from AutoZone that they could buy for 175.00 themselves. But peace of mind, old fashioned honesty, and accuracy that they won't be able to find anywhere else.

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HTI.WERKSTATT Explorer

HTI.WERKSTATT

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A funny story on parts mark up from today. 99 K1500 4X4, my best friend from high schools truck, so he qualifies for my friends and family rate. Needs RF wheel bearing my cost apx 65.00, walk in price at Autozone b/c I did the research for him 89.99 So I quote him 75.00 for the part, and 1.7 hours labor at 30.00 an hour (family rate).

 

He tells me, " I can get the part through car quest on our shop account at work, and pay for it in small payments by payroll deduction at his fathers pallet building shop, so how much for just the labor?"

 

I tell him, "Your my best friend Jeff, do what you want to do. But just remember that my part has a warranty with labor coverage, and I will get you the right part, if you bring me the wrong part, and you will pay my price on the right part no if ands, or buts about it. But since you are supplying your own part, and I'm willing to help you out since your my best friend you'll be paying 40.00 an hour due to supplying your own part, and you better hope its right, because the labor rate won't change when I have to order your correct part, and you tie up my rack longer than the allotted 1.7 hours it books for due to a wrong part!"

 

I reiterate once again, " If your part fails within warranty time, you'll pay me twice for labor. With my part you won't, are you sure you want to go this route?"

 

He tells me, "I've got no choice, I've got to save a buck right now."

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DewayneP Contributor

DewayneP

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Hello. This is my first post on this site (great site, by the way) and I thought I should share what little experience I have. I have my own part-time one bay shop with me as the do-everything guy. I started out my first 2 years being concerned that someone would look online and see what a part costs and complain about my price so I always charged the same or slightly less than the customer-accepted lowball Autozone price (I have a master-installer account with the local NAPA so I get better prices than even Autozone). I have realized now in the last few months that I can't and won't survive with little or no parts markup. I've started with a modest (in my opinion) 25% markup on all parts regardless of price. I only have a couple of exceptions to that rule: oil filters; if my cost is under $5.00 then the price is $5.00 if my cost is over $5.00 then I mark it up 25% (that is because I charge $26.95 for an oil change with specific pricing on parts and labor). The other is small items like light bulbs. I have a standard price on general light bulbs of $2.48. All of my generic bulbs are under this price by a lot but if they aren't (like a headlight bulb, for example) then it gets the 25% markup. I lost way too much money by trying to be nice and I don't even have any overhead (I work out of my father-in-laws garage and he pays for electricity and heat). I already have the lowest labor rate in the area and I had the lowest parts price too. I'm only in it part-time but will be going full time in about 6 years when my oldest son can start to help me. I think the lowest markup you can do without losing money is 25%, no less. I have also gone to using the flatrate for labor no matter how much I can beat it by, and if it takes longer to do a job (I live smack dab in the center of the rust belt) then I charge actual clock hours. Those are my limited experiences, so take them with a grain of salt.

Oh, by the way, a lot of my customers are friends and even they tell me "You NEED to mark up your parts, I expect it. If I wanted to go to Autozone and buy the parts to fix it myself I wouldn't be in your shop. What I don't expect is when a shop quotes a price on a part and it is 2 or 3 times what I can buy it for over the counter"

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  • 11 months later...
Exclusive Auto Care Explorer

Exclusive Auto Care

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For my business, 35% is just too low. I’m not sure how the people are where you are, but for me, I’m not really concerned if a person knows how much the parts cost. If I go to home depot and buy a faucet for $25.00 and installing myself, that’s my choice. But if I call a plumber to install the same faucet, he will charge a markup on the part and labor. The plumber has overhead and has to insure it. It doesn’t matter at that point if I know how much the faucet cost, does it?

 

One of our responsibilities as business owners is to make a profit and to put away money for the future and for reinvestment into our business. Too many of us give away too much and too many give away their entire career.

 

I try to stay in the range of 50-60% gross profit on parts. I don’t really go by anyone’s list. I know what I need to stay in business, so I charge accordingly. When I sell a job I sell value and benefits and sell the entire job. I don’t focus on parts or on labor, but sell the entire job as one.

 

This is the way I do things and have been doing it for nearly 30 years.

What do you mean by "When I sell a job I sell value and benefits and sell the entire job. I don’t focus on parts or on labor, but sell the entire job as one" How do you sell the entire job as one? Could you specify a little more.

 

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