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I just found this website recently. I have recently started my own small specialty business of Alaska Jeep Rage. I buy, sell and customize Jeeps. I run the part time business out of one bay of my two car garage in Fairbanks Alaska. I am a full time state trooper and am looking to work the Jeep business into a full time business when I retire in five years. I aim for mostly build up modifications, fabrications, repairs for off road jeeping. I have been Jeeping off and on over the years as well as doing most of my own mechanical work. I have been doing light mechanical, welding off and on for over the years and decided to start it as a business. I hoped to start small and without borrowing money during this economic depression and be in regular practice in five years. I currently am assembling a 1982 Jeep CJ that a kid took apart and couldn't get put back together as he lost his help. If I'm not on some customer jobs and I look for Jeeps that I can repair or mildly build up and sell for profit. I'm working on a business plan but not sure how the business will steer as it's a special niche. I'm working on keeping the customers at a steady flow and not overflowing for my current part time status. I have worked in shops but have not done estimates or bid jobs. I need to get info and practice in these areas. I am interested in what shops are doing for mark up on parts. Some auto places seem to have crazy variations for list or retail price. I also need to deal with used parts as well. Really looking for some top notch advice and business interactions from folks down in the states.



Alaska Jeep Rage

Edited by Roddor
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  • 1 month later...

Welcome and the best of luck!


I think you are getting into this business at the right time. I have been in business for nearly 30 years and have never seen the opportunity that will reveal itself in the next 2 to 5 years.


My advice: Start small but always think big. Work ON the business as much as IN the business. Profit on labor and parts will vary depending upon your overhead and what the market will bear. Generally look for a 60% gross profit on labor and a least a 50% overall mark up on parts.


Establish a parts matrix. That means for low cost items that cost $10.00, you can charge $25-$35. The higher the cost the lower the mark up: For example; a part costing $500 will generally sell for around $800.00. The idea is to achieve an “overall” 50% gross profit or better.


Please forward any other questions… AutoShopOwner.com is here to help!

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