Internet Video Advertising
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
What is stock content? Stock content is duplicate content Stock content is generic content Does stock content help? How do you know if your website has stock content?
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Radio advertising can be very successful for marketing an auto repair shop, but we have a specific strategy we like to employ.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Rick White discusses the challenges of maintaining focus and avoiding distractions. He explores the negative effects of distractions on productivity and share insights on how to improve focus. Rick White, a business coach, provides tips on creating bubbles of focus, scheduling tasks, and setting boundaries with distractions. He emphasizes the importance of having a clear destination and purpose, as well as the need to overcome obstacles and challenges.
Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE.
Show Notes
The importance of focus and distractions (00:00:01) Discussion on distractions in daily life and the negative effects on productivity. Distractions in today's world (00:02:07) Exploration of the various distractions in modern life, including social media and psychological behaviors. Tips for improving focus (00:05:00) Rick White provides insights on improving focus, including creating bubbles of focus, scheduling tasks, and avoiding distractions. Discussion on the importance of staying focused on the goal and not comparing oneself to others.i se Overcoming obstacles and finding success through adversity (00:15:04) Rick White shares examples of successful individuals who faced challenges and overcame them, highlighting the importance of perseverance and resilience. The importance of having a destination (00:19:33) Discussion on the significance of having a clear goal or destination to create focus and avoid distractions. The power of the "why" (00:21:02) Exploration of the emotional aspect of setting goals and understanding the purpose behind them to stay motivated and focused. Creating a distraction-free workplace (00:26:16) Tips on minimizing distractions in the workplace, including setting boundaries. The importance of removing distractions (00:26:20) Discussion on the dangers of distractions in the auto service industry and the need to remove distractions for safety and productivity. Tips for maintaining focus (00:27:49) Insights on how to improve focus and avoid distractions, including writing down tasks and avoiding interruptions. The impact of social media on attention (00:32:18) Discussion on the attention-grabbing tactics used by social media platforms and the importance of using social media intelligently. The importance of focus and avoiding comparisons (00:34:40) The mistake of thinking that life and business are finite games, the negative effects of comparing oneself to others, and the importance of comparing oneself to their potential. The role of comfort zones and downtime (00:36:25) The benefits of the comfort zone as a place to recharge and recover, the importance of having downtime, and enjoying activities that provide comfort and relaxation. Maintaining focus and avoiding self-imposed stress (00:39:38) The importance of finding joy and fun in work, avoiding self-imposed stress, and creating a positive culture in the workplace. The importance of focus (00:43:03) Discussion on the impact of focus using the example of Michael Phelps gold medal. Getting a coach for more focus (00:43:50) The benefits of having a coach to improve focus and accountability. Expecting ups and downs in performance (00:44:30) Understanding that performance will fluctuate but as long as it trends upward, it's considered progress. Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Last episode, I talked about factors that play into calculating customer acquisition cost for your business. This week, I'll explore how you can figure out what an appropriate acquisition cost is for your shop. As usual, it's not a one-size-fits-all answer, but I’ll talk about a few factors that can help you decide:
• Advertising Spend as a Percentage of Sales: Many successful businesses allocate around 6% of their sales for advertising purposes, but does this apply to all shops?
• How much free demand does your shop have? From physical visibility to word-of-mouth, what kind of factors to consider when determining how much advertising you need to do.
• Understanding how customer retention and loyalty relate to customer acquisition cost, especially from the perspective of Average Repair Order (ARO)
Thanks to our partners, NAPA TRACS and Promotive
Visit NAPATRACS.com and GoPromotive.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
Click to go to the Podcast on Remarkable Results Radio
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