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Mobile Service, going to the customer by request.


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I keep getting a request now and then to go to someones house. I am starting to wonder, is it because they think it would be cheaper, or is it like in that show billions, where the guy has so much money, he can afford to pay chef ryan to come to his house to cook dinner.

 

How much would it take to get each of you to come to my house to work on my car? Honest answers, and you have to give an amount.

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$300 service call to show up plus 1 hour labor.    And I'd tell them that once we figure out what it wrong or find it needs tools still at the shop (e.g. a lift) to continue, it'll likely need to be towed to the shop for the repair.   This should net you $500 for a simple diag call.   Or you talk sense into them to tow it to you.   Or, they looked on Craigslist and saw great rates, but would rather have you work for such "great" rates because you have a shop and would be a better value.

Now, I've done this for free as well.   We recently put a new ACDelco fuel pump in good customers work truck and it wouldn't start.   We drove to his house, got it to start and brought it back to the shop and installed a 2nd new fuel pump.   And we drove it back to his house when done.    I do have a $85 very-local emergency assist fee.  This is a try to jump-start fee.   If it won't jump, it's a tow.    I do give them $25 credit towards a new battery if purchased same day.  I use GS techs for this.

However, I get frustrated when my guys do repairs in the parking lot.   There's no need for them to work outside in the weather.   They will eventually need multiple trips back inside for random tools, thus wasting time.  Mobile techs have a leg up on you doing this as they already have all of the tools in the truck. 

And the best mobile techs tow this gem to the job site.

b0000e_0ef1f93124a04a40a759b4f0ab8ac7dc.

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Nice. I was thinking of it like this, sitting in my office, with three techs working, I am generating $569.85 per hour. If I have to give up after hours family time, travel to your location, then I would like to make more then that.

I have gone out of my way to help clients that we did work for like you mentioned, but I usually just eat the tow cost, unless it just needs a jump or something, and they are close by. If we are doing it for free as a courtesy, It does not make sense to me to lose an hour of labor to save half that much on a tow.

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9 minutes ago, Transmission Repair said:

I would offer a pickup & delivery service instead of working in the customer's driveway.  An hour's shop time would be an appropriate fee for both if they are within a 5-mile radius of your shop.  More time for further out.

We do offer pickup and drop off, and we offer it for free. Most of the people requesting I come to them are trying to save the cost of a tow, and think , for some reason, that it would be cheaper to have someone come to them.  I have seen some horrific stories form Mobile Mechanics first hand. There was or is an app that was released, where you could hire a mechanic like you would call for an uber. One woman had her van left on blocks and lost cash she gave out for parts. You can not save people from themselves unfortunately.

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6 minutes ago, Transmission Repair said:

Free?  You've got to be kidding.  You're offering a convenience service and that has value.  What value should be determined by you, even if it is only a token fee.

I give out free loaners also. I also bill $20 more per hour then the shop literally right across the street. It is pretty rare we have to do pickup drop off, the loaners are used way more often, and I use the loaners because it takes the pressure off of me.

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15 hours ago, Transmission Repair said:

I didn't use the phrase "loaner car".  I had the customer sign a car rental agreement.  It worked well for me.  If the job turned out to be something major, I had the option to waive the car rental charge.  We were a transmission shop, with no general repair.  Just transmissions, clutches, transfer cases, and differential work.  I sold our shop to a nearby competitor in 2015 and sold the real estate to a plumber in 2020.  I often miss the good old days. 🙂

I envision my self standing at my front counter until I can not stand any more. I hope one of my kids wants to take over, or expand...

I thought of doing them as rentals, but honestly, it is more for my convenience then the customers. I just do not like the pressure of when is my car going to be ready, and the amount of good reviews and word of mouth the free loaners have generated is way better then any of my advertising dollars. I do carry a commercial insurance policy on them. In the end it is an expensive program, but has paid me back many times over. I also have them constantly listed for sale, so they make nice little cash bonuses from time to time.

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27 minutes ago, Transmission Repair said:

Speaking of advertising dollars, are you using tracking numbers for different marketing/advertising efforts?

I do all of my own advertising. I raise and lower my budgets on both Ad words and Yelp as I need to control my car count. It works amazingly well. With a few clicks I can fill my bays in a couple of hours. I do not use tracking numbers. I do not want someone to put a number in their phone book that might not be valid a year form now. Yelp is way better then Adwords these days. Google is being super sneaky, they put you at the top when someone searches for a specific shop. I get too many calls form people asking if there car is ready,and the car is at another shop across town.

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  • 2 weeks later...
On 11/7/2023 at 3:18 PM, Hands On said:

I give out free loaners also. I also bill $20 more per hour then the shop literally right across the street. It is pretty rare we have to do pickup drop off, the loaners are used way more often, and I use the loaners because it takes the pressure off of me.

I no longer offer loaner cars. Customer flipped the loaner on the freeway then she balked at accepting responsibility and having her insurance cover damage even though she signed the waiver for the loaner. I had to threaten to enforce what she signed in court before she bought her insurance company in to reimburse our shop for the total loss. I didn't receive tangible benefit for offering loaners when all was said and done. I do still offer local rideshare for regulars though.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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