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Alignments Taking Longer: Are We Charging Enough? [THA 323]


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The automotive industry constantly evolves, with new technology and safety features being added to vehicles each year.  Are you investing in technology and education to stay competitive and provide quality service to customers? In this episode, we discuss the importance of charging enough for alignments and educating customers on the need for calibration and maintenance to ensure their safety on the road.

Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE.

Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE.

Justin Allen, Manufacture’s Rep, Hunter Engineering Company

Show Notes:

  • Watch Video Episode HERE
  • Alignments! Rates, Numbers and ROI [THA 303]
  • Selling alignments as maintenance [00:05:57] Discussion on the importance of selling alignments as maintenance service
  • The use of Hunter Lane Check [00:06:23]
  • The importance of printouts and pictures [00:07:28] Discussion on whether consumers need printouts or pictures of alignment results to believe they need an alignment.
  • Alignment as an Opportunity [00:08:31] Discussion on the high demand for alignment services and the opportunity it presents for business owners and customers.
  • Educating Customers and Shop Owners [00:09:32]
  • Alignment Inspection and Safety [00:10:20]
  • Proper Alignment Techniques and Training [00:10:59]
  • Charging for Alignments [00:12:23]
  • Educating Service Advisors [00:13:58] The importance of having talented service advisors who have been trained properly to work through different levels and tiers of alignment.
  • Teaching the Next Generation [00:15:23] The opportunity to bring in the next generation and teach them about alignment technology and how to properly service ADAS and calibrate targets.
  • Hunter Net System [00:16:24] Hunter Engineering's online system for accessing visual aids and data on car safety system alignment.
  • Importance of Proper Alignment [00:18:56] Proper alignment is crucial for safety and avoiding costly mistakes.
  • Alignment as a Profitable Service [00:20:17] Alignments should be profitable on their own, not just as a supplementary service.
  • Recalibrating Steering Angle Sensor [00:24:01]
  • ADAS Calibration [00:25:32]
  • Preparing for Newer Vehicles [00:27:15] Importance of understanding the complexity of newer vehicles and the potential cost of alignments, especially with ADAS technology.
  • High-Tech Industry [00:33:21] Discussion on the high-tech nature of the automotive industry and the responsibility of repair shops to educate customers on the importance of calibration and maintenance.
  • Moving away from two-wheel alignment [00:37:42] Discussion on the need to move away from two-wheel alignment and the importance of educating clients on the purpose of alignment.
  • Alignment equipment frustration [00:38:40]
  • Customer experience and professionalism [00:39:37]
  • Challenges of technician training [00:40:50]
  • Shift towards multi-shop ownership [00:42:17]
  • ROI of Alignment Machine [00:44:19] Discussion on the ROI of the Hunter Lane Check alignment machine.
  • Embracing Technology [00:46:23] The importance of embracing technology and investing in the future of the automotive industry

Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

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-Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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