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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Zenoo
Hi my name is Zenas and I am 26 years old from Alberta, Canada. I started my own automotive repair shop in December 2023. After running it for 1 year I made a little bit of profit. I needed some advice on how I could increase it. Its a 3 bay shop with two 2 post hoists and one 4 post hoist with alignment. I am the only mechanic in the shop as I can't afford to hire anyone at this point. I am charging about $120 per hour for the labor and very minimal mark up on parts. The shop had no customer base when I got it so it took me sometime to build returning customers. If I try to increase the prices on parts the customers run away. Seems like they are calling around the city and going to the cheapest person. My monthly over head cost is about $7000. Whatever I make in a month goes back into next month's rent. Any advices on how to manage this properly from other shop owners?
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By Joe Marconi
I want wish everyone the very best this holiday Season, and a prosperous and healthy 2025 and beyond!
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By carmcapriotto
What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.
We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.
Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Square Body Dave - https://www.youtube.com/@squarebodydave
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By nptrb
If you’re running a small automotive business, doing a year-end review gives you an accurate picture of your performance over the past twelve months.
The information you collect gives you the opportunity to create a tangible action plan for growth as you enter 2025. While this may seem like a daunting task, it is actually a helpful tool that will set your business up for long-term success.
This blog post will help you conduct an effective yearly review so your automotive business can thrive next year.
Why a Year-End Review is Critical
A yearly review is essential for several reasons:
You collect data to identify positive and negative patterns within your finances. You have an accurate depiction of your yearly growth. You have the opportunity to reconcile accounts and address discrepancies as needed. The financial data you retrieve from your review is the key to setting realistic and achievable goals for the future. Therefore, conduct your year-end review prior to setting your new goals for 2025.
How to Conduct Your Year-End Review
Now that you understand why your review is critical, it’s time to get to work.
This process should take approximately two hours to complete. Since you’re a busy business owner, it helps to schedule your review on the calendar and treat it like a shop appointment. You wouldn’t cancel on a customer, so don’t cancel on your review appointment.
Settle down in a quiet space, turn off your notifications, and dive head-first into your financial records.
For a full list of documents to review, check out this blog post, and be sure to download our free End-of-Year Checklist.
Here are questions to reflect on as you go:
What were your financial goals for your business at the beginning of the year?
Consider the state of your business at the beginning of the year.
Recall your goals and compare them to your 2024 financial data.
Did you meet your financial goals for the year?
Evaluate your progress toward said goals.
Did you meet them, exceed them, or fall short?
Identify why you did or did not achieve your goals this year and reflect on financial data to create a profitable plan moving forward.
What went well this year? What could have been improved?
Numbers don’t lie, which is why it’s important to be informed of your business’s yearly performance.
They are a concrete indicator of what went well and what could have been better.
Create a list for each so you can continue the positive patterns and make improvements as needed.
You’ve completed your review. Now what?
Take a deep breath, pat yourself on the back, and celebrate the completion of another year as an entrepreneur.
Now that you understand your yearly progress, it’s time to set new goals and tackle them intentionally and strategically.
Remember: It’s okay if the past year did not go according to plan. The data from your year-end review will help you stay on track and succeed over the next twelve months.
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By nptrb
There’s less than one month left in 2024. Is the bookkeeping for your automotive business up to date?
If you’re anything like us, you feel like this year flew by in the blink of an eye. It’s time to ensure that your books and reports are squared away as this year comes to an end.
In this blog post, we share important steps to start the new year on a healthy financial footing.
Reconcile bank and credit card statements.
Reconciling your automotive business’s credit card and bank statements at year-end is crucial for accurate financial reporting and tax preparation.
By reconciling, you ensure all transactions are accounted for, identify discrepancies, and prevent errors that could lead to costly penalties.
Review your yearly income statement.
Close out the year with a clear understanding of your income by reviewing your yearly income statement.
Throughout your review, confirm that all of your transactions are properly categorized. Identify if there are any transactions in the miscellaneous/uncategorized account or “Ask My Accountant”.
Compare this year’s statement to the previous year’s statement for growth patterns and revenue increases. And don’t forget to calculate the gross profit percentage of net revenue.
Review your yearly balance sheet.
Analyzing and adjusting your yearly balance sheet can help you identify trends and assess your automotive business’s current financial position.
A thorough review helps you understand your business’s liquidity, solvency, and overall financial performance so you can make informed decisions in the upcoming year.
Evaluate the following three categories on your yearly balance sheet to confirm prime accuracy.
Your assets Your liabilities Your equity When reviewing each of these categories, ensure that all transactions are accurate and correctly recorded in the appropriate accounts.
Additionally, ensure that all adjusting entries are accounted for and all account balances make sense. Reconcile any discrepancies found.
Download our free end-of-year checklist.
Now that you’re ready to tackle your year-end review, we’d love to offer a free resource to support you.
When you download our free end-of-year checklist, you’ll have peace of mind that all of your bases are covered for a healthy and bright 2025!
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