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Posted

Yes, I was starting to plan that out when Covid hit so it was tabled, but it’s back in play for 2023 planning. I am in a town with a lot of cars and a decent amount of auto repair facilities. We are probably the number one or two independent in regards to volume and revenue and growing steadily, but growth has been bottlenecked due to amount of bays and parking. There are no more facilities zoned for repair in the immediate area. When I moved here, my plan was to conquer this town one car at a time. Only way to get into the other shop’s territories to get those cars is to drive to them. So mobile will be part of the expansion into those territories. We be selective about what we do and what we drive back to the shop. It’s really just about expansion without another brick and mortar 

 

 

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Posted
On 9/4/2022 at 8:28 AM, Joe Marconi said:

Wow, now that is an issue that is worth discussing: How do you set up a process that keeps track of your mobile employees?

Well, I have a friend that builds an application for Service Industry businesses...  Anyone that schedules repairs, has cars/trucks on mobile jobs, etc. (Carpet Cleaners, Handyman, etc)   His product is called ServiceMinder.io   It tracks driver locations, plans the routes, handles invoicing, etc.   It's probably overkill for a small mobile team.   I'd have to guess that there are other such products on the market.   Probably search for mobile worker tracking app.

In the old days before GPS, you'd see the telephone linemen (and many others I'm sure) taking a nap on the side of the road, and no one knew that they were not "on the job".   Now, with GPS, you are on a leash.   I'm betting that it also reduced the revenue on the golf courses too.   Some people like siestas and some like to play.  

The new GPS technology reminds me of a story that a friend told me about another new technology that started back in 1974.....  Direct Deposit.   Many people would get a check on Friday, cash it and then bring home, let's say 80%, pocketing the other 20% for fun money.   The wife didn't know how much the husband really made.    He said his team was livid about having to use Direct Deposit.   It worked out well for those wives as their husbands FINALLY received that long over due "raise".  😁    Technology is both great and evil depending on context.

  • Like 1
Posted
On 9/10/2022 at 3:27 PM, Joe Marconi said:

Even with tracking your employees, I still say that only a limited select few services can be performed on the road.  Technology and the necessary tools are just a few of the driving forces that makes it very difficult for mobile repairs. 

Agreed.  Multiple times now, I've had a customer say that they called out a mobile mechanic and he tells them what is wrong and then says that you need to take it to a real shop for work.  The implication is that this is not a candidate for mobile repair.  Then, we get to start all over.  Seems like a wasted and expensive first step. 

  • Like 1
  • 3 weeks later...
Posted (edited)

Mobile technician here!

I'll start by saying I love this site! My name is Jarvis and I started Get Started Auto Repair in Las Vegas, Nevada in February of 2021. I joined this site last year and haven't posted yet, since all of the posts are from shop owners and I was a bit intimidated to bother posting since I'm just a mobile guy. That being said, this topic is right up my alley, so I thought I'd provide some insight on the mobile tech experience.

It seems the concensus or possibly even the misconception regarding mobile techs are the work will need to be simple or only a few types of repair jobs can be performed. Here are just some of the jobs I've completed successfully at the customer's location:

  • Strut and shock replacement
  • Steering rack replacement
  • Steering column replacement (and EPS recalibration)
  • AC compressor replacement, AC condenser replacement, AC refrigerant hose replacement - including refrig. evac., recovery & recharge
  • AC system cooling issue diagnostics (leak testing etc)
  • Fuel pump replacement (inside of gas tank)
  • Fuel injector & pressure pulse dampener replacement (after a series of diagnostic tests)
  • Starter replacement
  • Brake rotor, pads & brake drum/shoe replacement
  • Timing belt replacement
  • CV axle replacement
  • Exhaust system replacement (from cat converter to flex pipe to resonance pipe down to the muffler)
  • Engine performance & driveability diagnostics (using bidirectional scan tool & an oscilloscope, with a few self-made tools)
  • Headlight replacement (on vehicles requiring removal of  bumpers and other components)
  • Thermostat replacement, coolant flushing & air bleeding
  • Oil pump rebuild (on GM engines where timing cover has to be removed and engine partially raised)
  • Knock sensor code diagnostics, testing & wiring harness repair
  • Transmission removal & replacement

These are just a few repairs that come to mind that I've completed on a customer's site, within an hour and no more than 3 hours (except the tranny swap -- I'll never do that again!). The trick is to know your limitations when the quote request or referral comes through. I research ALL quote requests briefly, to get an idea of the labor rate average and what the job will entail to complete. If the quote request states they have white smoke coming from the tailpipe and their coolant is disappearing daily, I tell the prospect it's likely they have a blown head gasket and that job is outside of our scope to do since it's a job that may not be finished in one day. And as a mobile tech, I don't take on any job that won't allow me to have the customer's vehicle fully assembled and ready to roll on the same day (unless more parts are needed and I planned a return visit).

As far as sending them to a "real repair shop," I would never use the term "real" because that downplays what we offer and my value as a tech. But I do like to be able to tell a customer "while we can't perform the repairs on the diagnostic we gave you, feel free to contact our partner, XXXXXXX auto shop and tell them Jarvis sent you for a great deal and customer experience."

I'm still in the process of finding an actual shop I can refer customers and prospects to when the work is beyond my scope, but the same reason I got into this as a mobile mechanic is the same reason I haven't yet found one -- lack of trustworthiness among so many in the industry and it's tough to find one you can trust without actually experiencing their services as a customer.

 I do think once a tech gets some experience offering mobile services, the natural progression is to open up a brick in mortar, simply because you start to see the limitations posed by being mobile, which the number one concern being scalability (or lack thereof). As well as dirtbag prospects who feel they can get over on you because you're a "mobile guy." Until they realize you have processes and procedures in place to make them as accountable as a brick and mortar would.

Hope my little $.02 brought a little perspective to those of you who may not know how a mobile repair company operates and the types of repairs that can be done on the road. And I'm glad to see a mobile conversation on the site. I'll definitely be trying to post more as time allows and people engage.

 

Edited by GetStartedAuto
  • Like 1
Posted

I was doing mobile for about 3 years. I made pretty good money. I really enjoyed it once I get my license straightened out I think I might get back into it. But if you do decide to do it I suggest making that your only thing. Cause running a shop and doing mobile would be like burning a candle on each end before you know it your burnt out. If your trying to get into it I suggest making a 1, 2, or maybe a 3 man crews that only does mobile or hire a manager. But I really liked it cause there's a lot of perks. it never gets boring, with the change of scenery and quick pace, it gets exciting. And the sense of freedom is awesome. There's Also no overhead so the only expenses are mostly gas, food, cellphone, cleaning supplies, occasional tool here and there, and maintenance on your vehicle. Everything can be a write off that helps. It makes it convenient for the costumers, that in return compells them to want to tip. Granted a shop makes things easier but it's still very possible to complete any job no matter How big or small...

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.
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      Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.
      Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.
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      Introduction and Importance of Marketing (00:00:09)
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      Guest Introductions (00:01:11)
      Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.
      Discussion on Car Count Issues (00:01:48)
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      Identifying Seasonal Trends (00:02:32)
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      Understanding the Marketing Calendar (00:04:23)
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      Proactive Marketing Strategies (00:06:11)
      Kim shares insights on developing marketing plans based on historical data and identifying slow periods.
      Creative Marketing Solutions (00:07:25)
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      Importance of Planning Ahead (00:09:27)
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      Timing for Event Promotions (00:12:30)
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      Community Calendar Considerations (00:14:09)
      Caroline advises checking community calendars to align marketing efforts with local events.
      Adjusting Marketing Budgets (00:16:19)
      Kim discusses the importance of reallocating marketing budgets based on seasonal trends.
      Applicability to Different Locations (00:16:27)
      Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.
      Yearly Planning for Marketing (00:17:09)
      Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.
      Setting Holiday Schedules (00:18:49)
      Chris shares his approach to planning marketing around holiday closures as a starting point for the year.
      Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:
      Importance of Planning (00:19:14)
      Chris emphasizes the need for shop owners to have a structured marketing plan.
      Blocking Time for Planning (00:19:40)
      Kim advises shop owners to set aside undistracted time in October for planning.
      Using a Big Calendar (00:20:17)
      Kim suggests using a large calendar to visualize important dates and events affecting marketing.
      Analyzing Performance Data (00:22:25)
      Kim discusses breaking down historical data to identify busy and slow times for better planning.
      Setting Realistic Goals (00:24:20)
      Caroline stresses the importance of setting achievable marketing goals based on past performance.
      Understanding Marketing Budgets (00:26:17)
      Kim explains how to determine an appropriate marketing budget based on desired growth.
      Plan with the Pros Conference (00:28:49)
      Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.
      Event Success and Expansion (00:31:01)
      Kim shares the success of last year's event and plans for expanding this year's attendance.
      Facebook Group for Marketing Support (00:33:15)
      Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.
      Final Thoughts on Marketing (00:37:02)
      Caroline encourages shop owners to create marketing calendars and utilize available resources for success.
      Do It Scared (00:37:51)
      Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.
      Getting Started (00:38:11)
      Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.
      Perspective on Fear (00:38:22)
      Discussion on the urgency of creating a marketing calendar to avoid business decline.
      Final Thoughts and Thanks (00:38:41)
      Closing remarks and encouragement to utilize marketing pros for effective growth strategies.
      Sponsorship Shout-Out (00:39:11)
      Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.
      Closing Remarks (00:39:11)
      Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.


      To listen to more episodes, make sure and go over to iTunes and or Spotify.
      Don't forget to rate and review us!


      Connect with Chris:
      AutoFix-Auto Shop Coaching
      www.autoshopcoaching.com
      www.aftermarketradionetwork.com
      940-400-1008
      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
      YouTube: https://bit.ly/3ClX0ae
      Email Chris: [email protected]


      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


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