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Posted
  Joe said:
There appears to be a push from many franchise institutions such as Midas, Mineke and others urging independents to become franchises. With the economic climate the way it is these days, are there any shop owners out there that may be considering this option?

 

Just pick your choice, there are websites geared towards this!

 

auto_logo.jpg

 

http://www.automotivefranchise.com/autorepair.asp

  • 4 months later...
Posted

Just reviving this thread. Fanchise fees could be a killer to a starting shop. I think that buying an existing franchise witha customer base is ok, starting new in this economic climate is not a good idea.

 

If you are thinking of making your existing shop a franchise, you should weigh out what the advantages if that woudl be vs. the cost of the program. The biggest advantages are the national advertising and POP material, in my opinion. BUT, if they run a $19.99 oi change...so do you.

Posted
  Joe said:
Franchises have a business plan; they practice consistency and do a lot of marketing. Our industry could learn a few lessons from them.

 

Keyword: consistency

  • 1 month later...

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