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Posted

There appears to be a push from many franchise institutions such as Midas, Mineke and others urging independents to become franchises. With the economic climate the way it is these days, are there any shop owners out there that may be considering this option?

Posted
There appears to be a push from many franchise institutions such as Midas, Mineke and others urging independents to become franchises. With the economic climate the way it is these days, are there any shop owners out there that may be considering this option?

 

Just pick your choice, there are websites geared towards this!

 

auto_logo.jpg

 

http://www.automotivefranchise.com/autorepair.asp

  • 4 months later...
Posted

Just reviving this thread. Fanchise fees could be a killer to a starting shop. I think that buying an existing franchise witha customer base is ok, starting new in this economic climate is not a good idea.

 

If you are thinking of making your existing shop a franchise, you should weigh out what the advantages if that woudl be vs. the cost of the program. The biggest advantages are the national advertising and POP material, in my opinion. BUT, if they run a $19.99 oi change...so do you.

Posted

You make great points. I don't think that a shop has to become part of franchise. But, while studying how to grow my business I looked at the franchise business design and a lot of their basic business principles work.

 

Franchises promote an atmosphere where people are more apt to buy. There is something to be said about a clean, flashy environment. Franchises have a business plan; they practice consistency and do a lot of marketing. Our industry could learn a few lessons from them.

Posted
Franchises have a business plan; they practice consistency and do a lot of marketing. Our industry could learn a few lessons from them.

 

Keyword: consistency

  • 1 month later...
Posted (edited)
There appears to be a push from many franchise institutions such as Midas, Mineke and others urging independents to become franchises. With the economic climate the way it is these days, are there any shop owners out there that may be considering this option?

 

 

We are a Car-X franchise (http://www.carx.com/). I came into this industry with no automotive background at all. The franchise gave me tools to succeed although it was a long hard pull. It would have been very, very difficult to do what we did without the guidance the franchise gave. However, once we were successfully operating the franchise does little for me. The Car-X name is not a strong brand in this part of the country. Based upon what I NOW KNOW if I were opening a new shop today would I be a franchise? Probably not! I would think long and hard about it because of the fees. But with that said I have also gained a BUSINESS perspective of what it takes to succeed by being a franchisee that some independents lack.

Edited by xrac
Posted

Most shop owners were techs that became business owners. The skills for fixing cars are quite different from the skill needed to fix a business.

 

I think all shop owners can benefit from management and finical training. Too many shop owners spend countless hours wearing all the hats of their operation, literally killing themselves. This is due to their lack of business education.

 

Shop owners need to take a few lessons from the franchise world, create a plan, systems and policy. The best run businesses are those that can operate without the owner.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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