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Here's a tip I preach at the Elite Fly with the Eagles Marketing course:

Study your competition in your local area, know everything about, learn what they do in your community, learn about their advertising strategy and marketing strategy, find what their strengths are, and find out what they do special for their customers. 

Ok...once that is done, here is what you do: Ready?  Don't do anything that your competition does! 

That's right, in order to stand out, be different. Don't mimic what your completion does. Tell YOUR story and build a marketing and advertising strategy based on what YOU do that the competition does NOT do. 

For example, If you are active in youth sports, then make that your community story. Promote that everywhere.  

Remember, to stand out you need tell the world what makes you different. 

 

 

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