Quantcast
Jump to content


Building Deep Ties to the Community [THA 209]


Recommended Posts

Sue Morshing of Elysian Auto Service, Elysian, MN. Sue's Previous Episodes HERE.

Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE. Rock Start Marketing Website HERE.

Link to the new book on Amazon HERE.

Patrick Dolder of PALS Ocala Auto Repair, Ocala, FL. Patrick's Episodes HERE

Carl Hutchinson has been the car industry since 1982, but has worked on vehicles long before that time. He has a passion for engineering, for understanding how vehicles operate, and how to repair a customer’s concern. Earlier in his career, Carl started worked at a GM Dealership, then went to work at independent repair facilities as a technician and eventually became a service advisor. Carl’s experience in the automotive industry led him to his current position as co- owner with Maureen Hutchinson of Complete Automotive in Springfield MO., where he works every day to provide high quality, valuable service to all customers.

Carl is an Alumni with Ozarks Technical Community College, Springfield MO Campus. He currently sits on the Automotive Advisory Board with Ozark Technical Community College, member of South East Rotary, and a member of the Springfield Midwest Auto Care Alliance chapter.

Carl has his Master ASE Certification, L1 and Service Advisor certification and is an AMI Graduate.

After over 32 years in the automotive business, giving back the knowledge and experience to those of the next generation that are coming into the industry is an honor. It’s exciting to see the culture of the industry change to a more positive, cleaner, technical atmosphere, with an emphasis on great customer service.

Changing the culture of the industry is exciting to move into the next generation of automotive technicians, service advisors, and owners. Carl's Episodes HERE.

 

Key Talking Points:

  • You should always expect to get from the community what you give to the communityYou reap what you sow
  •  Do genuine and small things for your customers
  • You don’t decide to give so you get something backOnce you start giving just to give to your community, you find creative ways to give, and that creates relationships with your community
  • Have you turned to employees to find ways to reach out to your community?Find ways to help someone without putting them in a spotlight
  • Work with your internal customers
  • Help people quietly, without having to make a splash
  • The importance of being involved in community groupsYou find like-minded individuals in other businesses in the community and they tend to frequent each others business
  • It’s all about connections and networking
  • You have to go into it with not expecting something in returnYou gotta get involved in community groups
  • You gotta get involved in local church groups
  • Food banks, playgrounds, serve dinners
  • Use time and talents to give back
  • “I never thought I would be _____________”Get involved and give to the community
  • You will be disappointed if you are expecting something in return
  • It’s actually kinda cool being involved
  • Why didn't I do this sooner?
  • It’s part of branding your businessNetworking and recommendations with like-minded business
  • Create a community page on your website
  •  The “How to Do It”Figure out the why. Start with a conversation on “why” you are doing it
  • Figure out the superpowers that each team members have
  • Figure out the attitude that the company wants to represent
  •  Ways to accommodate your customers and employees with a community approach:Have a grill at lunchtime
  • Be pet friendly
  • Donut Fridays
  • Give out cookies, brownies, waters
  • Weekly drawing for a bouquet of flowers
  •  Final WordsJenniferI just love that we can all share these ideas and that we are providing value to people
  • When you adopt the “The Give To Get Principle” not only will you feel good yourself, but you will also see a difference in your bottom line
  • CarlJoin community groups
  • When you get the call, say “yes”
  • PatrickTake a leap of faith
  • If you keep doing what you’ve always done, you’re not going to be successful
  • Talk to a business you know nothing about
  • Find out who the charities are in your community
  • SueYou have to be passionate about your community
  • Approach people, you want to work with
  • Teddy bear hunt - donations for closed restaurants

Resources:

Facebook   Twitter   Linked In   Email

Mobile Listening APP's HERE

Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

Shop-Ware-Call-To-Action-Graphic-v3.png

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

Shop-Market-Pros-Sponsor-Graphic-2.png

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

  • Like 1
Link to comment
Share on other sites

  • Alex changed the title to Building Deep Ties to the Community [THA 209]

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         0 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
  • Similar Topics

    • By Changing The Industry
      The Basics of Owning An Auto Repair Shop - Part 5
    • By carmcapriotto
      Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this episode, Chris Cotton from Auto Fix Auto Shop Coaching explores the issue of transition leaks in auto repair shops. He explains how frequent task-switching hampers productivity and energy levels for shop owners, service advisors, and technicians. Chris advocates for batch processing to consolidate similar tasks, thereby reducing transition leaks and increasing efficiency. He advises reorganizing work schedules to minimize cognitive load and suggests that while flexibility is necessary, intentional planning can greatly enhance productivity. The episode wraps up with Chris encouraging listeners to embrace growth and efficiency, thanking the sponsor, and promoting a positive work ethic.
       
      Transition Leaks (00:00:06) Explanation of the concept and its impact on auto repair shop owners, service advisors, and technicians.
       
      Impact on Efficiency (00:02:27) Discussion on how transition leaks lead to lost efficiency and diminished capacity for delivering high-quality service.
       
      Batch Processing Strategy (00:04:48) Explanation of the batch processing strategy to combat transition leaks and improve productivity.
       
      Applying the Concept (00:07:03) Guidance on analyzing and reorganizing schedules to minimize transition leaks and increase efficiency.
       
      Embracing Change (00:09:11) Encouragement to prioritize efficiency and quality by embracing a new way of organizing work schedules.
       
      Connect with Chris:
       
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they want it. It’s new, it’s sexy, it’s cool. But what is it? And will it work for an auto repair shop? Join Brian as he interviews Mary Ann Pruitt from Mosaic.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors










×
×
  • Create New...