Getting out of the business
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
Alex, ASO cofounder, and his wife, were recently blessed with another baby girl! All is well and I want to wish Alex, his wife, his new baby and his family the very best life has to offer.
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By Joe Marconi
AutoZone…Mission Accomplished! Your quest to sell parts by offering FREE Check engine light scans has successfully changed the way consumer perceive check engine lights. In the mind of the average consumer, there is little to no difference between a reputable repair shop accessing check engine light codes and a part’s house.
At a recent business EXPO in my town, which I attended, dozens of consumers were questioned about the check engine light and if they would take their car to an AutoZone or other parts house if the check engine light came on. Many said they have and would, and many stated “Is there a difference?”
So, I guess for you, congratulationsis in order.
Obviously I am being funny. But this is no laughing matter. Once the consumer perception is set, it is set in stone. This will make increasingly more difficult for us to explain diag charges.
Your thoughts?
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By Joe Marconi
Congratulations to ASO member Scott Gonzo Weaver
Scott Gonzo Weaver, a regular contributing member of AutoShopOwner.com has joined the Babcox team as a regular columnist, starting February 2011. His articles will be featured in Brake & Front End, Import Car and Underhood Service.
I can attest to not only Gonzos technical expertise but his unique writing style that I am sure will make him a success. Gonzo is a repair shop owner just like the rest of us and his articles bring to life many issues we encounter each and every day. Gonzo is also the author of the book, Hey Look! I Found the Loose Nut. Its a hilarious, real-life look at the world of automotive; everyone should pick up a copy.
As a cofounder of ASO, I want to personally wish you the best of luck and please, please, continue to be as active as usual on AutoShopowner.com
Joe Marconi
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