Why Can’t You Give Me a Price?
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network EV expert Dave Giles discusses the rise of electric vehicles, the practicality of PHEVs for consumers, the cost implications, the maintenance requirements of EVs, and the vital need for updated training and curriculum for automotive technicians. They also touch on the market trends, challenges, and opportunities for repair shops to embrace the EV revolution. Discover key insights that will help your business stay ahead in the rapidly evolving automotive landscape. Dave Giles, [email protected] Show Notes
The growth of EVs (00:01:06) Dave discusses the growth of EVs in the automotive industry and the sale of his company, All EV Canada. The need for EV training and preparation (00:02:32) Dave emphasizes the importance of preparing technicians and shops for servicing electric vehicles. The changing landscape of the automotive industry (00:05:16) The changing automotive industry, including the increasing presence of EVs and the need for infrastructure development. Curriculum development and advisory roles (00:13:52) Dave talks about his involvement in curriculum development for schools, including the incorporation of electric vehicles into training programs. The importance of being proactive (00:17:40) The importance of being proactive in embracing new technologies and preparing to service electric vehicles. Hybrid and PHEV Vehicles (00:19:43) Discussion on the increasing presence of hybrid and plug-in hybrid electric vehicles in the automotive industry. Education and Training in Saudi Arabia (00:25:35) Dave's experience in Saudi Arabia, working with large manufacturers and developing competencies for electric vehicles. National Automotive Vehicle Academy (00:29:49) The development of a curriculum for automotive service technicians, assembly line workers, and engineers in Saudi Arabia. High School STEM Programs (00:32:51) The introduction of STEM programs in high schools and the investment in technical education for high school students. China's Role in EV Industry (00:35:25) Brief discussion on China's innovation and technology in the electric vehicle industry and its potential impact. Embracing Electric Vehicles (00:37:24) Encouragement for shop owners to embrace electric vehicles and the potential benefits for their business. Marketing EV Readiness (00:38:53) Suggestions for shop owners to market their readiness for electric vehicles, including installing EV chargers. Charging Station Availability (00:39:59) Discussion about the convenience of having EV charging stations at hotels and the impact on travelers. Conclusion and Final Remarks (00:41:06) Summarizing the episode's objective and the importance of being well-informed about EV repair business. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class In this groundbreaking episode, shop owner Brin Kline undergoes a first-of-its-kind 360-degree review by his team. The session unveils insights into leadership, stress management, communication, team dynamics, and the importance of training. Through candid discussions, Brin and his team explore opportunities for growth and improvement, highlighting the value of feedback in enhancing leadership skills and business operations. Brin Kline, Shop Owner, Assured Auto Works, Melbourne, FL Carlos Mercado, Lead Technician Matt Cusick, Technician JD Winkler, Service Advisor Jeremy Good, CSR
Brin's Review Plan (00:02:12) Brin discusses his long-standing plan for a 360-degree review, expressing excitement and nervousness about the process. Initial Employee Feedback (00:05:17) Employees introduce themselves, discuss their roles, and provide initial feedback on Bryn's leadership and communication style. Brin's Leadership and Recognition (00:06:42) Employees share their experiences with Brin's recognition and feedback style, highlighting his quiet but supportive approach. Brin's Problem-Solving and Approachability (00:08:53) Employees discuss Brin's willingness to solve problems and his approachability in addressing their needs. Innovation and Motivation (00:11:01) Employees acknowledge Brin's encouragement of innovation and positive influence on their professional growth and motivation. Direction and Advice (00:12:27) Employees affirm Brin's clear communication about the company's direction and his availability for advice and guidance. Conflict Management (00:14:50) Employees discuss Brin's role in managing conflicts and providing support for resolving issues within the team. Celebration of Wins (00:17:16) Employees share their experiences of celebrating wins as a team, highlighting Bryn's support for acknowledging successes. The small wins (00:18:04) Brin and the team discuss the importance of celebrating small victories in the shop and recognizing the challenges in the automotive industry. Celebrating achievements (00:21:20) The team emphasizes the significance of acknowledging and celebrating achievements, even small ones, in the shop to boost morale. Trust and company culture (00:22:06) The discussion revolves around the high degree of trust within the company and the value of the company's culture. Access to training (00:23:58) Brin's commitment to providing access to training for the team, including support for attending conferences and joining training programs like Toastmasters. Stress management (00:28:26) The team discusses how Brin proactively manages stress within the company and encourages employees to take time for themselves. Opportunities for collaboration (00:34:25) The team shares experiences of collaborating with Bryn to improve customer experience, policies, and procedures, highlighting Brin's encouragement for collaboration in problem-solving and diagnostics. Brin's Reflection on Feedback (00:36:20) Brin reflects on feedback and the importance of long-term thinking and motivation for his team. Brin's Training Approach (00:37:17) Brin discusses his approach to training and empowering his team to make decisions, emphasizing the importance of open communication. Brin's Leadership Improvement (00:38:17) Employees provide feedback on areas where Bryn can improve as a leader, including stress management, setting deadlines, and communication. Brin's Reflection on Employee Feedback (00:44:55) Brin reflects on the feedback received from employees, acknowledging the areas for improvement and expressing gratitude for their input. Brin's Acknowledgment and Praise for Employees (00:49:12) Brin acknowledges and praises his employees for their work, expressing gratitude and trust in their abilities. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk smm) I never see my Google Ads when I search for my business (low budget) I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi) My website is too slow (pictures too big or cheap hosting) My website doesn’t come up when people search for mechanic near me (stock content) I get lots of leads but they don’t turn into customers (Your SA sucks) My marketing looks like every other shop’s marketing (are you talking to your marketers?) The shop is slow. It’s time to turn our marketing back on. (never stop marketing)
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Customer service is the backbone of any successful auto repair shop. Tom Petty discusses the critical role of clear, effective communication with customers. And guess what? It all starts with your internal team and company culture. Tom Petty, Petty Motorworks, Waretown, NJ Show Notes
Watch Full Video TST Seminars: https://www.tstseminars.org/ NAPA Auto Care Gold status (00:01:24) Tom Petty discusses NAPA AutoCare Gold status and its significance. Technical training and progression (00:03:13) Tom Petty's technical training and progression through the years. Family business and technical training (00:04:22) Tom Petty's decision to start a family business and his involvement in technical training. Engaging technicians and setting shop culture (00:05:44) Discussion on setting the culture for a shop and engaging technicians in training. Apprenticeship and mentoring (00:08:13) Tom Petty's approach to apprenticeship and mentoring young technicians. Automotive vocational education (00:11:10) Discussion on the need for a specialized automotive charter program in vocational education. Challenges in the automotive industry (00:13:03) Challenges faced by young technicians in the automotive industry and the need for development and support. Starting wage and labor margin (00:14:36) Discussion on starting wage for technicians and the importance of labor margin for business sustainability. Post-education career advice (00:15:31) Tom Petty's advice for students coming out of a two-year automotive program regarding starting wage expectations. Structured Raises (00:15:37) Discussion about implementing structured raises for technicians to prevent wage suppression. Setting Technician Wages (00:19:06) Discussion on the importance of setting technician wages based on experience and productivity. Communication and Customer Service (00:23:53) Importance of effective communication, especially through digital inspections, and its impact on customer service. Training Alliance (00:28:00) Formation of an independent training alliance to improve technical training in the local area of New Jersey. Kidney Donation (00:30:44) Tom Petty's kidney donation. Life Post-Surgery (00:33:14) Tom Petty shares his experiences after kidney surgery and discusses the minimal impact on his daily life. Avoiding NSAIDs (00:33:53) The importance of avoiding certain pain medications for kidney health, with a cautionary example. Recovery and Kidney Function (00:34:31) Insights into the recovery period after kidney surgery and the remarkable adaptability of the kidney.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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Are Phone Trees Killing Your Auto Repair Shop's Customer Service? [E162] - Chris Cotton Weekly BlitzBy carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of phone trees on customer service in auto repair shops. He emphasizes the importance of the human touch and shares his frustration with complex phone systems that deter customers. Chris offers practical advice for revamping phone systems, such as auditing current setups, matching staffing to call volume, and soliciting customer feedback. He advocates for a balance between technology and personal interaction, stressing that each call is an opportunity to showcase excellent service and stand out from competitors. Chris concludes by inviting listeners to contribute to the conversation on maintaining a personal touch in customer service.
The importance of human touch in customer service (00:01:05) Chris discusses the negative impact of phone trees on customer service and the need for a human touch. The drawbacks of using phone trees (00:02:07) Chris explains how phone trees can frustrate customers and lead to missed opportunities. The value of personal interaction in customer service (00:05:21) Chris emphasizes the importance of human connection and empathy in the customer service experience. Balancing automation and human interaction (00:07:31) Chris discusses the need to strike a balance between technology and human interaction in the auto repair business. Practical tips for revamping phone systems (00:09:33) Chris provides practical suggestions for improving phone systems to better serve customers and enhance the overall customer service experience.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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