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With Mother's day approaching soon, plan on a Mother's Day promotions.  It could be an individual flower, like a rose, to all the Mom's a few days before Mother's day, or little boxes of candy. It does not have to be a big deal, just something that tells your customers you are thinking of them.  So, think about a small promotion and trust me, it will be a hit.

Another marketing tip: Father's day is coming; so don't forget the dads!

 

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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         5
      Typically, when productivity suffers, the shop owner or manager directs their attention to the technicians. Are they doing all they can do to maintain high billable hours? Are they as efficient as they can be?  Is there time being wasted throughout the technician’s day? 
      All these reasons factor into production problems, but before we point fingers at the technicians, let’s consider a few other factors.
      Are estimates being written properly? Are labor testing and inspections being billed out correctly? Are you charging enough for testing and inspecting, especially for highly specialized electrical, on-board computer issues, and other complex drivability work?  Is there a clear workflow process everyone follows that details every step from the write-up to vehicle delivery? Do you track comebacks, and is that affecting production?  Is the shop layout not conducive to high production? For example, is it unorganized, where shop tools, technical information, and equipment are not easily accessible to every technician?  Are you charging the correct labor rate and allowing for variables such as rust, vehicle age, and the fact that most labor guides are wrong? Also, is there effective communication between the tech and the service advisor to ensure that extra labor time is accounted for and billed to the customer? These are a few of the top reasons for low productivity problems. There are others, but the main point is to look at the entire operation. Productivity is a team effort.  Blaming the techs or other staff members does not get to the root cause in most cases.
      Maintaining adequate production levels is the responsibility of management to create the processes that will lead to high production while holding everyone accountable. 
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      Recession is the main topic for everyone as we enter into 2023, almost 3 years post-pandemic. The Aftermarket Radio Network has collaborated together to offer their forecast for the year. Consider this your 'one stop podcast player' to hear insights from an accountant, technician, business coach and marketing perspective. Together, we continue to Advance the Aftermarket.
      Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast
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      Hunt Demarest 2023 Episode- 2023 Forecast and Business Outlook Matt Fanslow 2023 Episode- 2023 Outlook Chris Cotton 2023 Episode- Surviving 2023 and Beyond Brian & Kim Walker 2023 Episode- Creating Your Own Economy Blow people away with your customer service experience Stop stopping Mindset- staying positive Focus on your own numbers, not anyone else Over half of the people that make 150 to $200,000 a year are living paycheck to paycheck. Could you survive during 2008 without government aid? Advertising doesn't happen overnight! It's not about cutting expenses, it’s being more efficient with what you have. Pivote parts matrix ‘buckets’   Don’t forget about your internal customers- employees “Experience is remembered long after price is forgotten"
      Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
      Connect with the Podcast
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Support our partners:
      Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com         Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com


      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      We are on Part 2 of our Service Advisor Overload discussion because we couldn't fit it all into 1 episode! How ironic! Did you know most shops are missing $300-500k in gross profit dollars because their service advisor doesn't have the time to tap into those dollars? You must build a wall of support around your service advisor.
      Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Clint White, Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. Listen to Clint’s previous episodes HERE Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE
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      Service Advisor Overload [THA 305] Don’t have your advisors do your job as a shop owner- create the environment for success VOIP phone systems for a streamlined process Don’t have one email for the whole shop! Are your advisors doing things manually when they could be automated? “Appointment Request” for the website Alert the customer of the progress (text capabilities) Pre-booking- preventative maintenance, tire changeovers during downtime of the year Are you “wing it” automotive? What is your onboarding system for an advisor? What are their holes from a behavioral standpoint?  Soft skills KPIs for service advisors? Measure, track, gauge and improve Be professional- leave the drama at home Accountability coach Understand the probabilities of each department in your shop- don’t mask it all together. Slowly growing into an overload- it doesn’t happen overnight. Eliminate Diversity Overkill- stick with what you’re good at! Fireflies.AI
      Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
      Connect with the Podcast
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
       

           


      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Recorded Live at the Transformers Summit with Aftermarket Radio Network host, Hunt Demarest, CPA at Paar Mellis and Associates and host of the Business by the Numbers Podcast. Hunt's firm specializes in automotive repair clients and he gives us an inside scoop on common new client questions and concerns as well as some behind the scenes about his podcast!
      Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast
       
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      Connect with the Podcast:
       
      Aftermarket Radio NetworkSubscribe on YouTubeVisit us on the WebFollow on FacebookBecome an InsiderBuy me a coffeeImportant Books
       
      Check out today's partner:
       
       
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
      Click to go to the Podcast on Remarkable Results Radio
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      If you're thinking about transitioning from employee to shop owner, this episode is for you. Instead of guessing your way through the transition, let the Aftermarket Radio Network be your free library of industry peers across the country help you get started the right way.
      Maylan Newton, ESI- Educational Seminars Institute, is a business coach, trainer and industry speaker. Maylan's previous Episodes HERE Vic Tarasik, CEO of Shop Owner Coach. Vic’s previous episodes HERE.
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      Follow on Facebook
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      Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

           
      Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

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