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With Mother's day approaching soon, plan on a Mother's Day promotions.  It could be an individual flower, like a rose, to all the Mom's a few days before Mother's day, or little boxes of candy. It does not have to be a big deal, just something that tells your customers you are thinking of them.  So, think about a small promotion and trust me, it will be a hit.

Another marketing tip: Father's day is coming; so don't forget the dads!

 

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    • By carmcapriotto
      Panel:
      Leon Anderson, owner of Integrity Auto Care, South Beloit, Illinois and Belvidere, Illinois. A long career with Ford dealerships starting as a technician and ending his Ford career as a General manager. Celebrated by Ford Motor Company for Customer service satisfaction. Lessons learned during that time were the growth of female customers in total purchase decisions. Twelve years ago Leon started Integrity with the thought that he could employ some of the people that lost jobs during the closure of dealerships that were going on in the area and hopefully move some of the customers that were orphaned into longtime customers. Integrity Auto Care caters to customers with a focus on women and baby boomers, as the main customer base.  
      Brittany Schindler, GM of her father's shop in Bellingham, Washington for over 10 years. She loves working at the shop and being able to help people every day. Brittany has learned so much over the years by going to classes with great trainers and having a great business coach. One of her main focuses is to raise the standard of the automotive service and repair industry.
      Aden McDonnell is a second-generation shop owner, his parents have been in the business for 64 years. Aden has owned and operated since 2003. He worked for Ford dealership for 9 years and was the youngest service manager in Montana during his employment. Aden believes in coaching and has been with ATI for 8 years. He attended his first SuperConference in 2019 and it was a big change in his thought processes and operations. Aden is married and has two daughters.
      Key Talking Points
      Too prideful- Thinking you can do everything yourself instead of training people what to do. Too proud to call customers to ask for a review/ask how they are doing/when they will come back SOP’s- be prepared for daily SOP’s and unpredictable events that take the owner out of business. What is going to make you dispensable? Write down answers to questions your employees have to ask you. Establishing second in command- letting teams manage and be accountable. Trust and empower the people you put into place. Have your second in command go through training and train others in shop. Margins- believing in your shop and the benefits of going there as a customer. Believing you are worth what you’re asking for. Procrastination and pushback from the things you need to do- listening to coach/mentor.   Definition of insanity- doing the same thing over and over again expecting different results  Trusting people- giving authority to employees to handle customer situations immediately.   Establish expectations with employees- too often owners get stuck wearing management hat and never switch to leadership hat. Instead of managing, you need to continue to grow your people.   Mistakes when growing (inner growth, outer growth, shop growth)- getting lean with processes to get customers in and out as efficiently as possible   Never taking a vacation- if you say you don’t have time for it then it’s not a priority to you  20 groups/coaches saving a marriage- surrounding yourself with people you want to emulate. Having accountability in professional and personal life.   A special thanks to Leon Anderson, Brittany Schindler and Aden McDonnell for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 
      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Doug Grills from AutoStream Car Care Center is a chain of 7 family-owned, automotive service facilities that deliver honest and professional automotive repair and maintenance services to customers in the Greater Baltimore/Washington, DC area. Doug along with his partner Rick Levitan has been around the service station business for over 25 years and has built their reputation by offering best-in-class service to their customers. All AutoStrem Car Care technicians are ASE Certified and the shops are AAA approved. Listen to Doug’s previous episodes HERE.
      Mike DelaCruz- National Sales Manager, Auto at Broadly
      Clint White has been passionately immersed in the Automotive Industry for over 25 years. He is a Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. He began his career as a Technician at a local two bay shop in 1995 and over the course of the next two and a half decades honed his sales, technical, and management skills while living in Washington & S.E. Idaho. During his journey, he has never stopped learning and has been blessed to work for and with those who value education, training, and coaching. In everything he does, Clint is focused on people and excellence! Whether it be coaching & training Service Advisors to sell with passion & integrity or working directly with Shop Owners to improve team accountability and streamline process implementation, Clint’s passion is to elevate the Automotive Industry across the nation to ensure every customer consistently receives the highest level of service. Previous episodes HERE
      Key Talking Points
      Being On Time Responsibility and create an environment you want to be in and be on time Avoid anxiety when rushing Be early to be on time for your customers Being late affects ourselves and other people Making an Effort Showing effort and giving 100% is showing commitment, demonstrating to everyone else on team Be focused on your work, lead by example, don’t miss things you’re required to do Being High Energy Doesn't mean coffee or energy drinks, its having an internal flame People are drawn to others with high level energy Introvert- quietly stir the flame, be intentional, choose enthusiasm Stress kills energy- humor, exercise, sleep etc Create work life harmony- life outside of work that stirs your passion will reenergize you Having a Positive Attitude Take a hard look at the impact you have on people and business You don’t know what is going on in other peoples lives- words and attitude are powerful Do you want to have a positive or negative impact on others? Leave your problems at the door and be kind Failures and disappointments happen- vent upward not downward Being Passionate Passion involves feeling and emotion and is infectious Smile when answering the phone- “feel the smile” Sales- the transference of feelings Using Good Body Language First impressions are everything- made within 7 seconds of contact Positive non verbal cues- engaged, approachable Eye contact, smiling, posture, arms and hands (cross arms, hands in pockets =not engaged) Non verbal cues must match your verbal cues! Being Coachable No ego when coming together to achieve a common goal- build together  Allow yourself to be coachable- be humble and open to learning/new ideas Doing a Little Extra Be willing to go above and beyond Price of entry- doing what you’re required to do. Living the job description Push yourself and take initiative  Being Prepared 100% effort- proactive to be prepared Cant serve others when ill prepared  Essential and not optional when it comes to reducing stress Success doesn't come from what you do occasionally, it comes from what you do consistently  Having a Strong Work Ethic Always building a reputation- invest in yourself, team and company Work hard and generate results Chick fil-A https://www.youtube.com/watch?v=2v0RhvZ3lvY
      A special thanks to Doug Grills, Mike DelaCruz and Clint White for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Craig Van Batenburg, AMAM, is the CEO of Automotive Career Development Center [ACDC] and a former repair shop owner. Craig is engaged full time in the understanding of the technology used in hybrid and electric cars. His 45 years of automotive experience serves him well. He travels throughout the world doing training on Hybrid and Electric Vehicles. Previous Episodes HERE.
      Cameron Lee-Ernie Lee's Service Center was founded in 1972 by Cameron’s grandfather. His father and Cameron now currently operate the business as a team. He went to work in the family business right out of college and started as a Tire and GS Tech and moved my way up to being the Lead Technician. Cameron serves as the Shop Manager and focuses on the day-to-day operation of the shop, developing the business, and meeting the needs of the ever-evolving aftermarket repair industry. Early in 2020 after attending Up Your Voltage by ACDC, Cameron opened another division of Ernie Lee's known as Raleigh Hybrids due to the ever-growing demand of Hybrid and EV repair and maintenance. In many ways, his role is modernizing and expanding the family business and the development of Raleigh Hybrids was a natural progression of that. 
      Eric Carlson has been a technician for over 40 years. His formal automotive education came from Ferris State University where he took all 8 ASE tests prior to graduation in 1977. Eric has re-certified every 5 years since. He took the L1 when it was introduced and is now L3 hybrid certified. Full disclosure: Eric is a subject matter expert for ASE and has participated in writing test questions, in the past 2 years, for the L3 test.
      Eric and his wife Jamie bought Ervine’s in 1994 and added Grand Rapids Hybrid to the family in 2013 after Eric became the first Master Hybrid Service Technician in Grand Rapids, MI. Eric has been interviewed by several local television stations and publications seeking his expertise on everything from basic maintenance to the ramifications of “Right to Repair” legislation. Ervine’s Auto Repair and Grand Rapids Hybrid became an ASE Blue Seal of Excellence shop when it was introduced and have been since. Previous episodes HERE
       
      Key Talking Points
      HybridsAnother revolution in emissions  Stepping stone to pure electric cars Another means of controlling pollution  Honda announcement- no internal combustion after year 2040You MUST be a part of the evolution and start handling hybrid repairs “It’s not a question of should you get into hybrids, it’s a question of why haven’t you done it 10 years ago?” SpeedbumpsReceive rare unicorns that other hybrid shops don’t want to touch Need to say yes to every hybrid vehicle- capitalize on marketing as the shop that can “fix everything” Tools you need- test every connection Advice- buy Gen 2 and start working on it Get into hybrid first to learn basics before EV (electric vehicles)Properly trained Proper tooling- inexpensive compared to others Hybrid car owners will turn into EV owners- natural evolution to be conscious of the environment Fixev.com- keep independent shops in businessOffer management training Webinar training- learning at your own pace  Move your 12 volt brain to high voltage thinking Conditioned at early age that a car sound is “vroom vroom” Pure electric vehicles First fluid change is 150,000 miles or 10 years, all LED lights Need level 2 charging station. Lift fixtures to take 1500lb batteries out A special thanks to Craig Van Batenburg, Cameron Lee and Eric Carlson for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE Technician of the Year, Tom also earned the 2011 AAIA-ASE World Class Technician Award from the Automotive Aftermarket Industry Association, National Institute for Automotive Service Excellence, and the Best Tech of the Year award sponsored by WIX Filters. The majority of Tom’s business is fleets. Listen to Tom’s previous episodes HERE.
      John Anello, Auto Tech on Wheels (Mobile Diagnostics, Programing, ADAS). Listen to John's previous episodes HERE
       
      Key Talking Points
      Fleet specialist Always be marketing for any specialist (fleet/private/mobile) Don’t limit yourself to one specific brand/type of fleet  Develop loaner fleet for customer use Critical- being able to handle any issues with fleet vehicles when a fleet manager calls, be the ‘one stop shop’ for fleet managers Sublet mobile technicians Mobile technician Cons- spend a lot of time on road, catering to customers that don’t have sufficient equipment or employees not engaged in training, technology moving at rapid pace  Lift each shop by showing them how to properly use equipment by educating them, build relationships with every customer  John handles 50-70 calls per day and often provides free tech assistance  Continual research- having solid foundation first then learn how to adapt as things change Every 5 years a business will get stale Need to look at whole picture and figure out how to continue to move forward with technology and best practices Stop avoiding jobs- “adapt or die” embrace technology   Most business owners don’t like taking the ‘risk factor ’Take the risk and reap the benefits January 1st, 2022Move to 77gh for all cars going forward, mandated every car to have front radar automatic emergency braking  Manufactures will have secure gateways for cars (control gateway username and password for tools) Aftermarket must register tools and have wifi capabilities for the future  ADAS must be done correctly  
      A special thanks to Tom Palermo and John Anello for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Mike Gorton, Evans Automotive, Pensacola, FL
      Darin Ode, Ode Auto Repair and Tire, Warren, MI- Darin's goal is to build a successful repair facility built on compassion for customers and employees by treating them like family. He plans on passing his company to its 3rd generation, his stepson Armando. Darin started working in the family business when he was 14 years old.
      Chris Cotton, Auto Fix SOS, Business Coach- Chris Cotton has been in the customer service industry for over 40 years and has been in the auto repair industry for over 25 years. He is a former shop owner that has dedicated his life to helping YOU to get your business where you want it to be and helping you FOCUS on the things that matter to you. Find Chris’ previous episodes HERE.
       
      Key Talking Points
      Tires-33% of the tires coming through your shops need to be replacedKeep the customer in your shop and doing business with you Marketing- advertising on all platforms Communication- ask the customer about their vehicle needs Shop competition and keep their websites queued on the computer for comparative to gain trusts of new customers Margins Tire matrix- mounting/balancing, road hazard Price everything upfront  Starting tire programFocus on your customers first then build on that Process- identifying tires that need to be replaced, DVI, lean on technology to scan tires (tread depth/rotation/alignment) Tool- Tire Profiles about 3K to purchase and will print out a detailed rundown of each tire scanned Road hazard package- 15% off tire purchase is the cost of warranty A small percentage of comebacks- only around 3% of road hazard income is used to support the program Make tire wholesalers compete with each other to find a supplierProduct knowledge to educate customers about the tires, banners/marketing tools, rebates Seamless communication with customer with their tire experience and an update if the tire fits their needs A special thanks to Mike Gorton, Darin Ode and Chris Cotton for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio


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