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Shop owners: Should we embrace competition?


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In my opinion, competition is actually good for the industry, and good for your repair shop too.  It keeps us focused and forces us to maintain pace with other repair shops.  It drives us to take a look at our own business to see where and how we can make improvements.

Don't worry about the competition.  And never compete on your competition's features. Find what sets you apart; your differentiation factor.  Deliver world class service and promote your culture to your employees.  

So, how do we handle the competition?  Learn from them, but don't copy them.  Become the best you can be.  Promote a culture of customer caring with your employees. The rest will take care of itself.

Your thoughts?

 

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Frank, I have seen this before, and you are right; it hurts us all.  And as you said, we are all in this together.  I don't know if we will ever overcome some of these challenges, but we are making a difference.   I have been in this industry for decades and I see a promising future with bright young techs, service advisors and shop owners that truly care about the work they do and the industry.  As long as we keep communicating and pushing forward, we will continue to make a difference.

 

 

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  • 2 weeks later...

I welcome competition anytime.

Im a very competitive person in that field and try to be a step ahead of the other guys by constantly evolving and initiating new concepts of service levels.

I strive to be competitive on dealer level and beyond to the point were we are now assisting the dealers with technical issues. 

However badmouthing another shop because its competition is simply not on as it highlights your own insecurities and short comings.

Learn from your mistakes 

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