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    • By Obsidian Motors
      Looking for additional help and have placed ads on Indeed, Craigslist, tech company sites & even reached out to tech schools in the area. And with all of that only 5 applicants called to set up interviews. And none actually showed up. Although one did call to say he couldn't make the interview because he accepted a job at another shop. 
      Curious to know how other owners are dealing with the tech shortage? 
    • By Joe Marconi
      First, let me state that you need to treat every customer as if they are royalty. However, your existing customers have a relationship with you. They trust you and return to you for a number of reasons.
      The key to growing a business is to get NEW customers to return.  Survey after survey shows that customer retention greatly improves with each vehicle visit. So, you need to give your new customers a compelling reason to return.  Plus, you need a marketing plan that reaches out to your customers to keep your business top of mind. 
      What marketing strategies to you have that makes a great impression on new customers and makes them wanting to return?  
    • By Joe Marconi
      One of the lessons from COVID is for repair shops to have a strong cash reserve.  Shop owners need to budget their money each week, and allocate money to different bank accounts, such as payroll, operating expenses, taxes, etc.
      Another account I would recommend is to have a Cash Reserve account, where money is allocating each week, and not touched unless their is a emergency, such as an economic downturn and or if an economic emergency occurs in your area or with your company. 
      While no one could have predicted the affects from COVID 19, I think we can all agree that being cash strong is a viable strategy.
      You should have anywhere from 3 to 6 months of covered expenses in a separate bank account.  I know, I know....it's a lot of money. Start slow and build each week. Anything set aside is better than nothing. 
      Of course, to have a reserve means that you need to have the profit to put away. Right?  Well, another reason to know your numbers, revisit your pricing and make sure your labor rate is enough to support your payroll, operating expenses and have enough left over to set aside money for the unexpected.
      Trust me, you'll be glad you did. 
       
    • By carmcapriotto
      "G" Jerry Truglia is a ASE World Class Technician, ASE Triple Master Technician in: Automotive, Truck & School Bus, L1, L3, X1, CNG, and C1; as well as an ATTP Master Instructor in New York State, CT and New Jersey. "G" is recognized by the US Environmental Protection Agency as one of the foremost OBD II experts, technicians, and trainers in the country. He achieved National Institute for Automotive Service Excellence (ASE) certification, won a golden wrench award, and is one of the 1900 ever to be certified as a "World Class Technician". He provides technical material, is an author and technical advisor for the New York automotive technology training program and has authored numerous books and magazine articles. "G" also provided automotive training to the United States Marine Corps in Okinawa, Japan. He has also worked for Peugeot in France, ATRA in Australia, ASA, ASACA (Instructor of the Year Award - 2 years), ASAKC, and many colleges/trade schools in addition to providing Train the Train to instructors for ATC, Lincoln Tech, UTI, Ohio Diesel, and others. G Jerry Truglia Previous Episodes HERE
      Scott Townsend ASE Certification(s): A1-A9 Master Certified L1 and L3 Advanced Level Certifications with 19 Years experience and Six Years as an Autotech Instructor. He is experienced in  Automotive Diagnostics, Programming, and Coding for Gas, Diesel, Hybrid, and E.V.
      Adam Robertson has 37 years and continues as an automotive technician/instructor, beginning his automotive career in the early 1980s. He has owned/operated his own automotive repair and training facilities since 1991. Beyond standard auto/truck diagnostics and repair, he has spent many years working with high-performance vehicles. Adam has enjoyed performing dyno tuning/programming and other auto racing support, competing in several types of “grassroots” style local motorsport racing events. Adam has been training for CARQUEST Technical Institute since 2000 and continues educating 23 full regions in the Western United States with nearly 800 hours of presentation material, while still squeezing in several “hands-on” training events, each year. A regular training fixture at many national automotive training events each year, Adam has also authored as an SME numerous pieces of the training curriculum. He has what has been considered a “contagious” teaching style with incredible amounts of energy and passion.
      Vin Waterhouse is the president and founder of The Waterhouse Group, (TWG), an automotive Accounting, Training and Coaching company. Vin has over thirty years of experience in the automotive aftermarket and has written several manuals on asset management. His specialty is working with auto repair shop owners. He has written magazine articles and authored private label courses for NAPA and others in the aftermarket. Vin has conducted hundreds of profit management seminars and workshops for auto repair shop owners, auto part store owners, and parts distribution management teams across the United States. He is a pioneer in his field and author of "The Labor Factory" and the "NAPA exclusive AutoCare Financial G.P.S." Listen to Vin’s other episode’s HERE.
      Key Talking Points
      Replay virtual training classes up to 30 days Importance of management classes- owners need to understand business Shops are a team as one unit and everyone needs to be on board Why PAVE- top instructors, an opportunity for technicians to take classes and review management training. Teaching big think and multi approaches to vehicles to avoid tunnel vision Average shop profit 3%, sales increase 12%, labor rates Standard labor rates- based on different skill levels per technician, labor intensive rates (EV), diagnostic rates The best resource and tool is your brain Training doesn’t cost, it pays 10 fold People are the best learners during the day- 1 day a month for training, “don’t do junk work when you’re tired” pavetraining.com Connect with the show:
      Subscribe on YouTube
      Visit us on the Web
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      Become an Insider
      Buy me a coffee
      Important Books
      Aftermarket Radio Network
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Kevin Syed, Owner of Integrity 1st Automotive, 8 Locations, Dallas Fort Worth TX, grew up with an entrepreneurial father and was always encouraged to lead. Having successfully earned a Bachelor’s degree in Business Management from University at Buffalo, Kevin went on to become a franchisee with Getty Petroleum / British Petroleum service centers for the better part of a decade in New York City. After gaining the knowledge, experience, and funding required to produce his own operation, Kevin went on to operate his own independent shops in New York. Kevin sought to find a new place to call home with his wife and twin girls; he longed for the community values and environment of the South and so his family made the decision to move to Texas. Integrity 1st Automotive was then born in Texas and Kevin has scaled his business to multiple locations across the Dallas Fort-Worth Metroplex. When he’s not working, Kevin enjoys local car rallies (e.g. Lamborghini Club Dallas), traveling, and hunting. Listen to Kevin's other Episodes HERE
      Carl Hutchinson, Owner, Complete Automotive, 2 locations, Springfield, MO has been in the car industry since 1982, but has worked on vehicles long before that time. He has a passion for engineering, for understanding how vehicles operate, and how to repair a customer’s concern. Earlier in his career, Carl started working at a GM Dealership, then went to work at independent repair facilities as a technician and eventually became a service advisor. Carl’s experience in the automotive industry led him to his current position as co-owner with Maureen Hutchinson of Complete Automotive in Springfield MO., where he works every day to provide high-quality, valuable service to all customers. Carl is an Alumni with Ozarks Technical Community College, Springfield MO Campus. He currently sits on the Automotive Advisory Board with Ozark Technical Community College, a member of South East Rotary, and a member of the Springfield Midwest Auto Care Alliance chapter. Carl has his Master ASE Certification, L1 and Service Advisor certification and is an AMI Graduate. Listen to Carl’s previous episodes HERE Kenny Wedow, Owner, Fine Tuned Auto, 2 Locations, Broomfield and Erie CO  knows cars. A natural talent even at the young age of 17, he pursued it auto repair in shop classes in school then slipped right into the work field. Working for dealerships such as Saturn, and Nissan, as well as other independent shops, has afforded Wedow with extensive and well-rounded education. More importantly, before Wedow branched off to open the doors of Fine Tuned Auto in 2013, he already learned the importance of patient diligence. Many dealerships and independent auto shops can default to make generalizations about the problems with your car, sometimes not always seeing the things that really might put you in danger on the road. The patience Wedow has to pull everything apart if need be to find the root answers makes him unique in his field. It is a quality that got him promoted to foreman at a Nissan dealership when he was only twenty-three. It wasn’t that the six technicians under him weren’t experienced, in fact, some of them had worked considerably longer than Wedow. However, his attention to detail and follow-through put him above and beyond. Listen to Kenny's other episodes HERE
      Key Talking Points
      Building Trust- Focus on relationships, not transactions. Reviews, book of business, referrals etc. People always like to try something new, wow them. Make customers feel better- don’t fake it. Location Location Location- be selective. Walk-ins at an easy location will increase with oil changes etc. First chance to gain customers for life.  First impression marketing- Kenny uses poker chips with his information to attract new customers. Signage, uniforms, customer waiting area etc elevate the professionalism. The image plays a huge role in sales, female-friendly bathroom/lobby, cleanliness, smell in the waiting lobby, convenience etc. Be mindful of female customers, educate and simplify.  Direct mail, google ads, geofencing- who is your clientele? What advertisement is right for your area? Once you have multiple growing businesses- what is your year after year retention?  Why do people choose certain careers/trades? What is the reason? Look at different industries and see what they provide.  Focus on the relationship, not the transaction   Be involved in the community Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
      Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/chat to learn more.
      Click to go to the Podcast on Remarkable Results Radio


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