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Yelp pay per click

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cshann19 Apprentice

cshann19

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Good evening is anybody using the Yelp pay per click. If so how is it working.

I was very nervous about using the service but I was afraid they would start Filtering my reviews so I went for it. I had 180/mo to spend since a previous Yellow Pages contract expired so that is what I set my budget at. I have noticed a significant increase in business as well as an increase of calls directly from the Yelp app. I will be increasing by budget as soon as I can handle the increased car count.

 

Keep on mind that I'm not a fan of Yelp but my customers surly are. It works for my business in my area. PM me if you want more information

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mspecperformance Mentor

mspecperformance

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If you live in a highly populated area (in or close to a city) where you have a lot of people engaging on yelp, it might not be a bad idea. The other key to this formula is to have a great online reputation. I would say spend time to build up that reputation or repair it if you have several bad reviews. It would be completely useless to you to promote a business listing that has a bad reputation. The magic happens when you have a great reputation, you'll see a lot of leads and a lot of business come through the door :)

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Jonathan Ganther Apprentice

Jonathan Ganther

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Good evening is anybody using the Yelp pay per click. If so how is it working.

We love Yelp Pay Per Click. It brings us 1,000 additional page views a month and we probably convert 15% of those. I'd say almost half our customer base comes from Yelp each month. A lot of people view our site and click Yelp though. So hard to tell if they find us somewhere else first and then Yelp. Advertising with Yelp was the best decision I've made since opening BTG.

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kars Explorer

kars

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Not a fan of Yelp. On the other hand I spend $199 a month and they seen to net me 10-20 new customers a month. My only advise is to not sign a long term contract (they will probably want at least a year). Keep the budget low. Don't let them try to up sell you. Stick to a low budget. I don't do pay per click.

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GTS_Services Apprentice

GTS_Services

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I was very nervous about using the service but I was afraid they would start Filtering my reviews so I went for it. I had 180/mo to spend since a previous Yellow Pages contract expired so that is what I set my budget at. I have noticed a significant increase in business as well as an increase of calls directly from the Yelp app. I will be increasing by budget as soon as I can handle the increased car count.

 

I think this sounds like a smart approach. Another way to increase business from yelp is to interact with customers, especially ones that leave mediocre reviews. It can show that you care and attempted to resolve any issues which customers really respond to.

 

Check out Lesson 3, it touches on reviews: http://gtsservices.com/news/4-lessons-for-advertising-your-glass-shop-on-social-media/

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mmotley Proficient

mmotley

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Not a fan of Yelp. On the other hand I spend $199 a month and they seen to net me 10-20 new customers a month. My only advise is to not sign a long term contract (they will probably want at least a year). Keep the budget low. Don't let them try to up sell you. Stick to a low budget. I don't do pay per click.

 

10-20 new customers a month for only $199!?! That's impressive!

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Garage40 Apprentice

Garage40

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Yes we do anywhere from 240-300 brake jobs a month. We don't ask every singles customer where they found us but most say Yelp.

Wonder how many of those would have come to you if you simply had a well optimized "free" Yelp profile. Do you have a way of differentiating the free Yelp traffic from the paid, and the conversion rate for each group?

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Garage40 Apprentice

Garage40

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I was very nervous about using the service but I was afraid they would start Filtering my reviews so I went for it. I had 180/mo to spend since a previous Yellow Pages contract expired so that is what I set my budget at. I have noticed a significant increase in business as well as an increase of calls directly from the Yelp app. I will be increasing by budget as soon as I can handle the increased car count.

 

Keep on mind that I'm not a fan of Yelp but my customers surly are. It works for my business in my area. PM me if you want more information

Yelp will not filter your reviews because you're not paying them. They filter based on a lot of factors, but one of the big ones is whether or not a reviewer has more than just a few reviews. If someone signs up and writes one review and doesn't write any more, their review will likely be filtered.

 

If you get reviewers leaving you good reviews and they're getting filtered, contact those reviewers through Yelp and ask them to write some reviews on other businesses so that their stuff isn't filtered.

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