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Posted

Good evening is anybody using the Yelp pay per click. If so how is it working.

I was very nervous about using the service but I was afraid they would start Filtering my reviews so I went for it. I had 180/mo to spend since a previous Yellow Pages contract expired so that is what I set my budget at. I have noticed a significant increase in business as well as an increase of calls directly from the Yelp app. I will be increasing by budget as soon as I can handle the increased car count.

 

Keep on mind that I'm not a fan of Yelp but my customers surly are. It works for my business in my area. PM me if you want more information

  • Like 2
Posted

If you live in a highly populated area (in or close to a city) where you have a lot of people engaging on yelp, it might not be a bad idea. The other key to this formula is to have a great online reputation. I would say spend time to build up that reputation or repair it if you have several bad reviews. It would be completely useless to you to promote a business listing that has a bad reputation. The magic happens when you have a great reputation, you'll see a lot of leads and a lot of business come through the door :)

  • Like 3
  • 2 months later...
Posted

Good evening is anybody using the Yelp pay per click. If so how is it working.

We love Yelp Pay Per Click. It brings us 1,000 additional page views a month and we probably convert 15% of those. I'd say almost half our customer base comes from Yelp each month. A lot of people view our site and click Yelp though. So hard to tell if they find us somewhere else first and then Yelp. Advertising with Yelp was the best decision I've made since opening BTG.

Posted

Wow, you are getting 150 new customers a month from Yelp? Those are awesome numbers.

Yes we do anywhere from 240-300 brake jobs a month. We don't ask every singles customer where they found us but most say Yelp.

Posted

From my experience Yelp has mixed reviews. Some shops love it and others don't. As with any marketing strategy, sometimes you need do your homework, see if it fits into your business model and give it a try. We have tried many things in the past, some work, some don't. The ones that work you stick with.

 

For obvious reasons, I will avoid endorsing any particular company.

  • Like 1
Posted

Not a fan of Yelp. On the other hand I spend $199 a month and they seen to net me 10-20 new customers a month. My only advise is to not sign a long term contract (they will probably want at least a year). Keep the budget low. Don't let them try to up sell you. Stick to a low budget. I don't do pay per click.

  • 2 weeks later...
Posted

I was very nervous about using the service but I was afraid they would start Filtering my reviews so I went for it. I had 180/mo to spend since a previous Yellow Pages contract expired so that is what I set my budget at. I have noticed a significant increase in business as well as an increase of calls directly from the Yelp app. I will be increasing by budget as soon as I can handle the increased car count.

 

I think this sounds like a smart approach. Another way to increase business from yelp is to interact with customers, especially ones that leave mediocre reviews. It can show that you care and attempted to resolve any issues which customers really respond to.

 

Check out Lesson 3, it touches on reviews: http://gtsservices.com/news/4-lessons-for-advertising-your-glass-shop-on-social-media/

Posted

Not a fan of Yelp. On the other hand I spend $199 a month and they seen to net me 10-20 new customers a month. My only advise is to not sign a long term contract (they will probably want at least a year). Keep the budget low. Don't let them try to up sell you. Stick to a low budget. I don't do pay per click.

 

10-20 new customers a month for only $199!?! That's impressive!

Posted

Yes we do anywhere from 240-300 brake jobs a month. We don't ask every singles customer where they found us but most say Yelp.

Wonder how many of those would have come to you if you simply had a well optimized "free" Yelp profile. Do you have a way of differentiating the free Yelp traffic from the paid, and the conversion rate for each group?

Posted

I was very nervous about using the service but I was afraid they would start Filtering my reviews so I went for it. I had 180/mo to spend since a previous Yellow Pages contract expired so that is what I set my budget at. I have noticed a significant increase in business as well as an increase of calls directly from the Yelp app. I will be increasing by budget as soon as I can handle the increased car count.

 

Keep on mind that I'm not a fan of Yelp but my customers surly are. It works for my business in my area. PM me if you want more information

Yelp will not filter your reviews because you're not paying them. They filter based on a lot of factors, but one of the big ones is whether or not a reviewer has more than just a few reviews. If someone signs up and writes one review and doesn't write any more, their review will likely be filtered.

 

If you get reviewers leaving you good reviews and they're getting filtered, contact those reviewers through Yelp and ask them to write some reviews on other businesses so that their stuff isn't filtered.

  • 3 weeks later...

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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