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Joe Marconi

Waiting for Cars to break down leads to repair shop failure

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One thing I often repeat over and over again is this; "Back in the 1980's, there were three things that made repair shops successful; General Motors, Ford and Chrysler."  Those cars broke down a lot, and there was an endless supply of cars that required a lot of profitable work.

Well, those days are gone.  Cars today are build better, last longer (thankfully), and have ever-increasing service intervals. Consumers are also conditioned to think that their cars don't need maintenance.  It wasn't that long ago when your customers were coming to you 4 to 5 times a year for service. Now, you are lucky to see those customer twice a year for their routine LOF service. 

The point here?  You must take a proactive approach and promote preventive maintenance.  You must inform your customers of their next service and any other future service recommendation or repair. You must do all you can to get your customer to return to you. Which means providing the absolute best customer service with quality repairs.

Even the term "repair shop" needs to redefined.

Be proactive and you'll be successful!

 

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