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I've been criticized recently for efforts to increase our exposure, perceived value in our product/service offerings and strategies to increase ARO.

 

The question I'm met with is "Don't you think you're making too much $ on every job?"

 

These individuals saying this don't comprehend that the basic principles of business. When McDonald's began asking "would you like fries and a coke with that?" there bottom line as a company tripled over night and there customers were perfectly happy overall.

 

There is nothing wrong with upselling. There is nothing wrong with adding convenience, quality, exposure and/or decreasing non-value adding/unnecessary costs.

 

Go determine your business model & pricing system, be honest and go make as much money as possible with integrity!

 

Sent from my SM-N900P using Tapatalk

 

 

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"their sales"

 

and yeah, who's giving you s** about up-selling. that's the whole point of multi-point inspections. Helps the customer by identifying problems and helps the shop by selling jobs that make money. Any mildly successful shop does that. We'd all go broke if we just did oil changes.

 

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Hi Total Auto Care! Like the others (above), I wonder who is saying this. So let me ask YOU a couple of quesitons:

1) Aren't you in business to make money?? 

2) Why not ask your accountant if you're making "too much money".

3) In a few cases, talking with shop owners, I've actually been told that in some cases, I am "all about making more money for the shop". My reply, what other way can you measure your success? With that said, YES, I understand that you lead a life outside the shop; and then there's family; loved ones, etc. But I will GUARANTEE you this: "Sales fix a lot of problems!"

4) My only other comments is that you usually get "the biggest noise from the emptiest canons"

Don't worry about it.... as long as your "upsells" provide better value for the customer and you're not selling a bunch of stuff that's not needed. (Sorry, just had to add that - although I'm sure you're not :)

Good luck! And I would still (like the others) know who was making the comments. 

Hope this helps!

Matthew Lee
"The Car Count Fixer"

Fix Your Car Count in 17 Minutes... Guaranteed!

The Official Guide to Auto Shop Marketing

The Auto Shop Owner's Unfair Advantage!

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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