Anyone running a Car Care Club?

[HarrytheCarGeek]

I toyed with the idea of issuing the car care club cards, but never got around to doing it.

 

Does anyone have any experience running one?

 

If you do, care to share some pro/cons?

 

Thanks!

[mspecperformance]

+1. I've always heard the suggestion and researched a bunch about programs and implementation. Seems like a goldmine if you can get it going but consistency, implementation and marketing seem daunting.

[UsedTireShop]

I run a good car care club. It locks people in. Message me and I will email you a copy of my Car Care Club Card.

[HarrytheCarGeek]

UTS, thank you!

[Andre R]

We have been using a car care club for about 5 years now and it works fantastic. We get $99.95 and its good for a year . We don't lock it to any one car or person.

Let us know and I can give you the full run down on how we run our program. Our car care customers aro is over $600.

[Richard Ehler]

We do car care club also. $99 gets 4 free oil changes etc. No other discounts, creates more loyalty, helps with sales. I totally agree with owners above

[mmotley]

I've considered doing a lifetime oil change program. Now that this topic was brought up, I definitely think I'm gonna add it to my marketing plan for next year. Should be easy to add 'Ask about our lifetime oil change program' to a mailer and also do an email blast to existing customers.

[JustTheBest]

Not trying to be difficult or offend anyone, but any idea is easy to add to your marketing. It's the implementation that counts. Getting it in the hands of customers,

 

I've had a lot of experience with this type of card. I can tell you that all the other services don't matter. It's the oil change, because that is the ONLY service car owners think they need. So quit trying to give them discounts on exhaust and front end alignments and all that. Keep it Simple... oil changes.

 

Hope this help!

Matthew Lee

"The Car Count Fixer"