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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
Will diagnostic work overtake remove and replace work? How will you position and present your shop as a technologically advanced repair center? What training will our employees need? How will artificial intelligence impact our industry? Will we be prepared? Join Jake Sorensen, Chris Chesney and Derek Kaufman as they discuss the shop of the future. Jake Sorensen, 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. Shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT Listen to Jake’s previous episodes HERE
Chris Chesney, Training and Organizational Development, Repairify. Chris’ previous episodes HERE
Derek Kaufman, Managing Partner, Schwartz Advisors, President of C3 Network. Listen to Derek’s previous episodes HERE
Show Notes:
Looking up and reading service procedures is already a must, but even more so as technology advances. Example: ADAS systems now require calibrations when performing repairs like an alignment or bumper cover removal. If you change a headlight assembly that requires bumper R&R, you may need to perform a radar calibration. The only way to know for sure is to read service information. Reading technical information/technical reading skills- much different than reading newspaper or Facebook posts, a book etc. Evelyn Wood speed reading course- reading with purpose An explosion of information- computing power for all industries 2022 captures over a trillion data points that will be aggregated to provide insights AI- mining data for trends Diffusion of innovation curve- 17+ years for EV’s We have expected Technicians to be masters of everything. Many better diagnostic technicians are inefficient at R&R and do not enjoy it. Shift mindset to a technology industry Even today, electric vehicles account for 18% of new vehicles sold, and those won't be in our bays tomorrow. By 2030 the population of vehicles in operations, over 300 million, and only 8% will be electrified. Get ready, or some other service industry will beat you to the punch How are you presenting your shop to the public?
Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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By carmcapriotto
How secure is your computer and internal network? Could it survive malware or a virus? For most of us, our system just runs and is out of sight, out of mind…until something happens. I’m with Tom Sciortino, a good friend and local shop owner in my hometown, and his business computer got hacked. Tom’s personal accounts were also hacked. He bought a couple of laptops he didn’t know about. Don’t let this happen to you; keep listening to find out how he discovered the hack and the changes he made to protect his network.
Tom Sciortino, Total Automotive, Buffalo, NY. Tom's previous episodes HERE
Key Talking Points
One of his 6 terminals was hacked in the shop. Hacker also had access to his home computer and Amazon account. Police traced recent order for 2 laptops to a home in Rochester, NY, about 80 miles away. Retrieved the laptops but couldn’t prove it was purchased by a hacker, no case can be created. Passwords had to be locked down, and lock computer system with password protection. Google activity is monitored weekly Have a system in place for checks and balances- when Tom first started his business he had an employee skim cash from check deposits and steal 8K in 5 weeks. Advice- have a good relationship with your IT and bankers. Evaluate your credit card chargeback policies and fraud alerts
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Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.
More Time. More Profit. Transform your shop at getshopware.com/carm
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By carmcapriotto
Nothing beats live in-person industry events. There is power in the collaborative minds from around the country in one room. The podcast attended the 2022 Elite Invitational in San Diego and we recorded some incredible stories with essential aftermarket voices. At the end of the conference, I had the idea to grab Jim Murphy, Gene Morrill, and Joe Marconi for a recap of the event and their perspectives on our industry. Keep listening, you have the best seat in the house right next to these 3 aftermarket icons.
Gene Morrill, Certified Automotive in Glendora, CA. Business Development Coach with Elite Top Shop 360, Elite Worldwide. Gene’s previous episodes HERE
Joe Marconi, Executive Council Member, Elite Worldwide. Joe’s Episodes HERE. Jim Murphy, Pro Service Leader, Elite Pro Service Program, Elite Worldwide. Jim's previous episodes HERE
Key Talking Points
Guiding, not telling what to do Takeaways- more young people attending, non Elite clients attending, finding your ideal customer (the 20%), customer base still referring to technicians as ‘mechanics’ The Bob Cooper Experience- presence and ethics Implementation is the key to acquiring knowledge Changing demographic with customers and employees Movement of shop owners coming from different careers Always move forward, be inspired, attend training, be focused on your employees, empower your employees to create customer experiences, brainstorm opportunities
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Important Books
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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
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By Joe Marconi
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