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insomniac

Is My Advertising Working?

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Was wondering if anyone tracks how much it cost per lead. I started to track this myself and I have found over the last 8 weeks I have had exactly 200 leads and have spent $6480 to acquire those leads thus costing me $32.40 per lead. I was wondering if anyone else has tracked there cost per lead and see how it stacks up to my $32.40. I question whether my advertising is effective based on my numbers.

 

Thanks

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