Quantcast
Jump to content


insomniac

Is My Advertising Working?

Recommended Posts

Was wondering if anyone tracks how much it cost per lead. I started to track this myself and I have found over the last 8 weeks I have had exactly 200 leads and have spent $6480 to acquire those leads thus costing me $32.40 per lead. I was wondering if anyone else has tracked there cost per lead and see how it stacks up to my $32.40. I question whether my advertising is effective based on my numbers.

 

Thanks

Share this post


Link to post
Share on other sites


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Topics

    • By BNC173
      Looking for ideas or suggestions maybe something that has worked for other shops.
      Again we are a small rural shop, out of the main town about 10 miles. We have several tow companies in the area that will haul by our shop & take to another shop. We mainly do tires but are able to do light mechanic work like brakes, alternators, batteries, starters, etc, etc. I know some customers may request to take it to another shop but I also feel that we are an option that gets over looked & the tow companies may make a little more buy driving on by. 
      My Question is does anyone have a program that they are working with a tow company to bring cars to the shop when a customer does not have a preference. We have a loyalty program that I thought for every dollar the customer we will give the tow company the same value in points. Do we offer to pay the tow bill upon del so they don't have to mess with? How do we know if the tow driver is bringing to us on his own or the customer requested? Open to ideas & maybe it is what it is.
      Thanks
       
    • By CAR_AutoReports
      The best advertising comes in the form of referrals, which are usually free but don’t happen overnight.
      Advertising is perhaps the most confusing part of owning any business, not just an auto repair business. Advertising is, to take your marketing materials and broadcast them in mediums where you anticipate your target audience. The internet has drastically changed advertising as most understand it. We used to think of advertising as the “yellow pages” and newspapers. However today, the yellow pages comes in many different forms these days. All of which promise you the world and few of which will deliver.
      We recommend taking a broad approach to advertising to test what will draw in the most amount of new business to you. When thinking about how to advertise for your business, below are some suggestions to consider. First, establish a yearly/monthly budget, then to execute a plan. The most important part of your plan is to follow through on asking your new customers how they found you, that way you know what advertising is working.
      Our advertising model assumes you have a few things in place, as we also discussed in Part 2: website with contact module, Google Business Page, and a Facebook Business Page.
      We are firm believers that Google’s vast grasp on search is what makes it the king of advertising for now. Most people start their searches on Google, and if you’re not on Google maps and your website hasn’t been crawled by Google… you may not exist. We can argue this until the cows come home, but the truth is they hold a grasp on nearly 80% of all search in the US. Picture 10 people searching for “auto repair in my town”, nearly 8 of them are using Google. It’s much easier and fruitful to advertise to 8 out of 10 than 2 out of 10.
      We are going to assume you have a $250 budget, the starter plan would be something like this:
      Google Business Page – Free Facebook Business Page - Free Adwords Campaign through your Google Business Administration Page – Budget Dependent - $100 per month recommended Local Paper Advertising – Prices Vary – Assuming $100 per month This leaves you with $50 left over. Personally, we recommend a service called Yext, however we are unsure of their price these days as they have gone into a "Demo mode". This means  they likely introduce you to the price after you’ve demo’d their product. For a one location auto repair business, we believe their estimated price may be over $600 a year, which kind of busts the budget a bit. But once you see how much time their platform can save you… you may reconsider.
      Yext does a few great things that stand out:
      They broadcast your correct business information to well over 100 directory systems, including Google and Facebook. They also allow you to make business updates from their platform and broadcast it to all the directories in the network. They manage your inbound reviews from your customers on all those platforms and immediately inform you when you receive them. They allow you to broadcast messages of specials you may want to promote. They link your business website from 100 different directories, instantly giving your business credibility online. The most underrated thing they do… is save you time from trying to log into 100 different directories and fix errors, omissions, and broadcast them all at the push of a button. Can you imagine the time it takes to create 100 different accounts and to regularly check and manage them? We did, so we tested Yext at our founder’s facility and have been a subscriber for well over 5 years now. This article originally published in CAR's News Section

      View full article
    • By autobodyguys
      Hey Everyone,
      Curious what everyone is doing for marketing and advertising. What have you found to be the best return for your money and where are you located?? Looking for some ideas for my auto body shop .
      I have tried radio, yelp and yellow pages (never again).
    • By weighit
      Recently moved to a new town, about 30,000 here and with the surounding towns about 100,000 folks. There are many radio stations I can listen to but have narrowed in on a conservitive one that is all talk radio. Many local businesses advertise in 30 second spots. I have had the pleasure of meeting some of these business owners and letthem know I heard their spot. I then ask how the radio is doing for their business? Everyone said they are or have seen a tremoundous increase in business and for the cost they are paying per month is a no brainer. The one fellow gets other local business owners that use his auto repair shop to to give in their own words how they have been treated and what a great service this shop provides to the community. The battery shop i was in yesterday said his business has increased 40% in the past 2 years after using the radio station. Are any of you advertising this way?
    • By carbtech72
      What have you found to be the more successfully ways of advertising. I've been using just word of mouth and craigslist and it's been working so far but I really need to increase my car count. Any thoughts?
  • AutoShopOwner Sponsors



×
×
  • Create New...