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This past Saturday, October 3, was the ASA of Pennsylvania’s Super Saturday Event. I had the chance to attend the key note breakfast meeting. Tony Molla, longtime industry veteran and Vice President of ASA (Automotive Service Association), gave the Key Note Speech. Tony projected an optimistic future, with big changes to come in the next decade. Here are a few highlights of his speech:

· The internal combustion engine will be the main power plant well into the future

· The average age of cars built today will still be on the roads 10 to 15 years from now, which means for the most part, there is a lot of potential work for the aftermarket

· The auto industry will continue to build and develop more Hybrids, electric cars, increase diesel engines and experiment with hydrogen cars. Although the internal combustion engine will dominate for the next few decades

· New technology and sophisticated electronics will increase and will be a main factor in new car models

· The need to understand the Y-Generation is important for our future success

· Training will become more important than ever, to keep pace with technology

· Customers will become more educated, which means we need to become better at understanding the needs of the consumer and learn how to market to them

· The aftermarket independent shops continue to dominate the auto service and repair landscape and is still the first choice by the motoring public

· Value and trust ranks higher in all consumer surveys over price

· Becoming involved with your local community will become a key part of your overall marketing strategy to attract the right kind of customer

· Becoming involved with Auto Part Company Programs, such NAPA Car Care and CARQUEST/Advance TECH NET should be considered. Partnering up with National Brands can be a viable way to remain competitive in the future

 

Tony Molla also may it a point to say that the auto aftermarket must put aside any differences it has and work together. He went on to say that we all need to get involved with the industry, attend trade shows and keep up to date with what’s going on in the auto industry.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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