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Rust continues to plague cars in Northern states - time to sell rust proofing again?

Joe Marconi
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D.Larson Newbie

D.Larson

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Good Morning Joe:) We have been offering rustproofing, with much success, for the past 8yrs www.CorrosionFree.com. The drip free gel will penetrate through the rusted surface to protect the metal underneath, and we do many vehicles from brand new. Does a great job on saving our client's vehicles!! Have a fun day!

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mspecperformance Mentor

mspecperformance

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Joe, maybe to help the sales process you should document all the rust cars you see with high quality pictures. This way you can put together a bit of a visual demo for your customers. A nice way would be to put together a web page illustrating the damage rust can do and what the service can really do for their vehicle. I'm sure you could put it together in a matter of an hour if you had the pictures. Also if you use tablets as a visual aid, your SA's could easily click over to your webpage and show the dangers of rust then the features and benefits of the service.

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Tires Too Collaborator

Tires Too

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I will second Diane's comments. We have been using Corrosion Free for a year now. It's been a great product and a new revenue stream. Once we started using Auto Vitals for our electronic inspections, our customers began seeing pictures of the underside of their cars and asking us what could be done to help prevent the rust. It's a very easy sell once the customer has seen the extent of the rust under the car.

 

Frogfinder, yes more frequent under car washing also helps to slow down the rusting process. In NH in the middle of the winter, when it's 0 degrees, washing the vehicle is not ideal.

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  • Have you checked out Joe's Latest Blog?

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      As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
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