By Bob Cooper
At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge. They’ll tell you they can’t afford the recommended services, they’ll tell you they can get the same service done down the street for less, or they’ll just need you to knock a few bucks off the price. This is when you typically tell yourself that y
By Bob Cooper
We all know that there are many things you can do when it comes to customer retention. Follow-up calls, sending out service reminder notices, ongoing advertising campaigns that keep your name at the top of the customer’s mind, and scheduling the next visit at the time of car delivery are just a few. Yet there are some timeless rules that are often forgotten. During these competitive times I feel I can best help you by reminding you of the 6 most important rules when it comes t
Does your shop run on the Scott Systems MaxxTraxx Shop Management System?
Their latest release, available now, includes two new myCARFAX Shop Tools. Participating shops can now signup customers for myCARFAX in one-click!
myCARFAX is new no-cost customer retention tool that helps keep your customers coming back for their future preventative maintenance services. Consumers who use myCARFAX get their vehicles serviced 20% more frequently than non-users - getting you more service business!
Does your shop run on Janco's Stocktrac Shop Management System?
Their latest release, available now, includes a new myCARFAX Shop Tool. Participating shops can now signup customers for myCARFAX in one-click!
myCARFAX is the new no-cost customer retention tool that helps keep your customers coming back for their future preventative maintenance services. Consumers who use myCARFAX get their vehicles serviced 20% more frequently than non-users - getting you more service business! myCARFAX
Does your shop run on the YES! Pace Software Shop Management System?
Their latest release, available now, includes new myCARFAX Shop Tools. Participating shops can now signup customers for myCARFAX in one-click!
myCARFAX is the new no-cost customer retention tool that helps keep your customers coming back for their future preventative maintenance services. Consumers who use myCARFAX get their vehicles serviced 20% more frequently than non-users - getting you more service business! myCAR
Does your shop run on the Bay-masteR Shop Management System?
Their latest release, available now, includes two new myCARFAX Shop Tools. Participating shops can now signup customers for myCARFAX in one-click!
myCARFAX is the new no-cost customer retention tool that helps keep your customers coming back for their future preventative maintenance services. Consumers who use myCARFAX get their vehicles serviced 20% more frequently than non-users - getting you more service business! myCARFAX
By Bob Cooper of Elite
As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a list of important tools you can provide to your advisors that will help them maximize sales, customer satisfaction and your shop’s profits.
1. Clearly defined sales goals and car count goals that are broken down into daily goals. Not only will having such goals in place help your advisors stay focused, but they will encourage your advisors to furt
By Bob Cooper of Elite
In the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire and keep superstar employees at your shop, you need to have pay programs in place that ensure they stay motivated and happy to be a part of your team. With that said, here are 8 pay program tips that will help you employ top flight technicians who will contribute to your success for years to come.
1. Without a
By Bob Cooper
When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too much money”, or “I’d like to think it over.” There are a number of reasons why, but the single most common reason is that the advisors don’t know how to handle the objections. Here are what I have discovered to be the best-kept secrets when it comes to dealing with sales objections.
1. Accept the fact that the single greatest cause of sales objections is a poor
#1. Under promise and over deliver. If you apply this principle to your business, you can often exceed the customer's expectations. As an example, when your competitors are asked how long it will take to do a minor service, they will typically tell the customer something like, “It'll take an hour." Unfortunately, they have now set an expectation in the customer's mind. What they should have done was ask the customer how soon they need the vehicle. If the customer were to then respond by saying,
In February 2016, the 2016 Automotive Aftermarket Suppliers Association published their
annual Automotive Aftermarket Status Report.
The report revealed a number of interesting facts and opportunities for auto repair shop owners.
First of all, the amount of unperformed maintenance has reached $69 Billion dollars.
This is a staggering number!
I suspect much of that is for unsold scheduled maintenance.
To find out what this mean to you, please click here for the rest of the
Does your shop run on the TABS AutoFluent Shop Management System?
Their latest release, available now, includes two new myCARFAX Shop Tools. Participating shops can now signup customers for myCARFAX in one-click - simply click the myCARFAX Signup button to the right of the email field in the Invoicing Screen. When your customer is signed up, the button will turn green to let you know.
Have you taken advantage of the myCARFAX Service History Check feature in the Vehicle screen? Now, we'r
Hi everyone,
Just a quick note about the Fleet Work Program.
The first 7 slots filled up quickly, so I opened up another 7 slots. There are only 2 of those slots available. I do not know when (or if) I will open up more.
In case you're on the fence about what fleet work can do for you, I want to clear up 3 common misperceptions:
Misperception #1: "There's no profit in fleet work because you're competing on price." Fleet owners understand the big picture and make their decision b
Hi everyone,
Have you been thinking that adding fleet work would be a good addition to your business?
Fleet work increases your numbers, and smooths out your cash flow. It keeps your techs busy with a steady flow of profitable work.
Until now, our exclusive fleet work sales & management program has only been available to our existing clients.
We are now accepting a limited number of shop owners who would like to add fleet work to their business.
This program is designed t
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