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Sales, Marketing, Recruiting and Shop Management Tips for Shop Owners

Entries in this blog

 

The Key to Bringing More First-Time Callers Into Your Shop

Elite Certified Sales & Leadership Trainer Jen Monclus shares a UCLA study that reveals an important key to bringing more first-time callers into your shop:  For addtional help generating higher sales and happier customers, learn more about Elite's industry acclaimed Masters Service Advisor Training Program. 
 

Building Morale in Your Shop

Elite Business Development Coach and superstar shop owner Darrin Barney shares an easy-to-apply tip that will help you show your employees how much you care about them, and build morale in your shop: Darrin Barney is an industry leading shop owner, and also one of the industry's top marketing experts who heads up Elite's Rapid Results Car Counts Package. Visit our Rapid Results page to learn how you can work one-on-one to generate immediate traffic, improve your phone conversions

Elite Worldwide Inc.

Elite Worldwide Inc.

 

How Shop Owners Can Ensure They Follow Through With Important Behavior

Superstar shop owner and Elite Business Development Coach Darrin Barney shares an easy-to-apply tip that will help shop owners ensure that they're following through with the behaviors that are critical to their success: To learn more about how you can team up with a superstar shop owner like Darrin to reach your shop's goals, visit the Elite Coaching Program web page. 

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Using Tire Analogies to Handle Sales Objections

Elite's Bob Cooper and Doris Barnes share how your service advisors can use tire analogies to handle even the most difficult sales objections:   For additional help increasing your shop's sales, customer satisfaction and customer retention, learn more about our industry acclaimed our Masters Service Advisor Training at https://www.eliteworldwide.com/automotive-service-advisor-training.html 

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Handling a Common Auto Repair Sales Objection

Do your customers ever tell your advisors that they're unable to being their vehicle in today? Top sales trainer Jen Monclus explains how to handle this common sales objection. For additional help generating higher sales and happier customers, learn more about Elite's industry acclaimed Masters Service Advisor Training Program: https://www.eliteworldwide.com/automotive-service-advisor-training.html

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Employee Management Advice Every Shop Owner Needs to Follow

Superstar shop owner and Elite Business Development Coach Jim Butitta shares a critical employee management tip that will help shop owners build the culture needed to attract the top techs and service advisors:  Visit the Elite website to learn how you can team up with a superstar shop owner like Jim to reach your shop's goals: https://www.eliteworldwide.com/one-on-one-coaching.html

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Your Shop's Payroll as a Percentage of Sales

Elite Business Development Coach and past superstar shop owner Kevin Vaught shares where both your overall payroll, and your service advisor payroll should land as a percentage of your shop's sales:    For additional help building a more successful auto repair business, learn how you can team up with a top shop owner like Kevin to reach your shop's goals. 

Elite Worldwide Inc.

Elite Worldwide Inc.

Bring In More New Customers While Making a Positive Impact

Bring In More New Customers While Making a Positive Impact

Superstar shop owner and grassroots marketing guru Servando Orozco shares a tip that will bring new customers into your shop, humanize your business and have a positive impact on your customers and community:   For additional help building a more successful shop while elevating our amazing industry, visit the Elite website at www.EliteWorldwide.com.
The Rule for Disclosing Vehicle Inspection Results - Interview with a Top Shop Owner

The Rule for Disclosing Vehicle Inspection Results - Interview with a Top Shop Owner

Retired superstar shop owner Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs and services to their customers.   If you're interested in teaming up with a top shop owner like Kevin Vaught, who has been in your shoes and overcome the challenges your shop is facing, learn more about the Elite Coaching Program. 
 

A Critical Tip for Overcoming Sales Objections

Superstar sales trainer Jen Monclus reveals 5 steps that your service advisors need to follow to overcome even the most challenging sales objections shared by your auto repair customers:     For additional help generating happier customers and higher sales, learn more about Elite's industry acclaimed Masters Service Advisor Training Course.

Elite Worldwide Inc.

Elite Worldwide Inc.

 

A Tip on Hiring the Superstars - Employees in Ads

One of the most common questions our Elite coaches are asked is, “How do I find the superstar technicians and service advisors?” Interestingly, what most shop owners will do is wait until they need a tech or advisor before they start their search. Unfortunately, when they use this technique they inevitably end up hiring the best of whoever happens to be available at the time, rather than the best of the best. So if you are looking to hire the stars, my first recommendation is that you always nee

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Turning Techs Into Advisors - Guidelines for Success

By Bob Cooper of Elite If there is one thing our industry has done since the very beginning, it’s put technicians into the role of service advisors. The rationale is that they have a good understanding of automobiles, which will enable them to be competent advisors. Unfortunately, that’s the furthest from the truth. Although an in-depth understanding of automobiles can be an asset, there are a number of other things you should consider before offering a service advisor position to one of yo

Elite Worldwide Inc.

Elite Worldwide Inc.

 

The Million Dollar Phone Calls

By Bob Cooper From the time your advisors first pick up the phone, all the way through your service recommendations, there is one thing that is happening over and over again: The sales process. Putting first things first, every new customer needs to be sold on your shop. They then need to be sold that they made the right decision in calling your shop, have confidence that whatever problems they may have will be solved, believe that your advisor is someone that has their best interest at hea

Elite Worldwide Inc.

Elite Worldwide Inc.

 

The Truth About Stealing Employees

There is an expression that has been around our industry for decades that says if you run a good, ethical business, the one thing you should never do is “steal” employees. If you agree with that philosophy, this is one article you may want to read. First of all, in order for any of us to steal employees, by definition those employees would need to belong to someone else. Slavery was abolished in America in 1865. None of us “own” other people, and I am sure if you asked any of the employees wh

Elite Worldwide Inc.

Elite Worldwide Inc.

 

The Problem with Helping your Techs Diagnose Vehicles

When your techs come to you to tell you they’re stumped, and you give them a recommendation, you’ll lose regardless of the outcome. If you solve the problem, you’ve sent a message to the tech that you’re more knowledgeable than they are, which is not going to build their confidence. But then it gets worse; you’ve also taught them to come to you when they're up against a wall. This is a lose-lose situation, in that if your recommendation doesn’t solve the problem, the tech will come back to you l

Elite Worldwide Inc.

Elite Worldwide Inc.

 

A Shop Owner's Guide to Employee Training

1. Invest in your most valuable asset: The people who work with you. You will need to embrace the fact that every one of your employees undergoes constant training, regardless of whether or not you provide it. Every time a technician diagnoses a vehicle or performs a repair, there is some form of learning taking place. The same is true with your advisors, as they are constantly learning through their exchanges with your customers. Ironically, while many shop owners believe they are saving

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Why Shop Owners Struggle With Firing Employees

If you are in business long enough the time will come when you’ll need to let someone go, so my goal with this article is to help you through the process. The most common reason shop owners are reluctant to fire someone is they feel the employee is either irreplaceable, or it will take a long time to find the right replacement. First of all, everyone is replaceable, and as I have often said to clients, the graveyards are filled with irreplaceable people. With regards to the concern that it

Elite Worldwide Inc.

Elite Worldwide Inc.

 

​​​​​​​Should Your Shop Be Open on Saturdays?

By Bob Cooper There is no easy answer to this question, but here at Elite we can give you some points that you need to consider. We realize that you are paying rent, insurance, etc. on a 24 hours a day, 365 days a year basis, so many will argue that you should be open on Saturdays since you’re already incurring many of the fixed expenses. Some will also argue that if you are closed on Saturdays, then stranded customers, or those who can’t make it in during the week, will wind up at your co

Elite Worldwide Inc.

Elite Worldwide Inc.

 

A Shop Owner's Checklist for Creating Team Spirit

By Bob Cooper Regardless of whether you have one or twenty employees, your productivity and profits will both go up if all your employees work together as a team. If you feel that’s not the case in your shop, or if you would like to ensure that you are covering all the bases, I hope that this checklist can help.      Hire the right people  At Elite we look for people that have the right attitude, the right aptitude and the right ethics. I am sure you will agree that in order to cult

Elite Worldwide Inc.

Elite Worldwide Inc.

 

The Once-A-Year Shop Meeting That Can Change Your Business

By Bob Cooper If you what to sell more service, drive up employee morale and productivity, and see higher profits, then this is one article you may want to read. I realize that I just made a pretty substantial claim, but I sense that by the time you finish this article, you will agree...  Rudi Rudloff, who is now an Elite Coach, approached me a number of years ago when he was one of our coaching clients here in San Diego. He said that since his shop was only open Monday through Friday,

Elite Worldwide Inc.

Elite Worldwide Inc.

 

The Silent Killer of Auto Repair Shops

By Bob Cooper Over the years I have had the pleasure of watching hundreds of shop owners go to the top, and truly become industry leaders. I have also seen thousands of shop owners that struggle from day to day until they finally either try to find someone that is willing to take over their business at any price, or they simply close their doors and walk away. There are many reasons why shops fail, including lack of business skills and the unwillingness to reach out for help before it’s too

Elite Worldwide Inc.

Elite Worldwide Inc.



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