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Sales, Marketing, Recruiting and Shop Management Tips for Shop Owners

Entries in this blog

 

A Top Shop Owner’s Tip on Finding Service Advisors

Superstar shop owner and Elite Business Development Coach James Stephenson shares a tip on finding & hiring service advisors that has worked wonders for his award winning auto repair business.   For additional help building a more successful auto repair business, learn more about Elite’s new affordable and convenient online peer groups for shop owners: Top Shop 360

Elite Worldwide Inc.

Elite Worldwide Inc.

 

How to Handle "I Can Buy the Part for Less Online"

Superstar shop owner and Elite Business Development Coach Ron Haugen shares how your service advisors should handle the age old sales objection "I can buy the part online for less" For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Ron through Elite Top Shop 360: Top Shop 360
 

How to Humanize Your Auto Repair Business

Superstar shop owner and Elite Business Development Coach Matt Lachowitzer shares how you can humanize your auto repair business in a way that will have a positive impact on both customer retention and employee morale.   For additional help building a more successful auto repair business, learn how you can work 1-on-1 with an industry leading shop owner like Matt through Elite's Top Shop 360 program. 
 

Tip from a Top Shop Owner on Hiring Techs

In this quick video superstar shop owner and Elite Business Development Coach James Stephenson shares a tip on hiring great techs that has worked wonders for his award winning shop.   For additional help hiring the right techs, learn how you can join an online shop owner peer group led by an industry leading shop owner like James through Elite's all-new service: Elite Synergy Groups
 

An Untapped Profit Center for Shop Owners

In this quick video tip superstar shop owner and Elite Business Development Coach Ron Haugen reveals a profit center that very few shop owners are taking advantage of.   For additional help building a more successful shop, learn how you can work 1-on-1 with a top shop owner like Ron through Elite Top Shop 360.
 

Creating a Magic Moment for Your Auto Repair Customers

Industry leading shop owner and Elite Business Development Coach Matt Lachowitzer shares how you can involve the whole family in the auto repair experience, and create a truly magic moment for your shop's customers.   For additional help building a more successful shop, learn how you can team up with a top shop owner like Matt through Elite Top Shop 360: https://www.eliteworldwide.com/one-on-one-coaching.html#
 

The Key to Bringing More First-Time Callers Into Your Shop

Elite Certified Sales & Leadership Trainer Jen Monclus shares a UCLA study that reveals an important key to bringing more first-time callers into your shop:  For addtional help generating higher sales and happier customers, learn more about Elite's industry acclaimed Masters Service Advisor Training Program. 
 

Building Morale in Your Shop

Elite Business Development Coach and superstar shop owner Darrin Barney shares an easy-to-apply tip that will help you show your employees how much you care about them, and build morale in your shop: Darrin Barney is an industry leading shop owner, and also one of the industry's top marketing experts who heads up Elite's Rapid Results Car Counts Package. Visit our Rapid Results page to learn how you can work one-on-one to generate immediate traffic, improve your phone conversions

Elite Worldwide Inc.

Elite Worldwide Inc.

 

How Shop Owners Can Ensure They Follow Through With Important Behavior

Superstar shop owner and Elite Business Development Coach Darrin Barney shares an easy-to-apply tip that will help shop owners ensure that they're following through with the behaviors that are critical to their success: To learn more about how you can team up with a superstar shop owner like Darrin to reach your shop's goals, visit the Elite Coaching Program web page. 

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Using Tire Analogies to Handle Sales Objections

Elite's Bob Cooper and Doris Barnes share how your service advisors can use tire analogies to handle even the most difficult sales objections:   For additional help increasing your shop's sales, customer satisfaction and customer retention, learn more about our industry acclaimed our Masters Service Advisor Training at https://www.eliteworldwide.com/automotive-service-advisor-training.html 

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Handling a Common Auto Repair Sales Objection

Do your customers ever tell your advisors that they're unable to being their vehicle in today? Top sales trainer Jen Monclus explains how to handle this common sales objection. For additional help generating higher sales and happier customers, learn more about Elite's industry acclaimed Masters Service Advisor Training Program: https://www.eliteworldwide.com/automotive-service-advisor-training.html

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Employee Management Advice Every Shop Owner Needs to Follow

Superstar shop owner and Elite Business Development Coach Jim Butitta shares a critical employee management tip that will help shop owners build the culture needed to attract the top techs and service advisors:  Visit the Elite website to learn how you can team up with a superstar shop owner like Jim to reach your shop's goals: https://www.eliteworldwide.com/one-on-one-coaching.html

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Your Shop's Payroll as a Percentage of Sales

Elite Business Development Coach and past superstar shop owner Kevin Vaught shares where both your overall payroll, and your service advisor payroll should land as a percentage of your shop's sales:    For additional help building a more successful auto repair business, learn how you can team up with a top shop owner like Kevin to reach your shop's goals. 

Elite Worldwide Inc.

Elite Worldwide Inc.

Bring In More New Customers While Making a Positive Impact

Bring In More New Customers While Making a Positive Impact

Superstar shop owner and grassroots marketing guru Servando Orozco shares a tip that will bring new customers into your shop, humanize your business and have a positive impact on your customers and community:   For additional help building a more successful shop while elevating our amazing industry, visit the Elite website at www.EliteWorldwide.com.
The Rule for Disclosing Vehicle Inspection Results - Interview with a Top Shop Owner

The Rule for Disclosing Vehicle Inspection Results - Interview with a Top Shop Owner

Retired superstar shop owner Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs and services to their customers.   If you're interested in teaming up with a top shop owner like Kevin Vaught, who has been in your shoes and overcome the challenges your shop is facing, learn more about the Elite Coaching Program. 
 

A Critical Tip for Overcoming Sales Objections

Superstar sales trainer Jen Monclus reveals 5 steps that your service advisors need to follow to overcome even the most challenging sales objections shared by your auto repair customers:     For additional help generating happier customers and higher sales, learn more about Elite's industry acclaimed Masters Service Advisor Training Course.

Elite Worldwide Inc.

Elite Worldwide Inc.

 

A Tip on Hiring the Superstars - Employees in Ads

One of the most common questions our Elite coaches are asked is, “How do I find the superstar technicians and service advisors?” Interestingly, what most shop owners will do is wait until they need a tech or advisor before they start their search. Unfortunately, when they use this technique they inevitably end up hiring the best of whoever happens to be available at the time, rather than the best of the best. So if you are looking to hire the stars, my first recommendation is that you always nee

Elite Worldwide Inc.

Elite Worldwide Inc.

 

Turning Techs Into Advisors - Guidelines for Success

By Bob Cooper of Elite If there is one thing our industry has done since the very beginning, it’s put technicians into the role of service advisors. The rationale is that they have a good understanding of automobiles, which will enable them to be competent advisors. Unfortunately, that’s the furthest from the truth. Although an in-depth understanding of automobiles can be an asset, there are a number of other things you should consider before offering a service advisor position to one of yo

Elite Worldwide Inc.

Elite Worldwide Inc.

 

The Million Dollar Phone Calls

By Bob Cooper From the time your advisors first pick up the phone, all the way through your service recommendations, there is one thing that is happening over and over again: The sales process. Putting first things first, every new customer needs to be sold on your shop. They then need to be sold that they made the right decision in calling your shop, have confidence that whatever problems they may have will be solved, believe that your advisor is someone that has their best interest at hea

Elite Worldwide Inc.

Elite Worldwide Inc.

 

The Truth About Stealing Employees

There is an expression that has been around our industry for decades that says if you run a good, ethical business, the one thing you should never do is “steal” employees. If you agree with that philosophy, this is one article you may want to read. First of all, in order for any of us to steal employees, by definition those employees would need to belong to someone else. Slavery was abolished in America in 1865. None of us “own” other people, and I am sure if you asked any of the employees wh

Elite Worldwide Inc.

Elite Worldwide Inc.



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