Technology is affecting every single area of the auto repair industry. It's impacting what tools and skills your techs need. The use of the internet by any customer with a smart phone in their pocket is also presenting challenges in the tools and skills your service advisors need. Shop owners who want to take advantage of this huge opportunity, are going to want to read this: Click here.
Hi everyone, I wanted to write you a quick note to let you know Pat, my business partner and one of the coaches and sales trainers for my company... Just completed a video addressing a concern one of our clients had about a new competitor moving into his town. Even if this isn't a situation you're dealing with, the information in this short 6-minute video addresses... How to position your business, as an auto repair shop, that believes in "treating the customer right". Here's the link to th
Many shop owners wonder if they have the "right employee" for the job, especially if their monthly numbers are not where they should be. There's a simple test to determine if that's the case. Click here to read about a conversation I had with a shop owner recently that helped put his mind, at ease.
Everyone has a number in mind that represents the next level, in their business. It could be that you're at $750,000 and you're looking to hit $1,000,000. Regardless of whether your sales goal is higher or lower than the million dollar benchmark... There's a formula for making that happen. In a new video I just uploaded, I talk about the most important number to focus on, in order to reach your goal - whatever it is. By focusing on this number, you can quickly eliminate the need to spend th
Hi Everyone! I know I haven't posted here recently. We've just been super busy. But today, I strapped myself, into my chair, to share some timely information you might find helpful. There are three subjects I want to talk about. The first thing is: There's a new overtime law that may impact your business, depending on how you have your employees' pay plans set up. Here's a video that was sponsored by The Automotive Service Association that talks about how this new law relates to the automot
In February 2016, the 2016 Automotive Aftermarket Suppliers Association published their
annual Automotive Aftermarket Status Report.
The report revealed a number of interesting facts and opportunities for auto repair shop owners.
First of all, the amount of unperformed maintenance has reached $69 Billion dollars.
This is a staggering number!
I suspect much of that is for unsold scheduled maintenance.
To find out what this mean to you, please click here for the rest of the
Just a quick note about the Fleet Work Program.
The first 7 slots filled up quickly, so I opened up another 7 slots. There are only 2 of those slots available. I do not know when (or if) I will open up more.
In case you're on the fence about what fleet work can do for you, I want to clear up 3 common misperceptions:
Misperception #1: "There's no profit in fleet work because you're competing on price." Fleet owners understand the big picture and make their decision b
Have you been thinking that adding fleet work would be a good addition to your business?
Fleet work increases your numbers, and smooths out your cash flow. It keeps your techs busy with a steady flow of profitable work.
Until now, our exclusive fleet work sales & management program has only been available to our existing clients.
We are now accepting a limited number of shop owners who would like to add fleet work to their business.
This program is designed t
There's a brand new article in the October 2015 Ratchet & Wrench magazine
that suggests price shoppers are bottom-feeders - and should be fired.
Click this link to see why looking at the situation, from a different viewpoint,
may be beneficial to you and your business.
Two of the most common questions I see shop owners asking are centered around
1) How to hire techs and service advisors and
2) What's the best form of marketing for new customers.
The better question should be:
What's the easiest way to attract these people?
The simplest answer is by becoming a magnet by way of your core philosophy.
In order to thrive (not just survive), the auto repair business model must be based
on a core philosophy of "win-win-win".
What that mea
Something happened recently that really pushed my buttons.
Weeks later, I'm still angry about it.
Not for me.
But for all the shop owners, like you, who are trying to build a profitable
auto repair business, in today's economy.
What gives them the right to decide what you should or shouldn't be told?
Here's what happened.
I was scheduled to speak at a business conference for auto repair shop owners.
This had been on my calendar for months.
What I'm about to tell you will either excite you - or offend you.
At first glance, you may think I'm going to talk about a subject that has been
hashed and re-hashed.
And there couldn't possibly be anything left to say about it.
So, you may be tempted to hit your back button and go on about your day.
However, if you're like most shop owners I speak with...
This is a problem they've been struggling with - for years...
And it's still not "handled".
It's ready now...
Episode 2 of our new series called, "The Secrets of Building a Profitable Auto Repair Business That Runs On Autopilot!".
Are you losing customers to the dealerships?
Now that the economy is improving in some areas, more people are buying new cars.
That's having an impact on the independent auto repair shops because...
Most dealerships have put together aggressive service and maintenance programs for their new car buyers.
For example, the
I wanted to share a video that is the first of many I plan to record,
in order to answer some of the most common questions I get.
The idea to produce these videos came to me, as a result of an
article I wrote a few months ago called:
"How To Build An Auto Repair Shop That Runs On Autopilot."
If you're like many of the shop owners that have contacted me,
the idea of having a business that is profitable and runs smoothly
with - or without you... Is at the top of their pr
How To Build An Auto Repair Business That Runs On Autopilot
Most shop owners I talk with want a business that runs on autopilot.
What exactly does that mean? Well, let's start with the true definition.
The dictionary defines "autopilot" as a:
"device for controlling an aircraft or other vehicle without constant human intervention."
I've never peeked into the cockpit of the plane... continue reading >>>
Selling service and tires is a lot different than it was just a few years ago.
Even the most seasoned service advisors are battling to adapt their sales methods
to this change in customer behavior....
Because today's internet-driven, "more educated" customer is demanding a more
straightforward, transparent approach.
This Free Breakthrough Video Series will help you sell more service and tires.
Sign up here to get immediate access:
Free Training Videos
No strings. No fluff.
Does any of this look familiar to you when you think about your service advisors (and your business)?
They're struggling to make their numbers.
They have a growing stack of unsold estimates.
Courtesy inspections aren't being offered.
Or the work isn't getting sold.
The appointment calendar isn't packed.
There are empty bays with techs standing around.
Car count is down. And so is the ARO.
Don't feel bad if these are some of the challenges you're dealing with, because yo