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Posted

Great article. and, in some cases... it does turn out to be "Well, I can't afford "not" to do it, then sometimes... it still doesn't work. Just depends on the way the customer is looking at the problem and/or their budget.

Posted

I do not like pressure selling. Do they need the tbelt. Absolutely I fell you just do the best you can to help them understand the need for it and the cost involved if it does break. If they do not have the 4 they dont have the $. Scare tactics and pressure are things I refuse to do. I have no issues sleeping at night and looking ppl in the eyes knowing I did what I felt was right.

Posted (edited)

I Can't Afford it Today

 

Recently, at one of our service advisor's meeting, I questioned why a customer declined doing the timing belt. This customer was informed at her last visit that the timing belt was overdue and she also received a post card reminder from us. The customer's response when the advisor mentioned the timing belt? "I know, I know, but it's the start of the school year and I just can't afford it today". It was a busy day, and the advisor simply informed her that we will set up a reminder for the next visit. Good customer service? Of course not!

 

Joe with all due respect I disagree. Your adviser did there job and gave the customer the necessary information and let them make the decision.

 

This customer is already overdue for the timing belt and if it breaks and does internal damage, who will she be looking at and blaming? You bet; US!

 

I don't think so. And if they did then for one you have the reminders as proof of such. Second a customer with an attitude such as this is not a customer... They are a consumer... They consume your time, efforts and just make stress. Weed them out!

 

I constantly reminder my service advisors that we are not peddlers at a county fair trying to sell our products and need to convince people that our product is in their best interest. We are selling services and products that the customer absolutely needs in order to maintain a safe and reliable vehicle. And equally important, what we recommend will save the customer money down the road by decreasing the odds of a costly mechanical breakdown.

 

And if they did this and the customer choose not to have it done then I don't feel you should pressure your advisers to push your customers to the point they may walk out the door.

 

When a customer states to you that they can't afford what you are recommending, it may be true from their perspective. But do they really know what the cost of the repair will be if they choose no? Does the customer know that if the timing belt breaks, without warning, it may do internal damage which will lead to a repair that may be 4 to 5 times higher than replacing the T belt?

 

Then make sure they know and let them decide.

 

When communicating with customers, ask the right questions; Is this a car you plan on keeping? Do you use this car to commute to work each day? Is this also a family car you use on weekends? If you get a series of, yes, yes, yes, you are making the customer understand that what you are suggesting is in their best interest. Lastly, let the customer understand the down side of not performing the service or repair today. If you have done your job correctly, the customer will be saying, "Well, I really can't afford Not to do it".

 

Agreed a good way to present it and make your point.

 

 

 

Have a good day

 

Spence

Edited by Spence
Posted

Wow Spence, great way to reply to post. I appreciate the detailed feeback!

 

Thanks for the reply Joe. I was hoping it would be taken ok. smile.gif

  • 3 months later...
Posted

 

 

When communicating with customers, ask the right questions; Is this a car you plan on keeping?

 

 

I've learned to steer clear of this question. I am not sure how it is in other markets however in New York City, it seems that many of my customers are always looking to either save money and get into something newer, bigger, better. Although most of these customers who claim they are "getting rid of the car in 6 months" very few do however they will be adamant on not spending money due to the fact that they are "selling the car" or "trading it in". Its kind of annoying to hear this because it really derails any type of recommendation selling of services the car actually needs. Even explaining repair costs vs car payments doesn't really help. Unfortunately most of these customers are people that will not care about leaving the car a lemon for the next buyer.

 

I know the response will be "these are not qualified customers for your business" however most of these people are either customers who have spent some money with me (over $1000) or over time spend a nice amount of money ($2000+) but they will always give you the same stupid story. There is also a balancing act of not pushing too much Recommended service on them to give them more of a reason to actually buy a New car.

Posted

Sometimes by asking a series of questions, you can make the person understand that you are only looking out for their best interest. For example, the other day we had a customer with an original battery come in for a State Inspection and a LOF. The tech noticed that the car turned over sluggish and tested the battery once in the bay. When the advisor informed the customer of the needed battery, the customer said, "Let me hold off, I need to get over the Christmas bills". The advisor then said, "Isn't this your daughter's car who is home from college"? The customer responded by saying, "Yes, and shes going back upstate to college in a few weeks, maybe we should that battery while she is home".

 

This is not a hard sell, it's just speaking to somone the way you would speak to a family member. Connecting with the customer on an emotional level is key.

 

 

Awesome advice, I try my best to do this with my customers. Going back to the "I can't do it right now" customers, I just finished a series of e-mail in which we replaced a customers water pump where as the warranty covered most of the costs. The T-stat was stuck open and I recommended to replace that as well. When I informed the customer the warranty company would not be covering this part, his reply was of course, "I can't do it right now". This is after I explained to him the dangers of over cooling etc. Customer also said "I am not keeping this car passed the summer." Everyone has different priorities and for some people its drastically different.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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