Icahn Automotive Group LLC today announced the launch of Pep Boys Fleet, a program that puts a renewed focus on automotive service designed to better meet the needs of today’s growing fleets. With a new tagline, “Driving your business forward,” Pep Boys Fleet will continue to serve as a preferred partner to large, national fleet management companies and with this move is now better-positioned to meet the needs of the many small fleets emerging from the explosive growth of transportation network companies and last mile delivery services.
Pep Boys Fleet has the experience to handle any size fleet, providing inspections and warranty-backed repairs, both routine and complex, according to Icahn Automotive. Pep Boys Fleet service, including preventative maintenance such as tires, brakes, batteries and suspension, is done through the Pep Boys national network, which consists of more than 9,000 service bays in more than 1,000 company-owned locations. Pep Boys Mobile Crew, which launched in 2018 with state-of-art trailers, will now expand to include smaller-format fleet vans that are fully equipped with all the necessary supplies and staffed by trained technicians to complete common fleet maintenance and repair needs on-location.
“No matter the size of the fleet, our goal is always to decrease the vehicle’s downtime, ultimately providing a more convenient, flexible and personalized way of addressing repairs and vehicle maintenance,” said Brian Kaner, president of service, Icahn Automotive. “Pep Boys Fleet is the only service provider to be backed by a national network and offer mobile
maintenance and repairs, as well as provide dedicated fleet team support and solutions designed to both streamline the fleet manager’s role and help an owner focus on the running the business and not the fleet.”
Today 20% percent* of vehicles are sold to fleets, a number that’s expected to shift as high as 40% over the next 20 years as ride-sharing, ride-hailing and online retail continues to grow. As one of the largest, most trusted and widely known aftermarket automotive service providers, Pep Boys Fleet and the company’s trained and certified technicians can work on all makes and models. Changes have been made to the service format in Pep Boys locations to establish dedicated Pep Boys Fleet bays reserved exclusively to expedite fleet jobs, and locations are also being updated to include meeting rooms with amenities where fleet customers can conduct business while their vehicle is undergoing maintenance.
Pep Boys Fleet provides customers with national, regional, local and store-level support where customers receive a single point-of-contact that gets to know them and their business. The Pep Boys Fleet Team representative develops a customized service program and pricing plan and remains engaged to help manage a customer’s fleet business. Pep Boys Fleet also provides customers with a universal fleet services credit card that allows fleet managers to track and pay for vehicle repairs and preventive service and earn rewards. All fleet customers can also take advantage of a specialized online invoicing and payment system and a 24/7 towing program to any Pep Boys location.
Pep Boys Fleet is an official tire, brake and preventative maintenance supplier of Amazon’s Delivery Service Partners (DSP), which provides negotiated pricing for Amazon DSP maintenance, along with a pro rewards program, and fleet credit which owners can use to cover unforeseen expenses. Later this year, Pep Boys plans to launch a management technology solution to help small and mid-size businesses better manage their fleet maintenance.
The launch of Pep Boys Fleet is a continuation of Icahn Automotive’s investments in its service business and follows the announcement of a comprehensive program to recruit and train automotive service technicians to meet the demands of the industry, which are being driven largely by the fleet customer. In addition to launching new service formats such as Mobile Crew, the company continues expanding its footprint in key markets by acquiring both franchised and owned service centers and remodeling existing Pep Boys locations.
Interesting article on Search Engine Journal about the importance of business reviews. Your business listing is prompted up with more positive reviews which is especially important for local area search.
Google Local Search Study: Businesses on First Page Have an Avg. 4.4 Star Rating
Businesses ranking on the first page of Google local search results have an average review rating of 4.42 stars.
This information was revealed in a recent study from BrightLocal which examines Google reviews and how they relate to local rankings.
A high star rating was found to strongly correlate with better rankings in Google search.
Businesses ranking in the top 3 positions are more likely to have an average star rating of 4-5 stars (64% of businesses have 4-5 stars).
Out of those ranking in positions 7-10 59% of were found to have a 4-5 star rating.
Only 20% of businesses in positions 1-3 were found to have no Google reviews, compared to 26% of businesses in positions 7-10.
Those numbers stress the importance of having a favorable star rating when it comes to ranking well in Google local search.
Positive reviews send signals to Google that the business is trustworthy and provides a good experience for customers.
Therefore, Google will be more likely to direct people toward those businesses when searching for what they offer.
Other Key Findings from the Study
Only 5% of businesses have an average star rating below 3 stars
Photographers, alternative therapy businesses, and marketing services have the highest average star ratings
Senior living services, car dealerships, and hotels have the lowest average star ratings
Bars, restaurants, and hotels are the industries that are most likely to have Google Reviews
Accountants are the least likely industry to have reviews on Google
Results from this study are based on the analysis of 93,000 businesses’ Google reviews in 26 industries.
Another recent study from Moz further illustrates the growing importance of Google My Business signals in local search results.
Article: Real or Reality - Some of these reality TV automotive shows just don't cut it in the real reality of car repairBy Gonzo
Real or Reality TV Have ya noticed all the reality programs on TV these days? There’s a reality show for every subject you can think of... and probably a few you never would have thought of. From high society in the big city to the suburbs, and even some from way … way back in the woods. They can be quite entertaining, funny, and sometimes pretty strange. Now, I’m not much on which rich neighbor is doing what with which rich neighbor or who makes the best moonshine, but what I do know is a few things about the automotive repair world. I've been to check a few of those shows out. Although, from my side of the wrench, as a professional mechanic, I take a completely different view of them. In my opinion, some of these reality shows are far from 'real' reality, and I’ve certainly watched a few that I didn’t even make it past the first commercial break before I flipped the channel to something else. It’s not so much the cars; it’s how they go about restoring them that gets to me. They’ll start off with somebody flashing a wad of cash, and then they buy some old relic, tow it to their garage and present it to the crew. The crew will have this shocked look as to what was just dropped off or they’ll have their own ideas about how nuts their boss is for even thinking about taking on this relic as a project. That's about the time the boss gives them the lowdown on what his/her vision is of the latest acquisition. Which, usually consists of a full tear down and rebuild, but they only have a few weeks to do it all in. By the end of the show there's a gleaming fully restored work of art that (for the sake of reality TV) there is already a buyer or two ready to shell out some ridiculous amount of money for it. But the shows that really irk me are the ones that use the “all-nighter” approach to car repair. They’ll completely dismantle a car down to the last nut and bolt and in the length of one long commercial break they'll have all the mechanical, electrical, vacuum systems, interior, instrument panel, brakes, transmission, rear-end, engine, cooling system, heating systems, glass, and a full paint and body mod completed in less than 72 hours. (I can't find a lot of those parts in less than 72 hours) And, the best part, (or biggest guffaw on these shows) is during the final reveal. They drag the new or previous owner into a warehouse and surprise them with their refurbished car. Off to the side, just out of the primary camera view, is the entire crew that has spent the last three days with no sleep looking as fresh as a daisy. I'm in awe of the crew to say the least, not one of them is covered in grease, has half of their shirt untucked, no fresh cuts or scraps, not a single bandaid in view, and not one of them showing any effects from sleep deprivation. Simply amazing… gotta love it... must be some of that TV magic. I’ve done my share of all night marathon repairs before and quite frankly, by the time the sun comes up I’m not the most coherent guy with a lug wrench in his hand. Hey, they call it “Reality TV” but, as this arm chair quarterback sees it……. it doesn’t seem all that realistic to me. I’m sure the entire staff are some of the finest mechanics, bodyman, electrical gurus of the automotive world, but I highly doubt you can turn out a truly professionally restored vehicle in that short amount of time. There has to be a huge number of short cuts that are taken to meet the TV deadlines. On the other hand, there are a lot of great automotive reality programs on the television that go to great lengths to show how a modification is installed and go through the process of explaining those mods to the “nth” degree. Any show that portrays the reality of doing the job I do every day in a professional manner I'll sit down and watch it from beginning to end. You want to show me how you install some super cool new rear tail light lenses or wild looking front grill... awesome!!! Or, pulling an engine out of a classic and doing the necessary rebuild on it... super!!! Love that stuff. But, when you try to convince me that you're going to take some car that has been sitting for ten years in the back of some family garage totally neglected and raise it from the dead overnight... ya lost me. Come on, I do resto's all the time and the biggest hassle with any of them is and always been the parts availability. A job comes in the shop, y put it up on the lift and spin the drive shaft only to find out the differential or bearings are shot. It’s not like you're going to run down to the local parts store and pick up a set of bearings for a thirty year old low production car just like that. But, somehow, someway, some of these shows pull it off... (That's TV for ya.) Aside from all the mechanical woes, ya have to consider what the original reason was for the car to be parked for so long in the first place. Nine chances out of ten it's because something was worn out and the replacement part was hard to find, or really expensive to repair. Not every car in the back of the garage is there because someone was collecting it or saving it for a reality show to come by and restore it. In some ways it gives the novice car enthusiast the wrong impression of what it takes to restore a car. Lately I've been doing a lot more restoration projects than I've done in the past and I do believe it's a result of all these reality shows being aired. For that, I thank you. But, at the same time... shame on you! I can't live up to the overnight expectations that seem so possible on the big screen. Even though the customer doesn't mention they have been watching a reality show, you know... they're thinking … “This shouldn’t take that long. It didn't take that long for that guy on TV.” The idea that you're going to resurrect a dilapidated hunk of iron into a show stopper in a short span of time just ain't real reality. And, let's not forget the real big issue.... cost. Now there's some reality for ya! When the customer starts to see the costs, WOW!!! Then the reality of doing a restoration project starts to set in. Makes ya wonder if putting that old rust bucket back in the corner of the garage might be a far better idea than fixing it up. I'm certainly grateful for the few shows that have that “sit-down-with-the-customer” session explaining the cost of the restoration. It does add to the realism and makes it more believable. I’ve got a big “Thank You” to the guys and gals on these shows that portray the automotive world in its true form. It's a pleasure for me as a professional mechanic to see the artistry and talent of another professional on screen. Watching them dealing with a stuck bolt, rusty bodywork, or dodging the fumes from the soldering gun is all part of the real reality. But, I do have to give credit to all the other shows too, they are entertaining, and in some small way add to the resurgence in restorations projects across the country…. The only thing I ask is… keep it real.
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This is an exclusive invitation to all AutoShopOwner members!
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By Joe Marconi
I want to take this time at Thanksgiving to say thank you to all AutoShopOwner members. We have a lot to be thankful for and ASO would not be the great sucess if it were not for all the amazing members and the contributions you make to the forums.
From the very start of the ASO, the goal was to raise the level of the auto repair industry and to help each other through the day today operations of running a repair shop. We have done that a more! And there is more to come in the future!
From my family to yours, Happy Thanksgiving!