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"I'm a good customer"


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Those customers just make me laugh. They don't deserve anything, and I will let them know that. People like that believe they are owed something. We doesn't owe them sh*t!

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I had one tell me last week how he really wanted me to do his work and he really liked us but he was just a working man and we needed to do something about the price. The last shop did both front wheel hubs for $50 and if I'll do it I can have his business! He got offended when I laughed?

 

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I had one tell me last week how he really wanted me to do his work and he really liked us but he was just a working man and we needed to do something about the price. The last shop did both front wheel hubs for $50 and if I'll do it I can have his business! He got offended when I laughed?

 

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It's amazing isn't it! Yes, there are small home garages that can work for $25.00 an hour, but those technicians most of the time are not a complete shop. They have very little over-head. The way vehicles are turning into one giant computer will put those shops out of business soon. I would have laughed also!

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xrac is right, hang on to your wallet ! The best customers, even good customers do not tell you "I'm a good customer". I also like the guy ncautoshop had that informed him he was a "was just a working man and we needed to do something about the price". Really? Welcome to the club!

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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