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New Car Sales are up. Good or Bad News for Repair Shops?


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The recent plunge in fuel prices combined with a recovering economy has created an increase in new car sales. In the past I viewed this a positive sign, since these cars will eventually trickle down to the aftermarket shops. But with the intense strategy to keep new car customers in their service bays, I feel that new car dealers will actively go after the service and repair market. New car dealers know that future new car sales are made by keeping those customers as service and repair customers.

 

I am overreacting? Your thoughts?

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I think this year will be a good one for the aftermarket. New car dealers have definitely been doing a better job of keeping the service business over the last 5 to 8 years with "free" maintenance coverage, but new car sales have been rebounding from a low of 10.5 million vehicles in 2009 to about 16.5 million vehicles in 2014. As many of the "free" maintenance coverages expire, I don't see the dealerships having enough bays to service these older vehicles. We saw a significant hole in the age of vehicles coming into our shop as a result (I believe) of the Cash for Clunkers program. We are starting to see an increase in the 2009 through 2012 model year vehicles coming into our shop which should continue for the next 2 - 3 years.

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I think Joe is right to be concerned. My goal is to get "everybody" within 3 miles of store to come in for something. May be tire repair, emissions test, oil change, bulb, etc. Then do my best to persuade them that if this visit was easier than going to new car dealer, why no make all visits easier by bring "all" work here.

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  • 3 weeks later...

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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