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Posted (edited)

I am trying to do some research on the impact of the alignment service is to repairs shops. If you sell a lot of tires, alignments are important. It also drives a lot of front end work. Its also a service you provide to be a complete provider of everything your customers need when it comes to car care. It is also probably the most expensive equipment you will ever have to purchase. If you guys have alignment racks, or send out your alignments please answer the follow questions and hopefully we can build a healthy discussion on this topic!

 

 

1. Do you have an alignment machine? What kind of alignment system do you have (please be specific)?Do you sublet your alignments? If you sublet your alignments what is the price you pay and the price you charge? If you perform in house alignments how much do you charge? How many hours do you pay your technician?

 

 

2. How efficient and productive are your alignments? How long does it take your technician to perform alignments? Are you doing predominantly 2 wheel or 4 wheel alignments? What are the times for both? Do you have to redo any comeback alignments? If so what are the return rates?

 

 

3. What percentage of your car count do you offer alignments to? What percentage do you actually align? What percentage do you also perform suspension work with alignments? What percentage do you perform tire work?

 

 

4. What is your sales process for alignments? Do you perform an alignment check with your machine? How long does it take for you check the alignment and give a print out to your customer? Do you find this method effective? What percentage do you close alignments with this method? If you have another method or sales process please explain.

 

 

5. If you have an alignment machine and rack, what was your ROI on the equipment? How long did it take you to pay it back? Did you finance? lease? pay outright?

 

 

6. How much do you advertise/market your alignment services? What have you found to be effective?

 

 

7. Do you do pre alignment inspections to check the steering/suspension? Do you charge for this if the person opts not perform an alignment?

 

 

8. Do you perform wholesale alignments for other shops? What price do you charge them? What is your retail price? How many cars do you see for this service?

 

 

 

Please be as specific as possible. Unless you a serious micro manager I am guessing you may not have the figures for the alignment percentages. If you have a guesstimate PLEASE note that it is a guess opposed to actual figures you are tracking. I think this will be a great topic of discussion!

Edited by mspecperformance
Posted

I would not be very helpful answering your exact questions because my people, product and process are broken. We have a Cemb alignment machine and I do not regret purchasing it. http://cemb-usa.com/DWA1000XL.html

 

 

I have read many many posts of yours and I think an alignment machine would be perfect for your shop. Your shop definitely has what it takes to successfully make good money with alignments.

 

Sorry I wasn't as helpful as Joe. Joe and his shop are light years ahead of me but a shop just like his is my goal.

Posted

Great posts thsnks used and joe! Right now i have a bosch machine which takes forever and has been giving us problems. Any alignments we have to redo kills productivity and profitability. Our rack is also positioned in a bad spot. Anyway keep those answers coming!

Posted

M-Spec, since you wrote to me and asked me to weigh in on this topic, here is my take.

From my perspective, even though the question may seem simple, it's actually more involved,
especially when you're considering investing in a new alignment machine.

It's all about being clear about your intention. Here are a number of questions to consider.

What are you trying to do by investing in a new machine? For example...

What are you trying to do by focusing on this, as a service?

Are you trying to bump your ARO with your existing customers?

Are you trying to attract new customers?

Are you trying to make it convenient for your customers to have everything done in
your shop - to make it a one-stop-shop?

Are you trying to set your business apart from all of the other shops in the area, by
offering alignments?

Are you trying to fix efficiency issues only?

These are questions only you can answer. For example, a Hunter rep or any other sales
rep can tell you how great the alignment opportunity is but the alignment rack is
only a tool. You could have the latest technology and tools, but if you can't get
the customers in the door or communicate with the customer what the value is
to doing business with your shop, it's time and money wasted.

So, basically... how important it is... pertains to your situation only.

Posted

My next question is: what is your strategy for promoting and selling alignments?

 

There's no right or wrong answer. There just has to be a strategy that delivers predictable results and sales.

  • Like 1
Posted

My next question is: what is your strategy for promoting and selling alignments?

 

There's no right or wrong answer. There just has to be a strategy that delivers predictable results and sales.

 

 

This is a GREAT question. I'd love to hear some input on this. To start with what I would like to implement into our inspection process an alignment quick check. Of course this can only happen if I have an aligner capable of performing a quick check in a QUICK amount of time lol.

Posted (edited)

We charge the same for all 4 wheel alignments, some take longer. Full contact shims isn't normal alignment procedure so we charge for that. Basically if the suspension is adjustable that's included in the price. Heating tie rod jam nuts is part of it around here even on 2 year old cars. Drilling, removing, replacing is separate operation, normally replacing springs brings the specs back in line on cars that we think need this type of major band aid. Our alignment rack came with the building but IMO it is a mandatory tool in any shop that does any type of suspension repair. I don't have enough man power to do as many alignments as I could sell so I don't push them too hard. I dont want to install a tie rod and then send my customer to another shop, they might not ever come back or they could do a sloppy job. Steering angle reset has been around since the 90's on Mercedes, we don't charge extra for it. Its so simple to do. Bottom line is even a new install full price hunter Hawkeye will pay for itself FAST! With a full time trained alignment tech on the payroll. I'll say 50% of all alignments need a small adjustment only and a correction in tire pressure to be perfect. The 50% that are way out need repairs like springs ball joints bushings tires ect.... Our hunter rack makes us a lot of money because we use it properly and the cars leave fixed. Sure we slip sometimes and line up junk but I learn my lesson every time. Toe n go for $39.99 might not be the best strategy.

 

Junk with big lift kits we don't do, the customer re-engineered thier truck we can't help them.

Duallys we don't do either, they don't fit on the rack.

Oversize tires and leveling kits are usually no problem, as long as the camera clears the tread we can line it up.

German cars want weight in the car, we do the best we can without a ton of special equipment.

Wholesale alignments to used car dealers has been a loser, we try to be too busy for them. They always need a ton of work that we aren't going to get.

Edited by alfredauto
Posted

I had an old Hunter machine that was in the shop when I bought it in 2005. In 2013 I was looking into buying a new Hunter machine for around $30,000. I would have needed financing. A salesman came by and told me about the CEMB machine, and it looked very good. CEMB is a Swedish company and is huge, Their USA office is in Gainesville, GA. I bought it and paid cash and have had no payments on it!!! It has been fantastic and we do from 4 to 9 alignments per day.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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