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How does your business trend toward Christmas?

mspecperformance
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Shopcat Community Regular

Shopcat

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All the shops I've been involved with experience a dip in business this time of the year. I worked with one shop that set aside some advertising money to focus on this time of the year. He sent a flyer to existing clients with unsold estimates in the system a little before Thanksgiving. It was the " Check Your Sleigh Before The Holiday" campaign. It worked well. The idea was get your clients to think about all the driving that was going to happen in the next few weeks. These were the same clients that had the seeds of needed repair or maintenance planted earlier. I took alot of the dip out of the business, and like mspecperformance also improved the ARO.

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insomniac Explorer

insomniac

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Cold and snow!

 

yeah has to be the right type of snow tho... if it starts over night and drops a foot then everyone is snowed in and no one is driving in it. It needs to start at like 10am so everyone has to drive home from work in it... Then they blow them up, especially those Hondas and Acuras... Honda's false great reputation is the best thing to happen to the trans business. A lot of time my shop looks like a Honda dealer

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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