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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.
Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.
Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Back to School Marketing Discussion in the FB group
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
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Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
As a business coach with Elite Worldwide, and a former shop owner for 41 years, I am in touch with many shop owners across the country.
Many shops are beginning to complain that business is slowly up a bit. But, when they are challenged, asking about car counts, it becomes clear that something else may be happening.
For the most part, car counts are the same, maybe slipped a little for some shops. But, perhaps the biggest stat is the drop in ARO and sales.
So, what is happening? Consumers are afraid to spend money? Service advisors have become complacent? Is there another factor at play? Or are we in normal just back to the way it has always been?
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By Changing The Industry
How Teaching Brought Back My Passion #podcast #automotiverepair #automotiveindustry
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Hear from the team at Mighty Auto Pro as they discuss the pivotal role of morning huddles and meetings. The team shares their experiences on how these gatherings enhance daily workflow and help minimize unexpected challenges. Leigh Anne Best and Bill Hill, Mighty Auto Pro, Medina OH. Show Notes
Skylar's Morning Huddle (00:04:14) Skylar explains the morning huddle and its role in coordinating service work and workflow. Michael's Morning Huddle (00:09:32) Michael emphasizes the importance of the morning huddle in ensuring everyone is on the same page and minimizing surprises during the day. Josh's Morning Huddle (00:09:55) Josh discusses how morning huddles help in managing parts and workflow, and the interaction between customer service and technicians. David's Morning Huddle (00:11:58) David explains the purpose of the morning huddle in coordinating projects and ensuring everyone is on the same page. Training Hours and Meetings (00:13:19) Discussion about the training hours completed, the process of introducing new training seminars, and the importance of training in the automotive industry. Brian's Morning Huddle (00:14:54) Brian discusses the value of morning huddles in providing uniformity, team collaboration, and adaptability in planning the day's work. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Speaking to many shop owners, I get the sense that sales are slowing lately. Is this so, or has the ramp up in sales the few years made many shops complacent?
Should we get back to the art of selling, taking care of customers, offering options and making sure we create an amazing experience?
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