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Hi All,

 

My husband and I own a small auto repair shop. We have been in business for approx. 3 years and things are going well..ups and downs as everyone else...

I have a question that I do not know how to handle..

What do you do with those people that think we are still just working out of our home and not for a living?

There are people that just come in the back door and just keep chewing off my husbands ear until I show up out there..tell them I need him for something then they leave...

He's nice and puts up with it..then I hear about it later how he can't get anything done..

We've tried putting employee entrance only signs up..but I guess no one feels like that pertains to them..

We are big on customer service so I don't want to completely shut these people out..but have some common courtesy...

Any help would be appreciated..Thank you

Denise

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The same thing happened when I began my business. I first thought it was a good thing and I did not want to insult anyone, but eventually it affected production. You need to do what is best for the business. It's both a liability and production loss to have people hanging around in the shop. Be nice but firm. Explain the reasons why. Those that don't understand, don't worry about. This is a business, not a school yard.

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Yeah its a story we all hear when we start at a grass roots level. It can be tough, I still battle with the this problem. My shop is long with only 1 roll down gate. Currently i have a metal roll down gate. When it is closed it looks like we are not open for business so I like to keep it up as much as possible. I have tried yellow safety chains which don't seem to help. People tend to literally wait by the chain until a tech asks them if they need help before they will walk into the office. I am looking into getting a inside roll down gate with windows so I can keep my metal gate up and the nicer looking window gate down.

 

I would probably say your biggest problem is having a Service Advisor that can handle customers. Sounds like you may be the only or main front end person? In my experience people want to talk to a knowledgeable person as well as someone with some sort of authority. Once you can take control of speaking to every customer before your husband or techs do I think you will start to win the battle of the back door customer war :)

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Like Joe said, be nice but firm. Explain insurance no longer allows people to come into the shop area. I have a few close friends that stop by from time to time, and I'll just be polite and say 'Well it was nice talking to ya, but I really have to get back to finishing this job. The customer needs their car back ASAP'. They usually get the point.

 

All great advice here.

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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