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Using manufactures logos on signage at shop?


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I'm 99% sure you will have an issue with using the logo. As far as describing yourself as a bmw specialist, as long as it's not in the official business name you should be fine.

 

For example if your shops name is 'Mccannable's Auto' and you have BMW Specialists written below that on your sign out front, you should have no issue. You would have an issue if the business name is 'Mccannable's BMW Specialists'. One is a descriptor, the other is considered copyright infringement and they will argue that it could be misleading for consumers.

 

There are some 'feather' or 'swooper' flags you can find online at amazon for example that do not have logos. Should have no issue with just the flag saying BMW, and what are the odds someone from BMW legal corporate is going to drive by your shop and notice?

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There's a shop not too far from me that had the word "FORD" in their business name. Ford actually contacted him (lawyers that is) and told him to remove or face huge court costs and fines.

 

He changed it shortly after that.

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There's a shop not too far from me that had the word "FORD" in their business name. Ford actually contacted him (lawyers that is) and told him to remove or face huge court costs and fines.

 

He changed it shortly after that.

Sounds like my experience with Toyota. They weren't threatening or rude, they were very understanding actually and gave me plenty of time and answered any questions I had.

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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