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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By Ruben Van Zenden
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.
I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.
Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?
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By carmcapriotto
Erich and Lauralee Schmidt went to a 4 day work week during COVID and haven't looked back. They also have an app for their shop with benefits to customers.
Erich and Lauralee Schmidt, Schmidt Auto Care, Springboro, OH Show Notes:
4 day work week- exhaustion during COVID, started cutting Fridays with three day weekends. Prefaced it as summer hours and would go back to 5 days in the fall. They never went back to 5 day work week. Revenue, productivity, and efficiency increased. 8-7 pm work hours. The check-in process includes 4 day work week schedule. 40 hours of training a year minimum- observing efficiency, open communication, partnering with employees with their training. Training is a requirement when hiring employees. “Where are your interests?” Service Advisor=Serice Specialist Free Schmidt Auto Care App- started 6 years, App Fueled is a customizable garage for clients and a bevy of services outside of just communication. Special pricing, birthday specials, loyalty touch points. 30% of the customer base has the app. Had ADAS for 3 years, one of the first in the area to get it. Program and calibration.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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By carmcapriotto
What is Egocentric bias ? Underlying Cause of Bias Gratitude for Health AND Success (even though Matt doesn't even know what success means)
The show is sponsored by NAPA Auto Care napaautocare.com
NAPA Benefits Center: napabenefitscenter.com
NAPA Member Site: member.napaautocare.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
ONE
Intro; Being the auto repair shop for fleet customers requires a different way of marketing. You’re not going to gain fleet customers doing the same marketing you do for retail customers. In this episode, we share real-life marketing tips and strategies to help you land those fleet customers you want!
TWO
Talking Points
This is ALL about the relationship Develop your customer avatar for fleet customers Make your Dream 25 List Create a series of steps you want to take to create and nurture those relationships Where are their watering holes? Go there. Become a regular. What traditional marketing should you do for fleets?
THREE
Lagniappe (Books, Links, Other Podcasts, etc)
Book: Giftology - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
FOUR
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
We are on Part 2 of our Service Advisor Overload discussion because we couldn't fit it all into 1 episode! How ironic! Did you know most shops are missing $300-500k in gross profit dollars because their service advisor doesn't have the time to tap into those dollars? You must build a wall of support around your service advisor.
Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Clint White, Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. Listen to Clint’s previous episodes HERE Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE
Show Notes:
Service Advisor Overload [THA 305] Don’t have your advisors do your job as a shop owner- create the environment for success VOIP phone systems for a streamlined process Don’t have one email for the whole shop! Are your advisors doing things manually when they could be automated? “Appointment Request” for the website Alert the customer of the progress (text capabilities) Pre-booking- preventative maintenance, tire changeovers during downtime of the year Are you “wing it” automotive? What is your onboarding system for an advisor? What are their holes from a behavioral standpoint? Soft skills KPIs for service advisors? Measure, track, gauge and improve Be professional- leave the drama at home Accountability coach Understand the probabilities of each department in your shop- don’t mask it all together. Slowly growing into an overload- it doesn’t happen overnight. Eliminate Diversity Overkill- stick with what you’re good at! Fireflies.AI
Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
Connect with the Podcast
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Click to go to the Podcast on Remarkable Results Radio
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