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First Time Customers - How to convert oil change customers to repair and maintenace


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So we have been doing call backs for recommendations that we make from our vehicle inspections from oil changes and have noticed that a lot of these customers indicate that they get their repairs done at another repair facility but come to us for their oil changes. We are in a unique situation as we are a repair facility that is attached to a car wash so a lot of customers come here for their oil changes because we offer a free interior and exterior cleaning of their vehicle with every full service oil change, or repair over $35. We would like to covert some of these oil change customers into repair and maintenance customers so they look at us for more than just oil changes on their vehicles. We were thinking about offering a discount for first time repair customers but wasn't sure if this was the right thing to do to entice first time customers to try us out with their repair or maintenance needs. Has anyone else experienced an issue similar to this and if so, how did you overcome this image/problem from your customers?

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