Similar Forum Topics
By Bob Cooper According to a recent article in the Wall Street Journal, some CEO’s are starting to understand the price they have to pay for quick profits, and many of them are now taking a different approach. Although all companies should consider their long-term growth and financial stability, there has been an ongoing challenge that today’s CEO’s face; the relentless demand for immediate profits that is put on them by their stockholders. Look at it like this. Publicly traded companies (i.e., Delta Airlines, General Motors, etc.) are owned by stockholders just like you and me. Although small investors like us don’t have a voice with such large companies, there are Wall Street fund managers that do have their ear. These are the people that buy and sell stock in staggering lump sums, and in order to entice those fund managers to invest in their companies, and to then keep that money invested in their companies, the CEO’s need to show strong profits not just for the year, but for quarter after quarter. The CEO’s know that if they miss their earnings (profit) mark, then there is a strong probability the fund manager will consider pulling their investment, and investing their money elsewhere. In summary, investors like you and me put pressure on our stockbrokers to generate good profits for us, and in order to do so they put pressure on the fund managers, who then put pressure on the CEO’s. The end result? The CEO’s know if they don’t deliver, they may very well be out of a job, which is why so many of them are far more focused on short-term profits than long-term success. Are their exceptions? You bet, and the late Steve Jobs is a classic example of someone who had a long-term vision and who invested his profits back into Apple. Of course there are others who do so, such as Warren Buffet of Berkshire Hathaway and Bill Gates of Microsoft, but they are few in numbers compared to the CEO’s that are driven by short-term success. So now that the Wall Street Journal is reporting a shift in how CEO’s think about squeezing the golden goose, you may want to revisit your shop’s business strategy as well. Since Steve Jobs is considered by many to have been the greatest CEO of all time, you and I should certainly feel comfortable following his lead. How you view and operate your shop is certainly a personal decision, and I understand everyone is going to have different goals in mind, yet I feel there are some principles in business that are too good to be new. As Steve Jobs showed us, one of these principles is that we can’t let short-term interest or a quest for immediate rewards overcome our better judgement. Let your competitors make that mistake. Instead, just as Steve did, you need to set long-term goals that you believe in, you need to create a plan for reaching those goals, and then you need to constantly invest in your future. Some examples would be investing in training programs that address the newest vehicle technology, or taking the time now to implement an apprenticeship program that will help you develop your own superstar advisors and technicians in the coming years. I’d also recommend launching marketing campaigns that build your brand and focus on your principles, rather than campaigns focused on discounts that are designed to generate immediate sales. These are all surefire ways of investing in your future, and keeping you well ahead of your competitors. If you follow the example that Steve jobs set for us by reinvesting in your company, and if you live by the principle of never putting money ahead of people, you will see what your competitors will more than likely never see; a more profitable, successful business that is good for you, your employees, your customers and the industry. I am sure you will agree that beyond the great products, Steve Jobs gave us quite the gift; a lesson in how to build an incredible business. “Since 1990, Bob Cooper has been the president of Elite (www.EliteWorldwide.com), a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers one-on-one coaching from the industry’s top shop owners, service advisor training, peer groups, along with online and in-class sales, marketing and shop management courses. You can contact Elite at [email protected], or by calling 800-204-3548."
View full article
- 0 replies
- 149 views
Anyone who uses all data manage online has seen the new "recommended jobs" which is associated with canned jobs. I'm curious how canned/pre-priced jobs effect your margins. For instance, we primarily work on pickups so my concern would be if I price a brake job for a 3500 Dodge it would leave the canned price to high for smaller vehicles. This does seem like a nice way to speed up the write up, I'd like hear how everyone else does this. Sent from my SM-N910V using Tapatalk
- 1 reply
- 487 views
There’s a time and place that everything that is new becomes old. It’s so true in the computer world that changes takes place almost overnight it seems. One day it’s Windows 7 the next it’s Windows 10. In some respects these changes greatly improves how the average consumer’s interacts with each other and conducts their daily lives.
Which for the most part, is what all those changes are supposed to be about. Those same principals affect the automotive world too. New procedures, new testing methods, different scanners capabilities, and tons of new technology seem to pop up overnight. Which also means one more thing to the automotive mechanic… time to update their personal skills.
In most states there’s no regulation to keep someone from poking around under the hood of a car, or for that matter, hanging a shingle on a shop door and call themselves a “mechanic”. Tools and training aren’t requirements either. The unsuspecting consumer is at the mercy of the phone book (and other sources) to find a shop that can actually make the appropriate repairs they need. They never ask the shop whether or not they use the latest equipment or knows how to use what equipment they already have. No, of course not, price is the important part, not training or technology, and price seems to be their only incentive to go to certain shops. They’ll take cheap services over skilled mechanics every time and then when it doesn’t work out, they’ll blame the entire industry for their misfortunes.
But, on the other hand, it takes more than money and a few high end scanners to make a shop function properly. It takes trained individuals that dedicate their time and efforts into performing the tasks at hand. If you’re lacking in one of those areas you’re probably going to have a tough time keeping up with the changes. Scanners you can buy, money you can borrow, but the trained technician, well… that’s another story.
Unlike it was decades ago, and I’m talking a long long time ago, a good mechanic could learn nearly everything they needed to know by listening and observing other mechanics in their local area. In fact most of the tools they needed could be purchased off of the tool trucks or at the local department store. Even though the tool trucks offer nearly every conceivable tool these days, they don’t have access to the manufacturer type scanners and certain specialty tools. Which can be extremely important when it comes to certain programming issues and repairs. But, tools don’t make a mechanic.
These days, the on the job training aspect has become more than a mechanic checking out what’s going on in the next service bay. It’s worldwide now, with different mechanic groups popping up everywhere. Everything from diesel mechanics to scope readers and anything else in between. There are groups with websites, on Facebook, Twitter, and hundreds of other places. Some are private, some are public, but they all have one thing in common, and that’s sharing the knowledge about today’s cars.
Think of it this way, the knowledge needed for today’s cars is far more in-depth than one person could ever completely understand. It took a team of engineers to design and create these modern rolling computers and one mechanic can’t possibly know every aspect of every system in every car. To be today’s mechanic you really have to be more involved with the world around us and absorb as much of that information you can from these groups across the globe.
Obviously, some things haven’t changed that much on cars. Such as tie rod ends, and lug nuts for example. Sure, there are different styles and different sizes but their functions are exactly the same as they were 50 years ago. But, that can’t be said about the engines electronics, transmissions, heating systems, charging systems and a whole lot of other systems that I could mention. Let’s not forget about all the systems the latest technologies have made available to the modern car. Such as lane assist, adaptive cruise control, tire monitor systems, and so much more.
These are the changes the modern mechanic has to keep up with or they’ll soon fall behind. Technology has changed the car mechanic world forever. You might ask, how is a mechanic to know about all of these changes? Simple, get involved and be involved with a these technician’s groups and use their knowledge to advance your own.
Now, for those younger techs out there. That doesn’t mean ignore the grumpy old guy in far back corner that the boss sends all the old cars to. There’s a lot more he has probably forgotten than you’ll ever find while tapping around on your phone. Just the same, when the old guy comes over and asks you to reset the oil reminder light it may not be that he doesn’t know, more likely he’s letting you youngster feel important. He may not be running Windows 10 but he’s definitely not obsolete. He’s fine running the older Mechanics 1.0 as his operating system. Besides, they’re usually pretty smart guys in their own rights and probably don’t want to know or care to learn all that computer mumbo-jumbo.
Think of updating your mechanic skills the same way you would think of updating your old computer. No doubt a lot of shops have a few old scanners sitting on shelves that aren’t used anymore. Mainly, because they’ve been outdated by the newer systems and most likely the cars those scanners were designed for are long gone as well.
However, changing to a new system on your laptop also means that you’ve got to learn how to use it too, that goes for the mechanic as well. Everything eventually gets updated, and if you want to keep current you’ve got to update your skills as well as your computer. There’s always something that’s changing, new software, new tools, and of course new skills to learn. It’s all part of the modern mechanics world with something new to learn each and every day. Keeping up is part of the process, besides, you don’t want to be the last guy in the shop still running on Mechanics 3.0.
Click here to view the article
- 5 replies
- 653 views
Do any of you just say no to certain jobs that are a guaranteed nightmare? Maybe Ztec timing belts or F150 exhaust manifolds to give an example. I do but I feel bad. I've done manifolds on newer trucks, booster comes off to drill out the studs, engine jacked up to drill another one, its just something I don't have any interest in doing. I have the tools, experience, and skill to repair pretty much everything, but some jobs are just not worth it to me. I can't count how many times both arms are coated in grease up to my shoulders and after ten hours its not even close to being done. Why did I take this job? I hate to be a gravy tech or a gravy shop but if I'm turning down 5 brake jobs to do one rusted manifold what did I accomplish? Man card credit? Ego boost? Pride? No thanks I'll pass.
- 21 replies
- 2,039 views
I don't do some things at my shop at the moment like timing belts. I would like to offer this to my customers also but I will have to farm the job out to someone. I'm friends with a ASE master mechanic that I trust but I really don't know how to work a quote up for my customer to see if is even worth my time and if I can make any money off this job even though I'm the middle man. From my past experience I'm thinking the belt the water pump and the pulleys. But I'm not sure. The guy I know says it'll cost me $660 to do it all. What would this kind of job cost at your shops? It's a 2004 Acura TL 3.2. And how should I take a payment on this when I have to pay the guy I know. Thanks for your input.
- 13 replies
- 864 views