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Hello Everyone! Hope you enjoyed your Thanksgiving as much as I did. I wanted to bring this topic up because of PEP BOYS recent "expansion" into launching their "mobile" service. I was interested in your thoughts. Are mobile mechanics a threat to your shop in any way? What are your thoughts? Do they/can they provide the service that today's cars need?
Or, on the other hand, do you operate as a mobile tech? What are the struggles you face. From what I am hearing, people "seem" to expect mobile to be cheaper.
Only trying to start a discussion about this - and really because, from what I am seeing, there's a lot of buzz around the Pep Boys effort. Comments? Really interested to know your thoughts. Matthew Lee
"The Car Count Fixer"
PS: Join me on YouTube and check out this totally FREE on-line course I'm offers- "How to Double your Car Count in 89 Days!"
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Retail stores have known for a long time that adding or increasing the size of shopping carts also increases sales. Consumers may go to the store with a list, but as they pass through the aisles, having a cart makes it easy to add to that list. While your repair shop does not use shopping cart, the same strategy can used. Every customer that books an appointment as done so with some sort of list; an oil change service, a brake issue, tire rotation, etc. Through an effective multipoint inspection and looking at service schedules, you can make suggestions to your customers that can add to their cart; essentially increasing sales per vehicle. One last thing: Always make service and repair suggestions to the customer that is in their best interest and have value, and you can’t go wrong. It’s actually great customer service.
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My shop is in a very rural area in South Carolina. We are mainly a new tire dealer and we have been here for over 40 years. We repair and replace everything from hand truck tires all the way up to large radial rear tractor tires. We do alignments, brakes, front end suspension work, batteries, and oil changes. We have been successful at what we do, but I see the effects of the internet and additional competition from car dealers, big box, etc. on tires and rims. I took over from my dad about 3 years ago and I added oil changes and focused more on the alignment and front end suspension work, which has been great. I have a great alignment and suspension guy. My background is more finance and the business side of things as opposed to the mechanical side of things. I would like to get into doing more for our customers. I want to get some opinions on what types of services we should offer, and how I can find a decent general maintenance tech. I don't think that we should jump full on into engine and transmission work, but I could see doing things like master cylinders, ac work, fuel filters, general maintenance, etc. I am going to have a pretty steep learning curve on this, so any pointers you guys could provide will be appreciated.
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