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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By MikesPlaceAuto
Hello from Montana. Longtime mechanic/technician, first-time shop owner. Reaching out to many sources for information and advice. Small shop in rural setting, specializing in electrical and electronics. Thanks for any good words. Mike
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By carmcapriotto
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound
Watch Full Video Episode
In our episode today, we welcome guest Hunt Demarest, CPA ABV.
Hunt is the host of Business by the Numbers and, as our host Craig O’Neill will tell you… Hunt uses words really well for a numbers man!
This episode came to be after Craig found himself on a walk and listening to one of Hunts recent episodes, Episode 163 - Where are my customers? It’s a great episode on getting to the root of what the numbers are actually telling you - and guess what - it involves actually picking up the phone and talking to people!
Hunt’s episode played right after Craig had listened to an episode on a health/wellness program which spoke on a similar topic… going straight to the source of information!
Often times we can get caught up in the minutia of details and analysis.
If we are not careful - it can lead to assumptions and wrong conclusions.
As Hunt says, “Numbers do not lie, but they do not tell the whole story.”
Getting the whole story inevitably involves communication - and it isn’t always comfortable for people to pick up a phone to get it.
While the takeaway for today’s episode is in the title, it expands as you listen to Hunt and Craig explore a range of topics from talking to clients, employees, and even family.
Today’s WOTD is Gumption
noun
the ability to make intelligent decisions especially in everyday matters
Learn more about Hunt Demarest here:
https://paarmelis.com/business-by-the-numbers/
Look for his book here: https://a.co/d/hAf0cDF
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By stevefry
I have a client looking to sell their Auto Body Shop in Monteagle TN called Lakeside Collision. He is asking $1,500,000 and the property did a little over $1,200,000 last year. Profitable business with lots of equipment and inventory, newer paint booth and includes 2 lots and 2 buildings with 8 bay doors.
Also have another client looking for an Auto Body business to purchase in Davidson County (Nashville) TN. Looking for a shop with the business and the real estate.
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By JustTheBest
If you're ready to skyrocket your car count so that you can finally make the money you know you and your family deserves, you're in the right place, because it's never been easier to grow your repair shop, as long as you have the right offers and deals to attract customers.
But I will warn you if you make the same flimsy and lame offers that are just like your competitors, you’re actually making it harder to grow than it ever has been before.
Because I want to make this easy, you’re lucky. Right now I’m starting a brand new Private Case Study Group where I will help 3 repair shops deploy my “Perfect Offer Formula” that lets you generate car count immediately, and if you start today, you can do it before Mother’s Day (May 11, 2025) and continue to do that month after month.
The best part is, you’ll do it all without ever discounting your prices, adding free services, or tossing in Give-a-Ways that only attract the bottom feeders and car owners without money.
In this case study, I’m going to give you the exact formula that you need so you can grow quicker without wasting time trying to figure out how to get car count and what to do next or what offers you should run this month.
Look, there’s only three reasons you’re not getting the car count you want right now…
#1) Either you don’t have a compelling offer that focuses on value -not price
#2) Your offers are just plain terrible and they aren’t what people want or need.
Or
#3) You don’t have the correct packaging or (as we call them, wrappers) for your offer.
What I see a lot of repair shops do is they literally just use flimsy lame offers that look just like what your competitor is doing…
Or they try to duplicate offers the big box auto repair shops are making…
Or they continue to discount their prices… trying to come up with that secret formula that makes some phony illusion of a great deal.
But all of that is just a race to the bottom.
This private case study program's going to solve all of that for you because I'm not only going to literally take you by the hand and show you everything that you need to do, I’m actually going to do it for you!
And this doesn’t matter if you don’t think you can do it, or you’re not good with that math and calculating prices, or even if the last offer or ad you ran was a total big fat loss!
We're actually going to be working together. And I'm literally going to tell you everything you need to do, starting from you spending 20 minutes setting up your pricing profile,
Then I’ll build out your personalized plan,
I’ll be tweaking things and helping you decide exactly what offer to create, and then do all the heavy lifting to create the three Value Wrappers… that make your offer stand out in your market; get car owners to stop and see your offer; then book their job immediately…(not next week, next month, or when they get around to it!) and much, much more
And then after that, you're going to get 30 days of check-ins where you can ask me questions.
I'll ask you to share your sales statistics and analytics so that we can improve them.
I'll send you new ideas for the other 3 Perfect Power Offer Strategies that are proven to work, and even do so much more, and by the end of that, you’ll have the complete “Perfect Offer Program” that will let you stop chasing car count once and for all!
And since I'm going to be coaching you throughout this program for your specific account, know that it doesn't matter what market you’re in; it doesn’t matter if you don’t have one of those fancy main street locations; and it doesn't matter how much marketing experience you have because I'm literally going to be meeting you exactly where you are.
No matter what you need, I'm going to help you do that.
If you need better wrappers (to actually get people to see your offer), I'm going to help you do that. If you need help putting your perfect offer together, I'm going to tell you exactly how you should be doing that differently so that you can skyrocket your car count.
In just the past few months, the typical repair shop that's gone through this program has grown their car count within 15 days of starting, and nobody has ever gained less than 10 new jobs the first month if they implement everything that I show them to do continually. (Your results may vary, depending on how well you follow our directions)
Now, there is one catch.
Actually, there’s three catches.
#1- This is a nationally advertised program across United States and Canada, and it’s limited to only 3 qualified repair shops.
#2- This private case study group is limited to only one repair shop per market. In other words, I won’t compete against myself.
#3- This may be the last time I offer this Exclusive One-on-One Case Study Opportunity to grow your car count immediately - because I'm still only one person, so I can only work with so many shop owners.
The longer you wait to grow your car count, the harder it's going to get started.
Please do not make the mistake that I made, which I literally regret every single day. That is that I didn't start growing car count earlier when I was a shop owner. Car count is the solution to just about every auto shop problem.
So if you don't sign up right now, it could decrease the odds that we can actually work together, because once we get the three shops we’re looking for, I'm going to have to shut this opportunity down.
That just means it's going to be even harder to grow your car count.
Remember, nobody else can provide and guarantee you results before Mother’s Day, Sunday, May 11, 2025, so please stop procrastinating.
Go below, register right now. I cannot wait to help you hit your goals because at the end of the day, you actually have nothing to lose.
I'm literally going to tell you everything that you need to do. You are going to implement it, and you're going to get the results that you want, period.
And oh, in case you’re wondering, there’s no money back guarantee… because this is a totally FREE Case Study Group.
That means there's zero risk to you if you sign up right now while you still can.
https://thecarcountfixer.com/go
Hope this helps! See you in the case study group!
Matthew
"The Car Count Fixer"
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By Joe Marconi
Take if someone who has lived through many uncertain times, this is the best time to bump up your customer experience. Show confidence and and show that you appreciate your customers. This also means showing appreciation for your employees - Happy employees create happy customers.
While there is a lot of uncertainty these days, there is one thing you can take to the bank: With the right positive mindset, staying strong and driving forward, you will be better off in the good times.
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