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Customer Link: Endorsement or warning please

GENUINE
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GENUINE Enthusiast

GENUINE

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I recently got a cold call from a represenative from a company called Customer Link. He said he saw one of my posts on HERE regarding increasing car count, visited my website and then contacted me.

I arranged a time and spent quite a while learning about his marketing/retention program. Very nice guy, sounds like a sound program, but as with any of these types of programs i'm always skeptical. Wondering if anyone has any experience with this company.

 

I understand this is a delicate subject and I don't want to instigate any public bashing (if there is any). If you have positive feedback, i'm sure it's ok to post here. If there's any bashing to be done, please PM me.

 

Thanks so much in advance.

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mspecperformance Mentor

mspecperformance

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Curious to hear some feedback on these guys especially from those who have experience with multiple CRM programs. I am currently enrolled with KuKui which also has a CRM program rolled into their internet marketing. I was with DemandForce for a few months (I DO NOT RECOMMEND THESE IDIOTS). Their program was nice and I feel their CRM was still somewhat more polished than KuKui's althought it seems to be that KuKui is making improvements constantly.

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MINI4U Enthusiast

MINI4U

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We used them for years and then we found another company that offered more for less (DemandForce). We had a few problems with Customerlink at the end. I had to call the top person to get it straightened out. Definitely check out both before you choose.

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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
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