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How many of you are franchise owners?

Joe Marconi

By Joe Marconi
in Auto Shop Franchises

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  • 7 months later...
mikesauto2427 Explorer

mikesauto2427

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I have been running my shop for 5 years now. I have a part time secretary and part time tech. Business is good. Not afraid to say we did 450 thousand last year. Wondering if I should keep going or if a franchise might help move me into the next level. Goodyear in the next town over is frustrating me. There customers are coming to me when they sell them Kelly Springfield tires at Goodyear prices and they have a shimmy from the tires

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ncautoshop Proficient

ncautoshop

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I have been running my shop for 5 years now. I have a part time secretary and part time tech. Business is good. Not afraid to say we did 450 thousand last year. Wondering if I should keep going or if a franchise might help move me into the next level. Goodyear in the next town over is frustrating me. There customers are coming to me when they sell them Kelly Springfield tires at Goodyear prices and they have a shimmy from the tires

If you don't mind me asking, what's your aro and car count?

Are you a specialty store? I see you do tires, with that few of people has the tire business effected your ability to get big work in and out?

 

Sent from my SCH-I605 using Tapatalk 2

 

 

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mikesauto2427 Explorer

mikesauto2427

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I am not a specialty shop. I will pretty much try anything that comes in my door. A couple weeks ago I did head gaskets on a Toyota avalon. This past week I did radiator on a rear engine motor home. I have gotten bit on some jobs. But it has opened me up to a lot more customers. Long hours and a understanding wife. My customers appreciate my honestly. I think that's why they are a little flexible when things may take an extra day. Plus a couple of good loaner cars just in case of emergency

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  • 1 month later...
flacvabeach Community Regular

flacvabeach

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We are a franchisee of The Hybrid Shop. Definitely a profit center, primarily for Prius - not so much for Honda. Margins for Prius battery conditioning are great. THS is a fractional franchise. They don't try to muck around in my business. They trained us and sold us specialized equipment. We pay them fees for the batteries we condition. The batteries have brought us a stream of income for other hybrid maintenance. as a sideline we became a used car dealer specializing in hybrids. Webuyuglyhybrids.com

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  • 5 months later...
alfredauto Experienced

alfredauto

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No franchise here, they wouldn't take me anyway too low of a population. Monro muffler closed down 2 stores in my county, all the coupons in the world can't make up for population density. Plus I feel if I follow someone else's program they win, if I follow my plan I win.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
      By Joe Marconi in Joe's Blog
         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

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    • carmcapriotto
      Surefire Ways To Get Your Google Business Profile Suspended [098] - The Auto Repair Marketing Podcast
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      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
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      Reasons Google will suspend your GBP Adding Keywords to Your Business Name Using PO boxes or virtual office addresses Using your home address for a service area business - mobile mechanics Making major changes to your information - name, address, phone number Adding Reviews - Talk about RV Masters Recent experience Spam Reviews Two businesses sharing an address - same with phone number A competitor reported you  Dandy Review Removal: Negative review removal using AI They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver. It is a 12 month contract - not monthly Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective. Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs. New AI Optimization services: Boost Ninja:  Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”  
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      Group - Auto Repair Marketing Mastermind
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