Quantcast
Jump to content


    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.
GENUINE

Car Count

Recommended Posts

This topic has probably been addressed, but I dont see a search feature here so please direct me if it has.

 

The eventual question regards increasing car count. here's a short back story and how I found myself in this quandry....

 

After 14 years working with a partner in a mixed business facility, in an economically "challenged" area (we sold used cars...cash or buy here pay here (his half) and operated a repair shop (my half)

 

Despite our initial business plans, the two bussinesses ended up working against one another as opposed to enhancing one another.

The general public perceived us as a used car lot thinking we only sold cars and the shop basically serviced the cars we sold. And It was very hard earning the repair business of those car buyers...even offering a discount on service to those buyers. Maybe it was the type of customer shopping at a buy here pay here for the type of car we offered that made it hard to make a customer of them at a legitimate shop....maybe it was a trust thing having the lot that sold it work on it...I still don't know but the two didn't work well. Over this time, in addition to the customers I brought with me to the partnership I was able to establish a pretty good base of solid customers, but after the split and the taking away of all the prep work for the car lot and the time it absorbed (time that usually pushed away paying customers, put a strain on both, and finally forced us to part ways.) we are struggling to book full days now

since we are essentially starting over.

 

Other than my wife who handles the front and books, and a shop "helper" to clean up, stock, do some simple unskilled things, myself handing all "work", we chose to let all other personnel go and start over with a new mindset focused on service customers and customer service! Running the shop like a shop, with the intention of hiring another tech but car count is hindering that..

 

Now the question. We are struggling with effective ways to bump car count. Wife RELIGIOUSLY sends repair recommendations for work not sold during inspections, makes follow up calls, sends thank yous, pushes our referral program, sends seasonal e-mail blasts to our limited e-mail base, etc. All the internal stuff.

 

I have also spent thousands on a direct mail program that I thought (and was told) was a sure fire way to get the phone ringing opening the door for me to get them in the shop and make a customer of them (not working quite as expected)

I have effecient and specific proceedures in place for handling cars and customers, essentially doing all things right internally (i think) we just cannot seem to get them accross the curb to set the hook!!

 

Is anyone else faced with similar challenges. Not the business split, but being a professional facility in a "poorer" area boardering more affluent areas that you cannot get into your shop becaues of it's location? We are right on a major commuter route with HUGE car counts, 1/2 mile from an interstate, nice, clean, well manicued, well equipped facility, I'm a 23 year certified tech...just cant break the stigma of our location and build our customer base.

 

Any help you might have to offer as far as marketing a situation like mine? What's worked for you? Etc. Management Success! told me years ago that we just need to know what buttons to push to get them in the door..and for 10K$ MORE they'd tell me what they were. (Other than moving...loooking at that option but can't do it immediately)

Hoping someone has some personal insight/experience.

 

Sorry to ramble, thanks for reading and thanks in advance for your replies.

Edited by GENUINE

Share this post


Link to post
Share on other sites

We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 

  • Like 2

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By JustTheBest
      You could just say that this is tried, tested & proven. 19 simple words that virtually guarantee car count… in hours!

      Hope this helps!
      Matthew
      "The Car Count FIxer"
      P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! 
      P.P.S.: Like and Follow Car Count Hackers on Facebook
      P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
    • By Charlie
      Have you ever searched various services or products from your PC, tablet and phone trying to figure out what happens when your customers do the same? I'm guessing we all have and came to the same conclusion: it's a moving target. As shop owners we are all thinking "How do people in need of my services find me online"? Once we know the answer to this question we know where to go to get found, but that answer doesn't seem to be clear.
      Google search is still the #1 lead generator but the playing field has changed, here is the best article I have ever seen which clearly describes what Google is (and was) doing. If you struggle like me to understand, this will clear up a little confusion. To read it, CLICK HERE.
      Scorpion Internet Marketing are the experts my company has recently teamed up with for web development and marketing.
    • By nonstopgo68
      My shop manager any good?  Cant find anything bad on Web. No contracts and guaranteed.
       
      Thanks in advance.
    • By DUFRESNES
      Our Service writer is paid 8% on all sales.  When he is off for 2 days, we have another hourly person that service writes.   My question is we pay the SW that was off for 2 days 8% on all sales, but take them as vacation days.  The person filling in (he does a great job) pay him the difference if he was service writing and would be commission.    Looking to see if somebody has a better solution.  If the regular SW is on vacation, I can figure the sales from his last day till he comes back.  That is not a problem
       
    • By Mail Shark
      Before approving your next database mailing, run down this checklist to ensure all of these steps have been taken to validate the quality and accuracy of your mailing.
      Utilize the National Change of Address Service (NCOA)
      Every year, millions of Americans move, and this undoubtedly includes some of the customers in your database. This can be a problem when you pull your database to use for sending out a direct mail campaign, as you may have customers that have moved and no longer live at the recorded address.
      If these customers have moved outside of your trade area, and you were to send a direct mail piece to them, you would essentially be wasting your marketing dollars by sending direct mail to customers that are simply no longer there.
      The good news is, there is a simple solution. You can have your direct mail partner run your database against the USPS National Change of Address (NCOA) service. The cost of doing so is very minimal and worth the small additional cost to ensure the quality and accuracy of your database. 
      NCOA is a database maintained by the U.S. Postal Service, and includes all of the individuals and companies who have completed a form to change their address in the previous four years. 
      Here are a few things you will find out by running your list through the NCOA process is: 
      Addressee has moved, and a new address could not be provided. New address information is provided. The recipient moved without providing a forwarding address to the USPS. From here, these previous customers that have moved can easily be removed from future mailings. 
      Remove Your Customers From New Acquisition Mailings
      Most shop owners who are using direct mail to target their database of current customers are also sending out new customer acquisition mailers to target new prospects, either by carrier route or by specific make, model, fuel type, etc. 
      In doing so, it’s important that you request your direct mail partner to remove these current customers from your new customer acquisition mailers. It’s a waste of money to send your customers a new customer acquisition mailer when you are already targeting them by sending them a retention or lapsed customer mailer. It will also send your current/lapsed customers the wrong message. Your marketing and message to new customers should not be the same that it is to current or lapsed customers. 
      This is also an easy fix, simply request that your direct mail partner suppress your customer database from your new customer acquisition mailers. The only caveat in doing so, is for general auto shops that are removing their database of customers from their carrier route mailing⁠—there are guidelines that must be met for carrier route mailings in order to receive the maximum discounted postage rate. These guidelines are as follows:
      Your mail must be sorted in walk sequence. This is the exact order that the postal carrier walks/drives on their carrier routes. In addition, your mailing must follow the 90/75 rule. The 90/75 rule stipulates that you must mail to at least 90 percent of the total residential addresses, or at least 75 percent of the total combined number of residential and business addresses in each carrier route. Since you, as an auto shop owner will never want to mail to businesses, this means that you must mail to 90 percent of the total addresses in a carrier route to maintain the lowest postage rate. 
      If your mailer falls below the 90 percent guideline, there are three different levels of postage that your mailer can potentially fall into. Each level represents an additional cost of per piece postage above and beyond the standard rates.  
      Additional Saturation Mail Postage Rates (*As of 1/1/2019)
      High density plus: Mail at least 300 pieces in walk sequence order (additional postage would be .01 per piece).
      High density: Mail at least 125 pieces in walk sequence order (additional postage would be.019 per piece).
      Basic: Mail at least 10 pieces in walk sequence order (additional postage would be .104 per piece). 
       
      Make Use of the Coding Accuracy Support System (CASS)
      In addition to running your database through the NCOA process, it’s important to ensure your direct mail partner is also certifying your database mailing list through the Coding Accuracy Support System (CASS). This process will standardize your mailing file, verify that each and every address in your mailing file is valid and complete, as well as update any addresses that have been changed and/or has become outdated.
       
      Josh Davis
      Mail Shark
      Executive Vice President of Sales
      Direct: 484-948-1611
      Email: [email protected]
      www.themailshark.com/AutoDirectMail


  • By Joe Marconi, in Selling Automotive Repair,

    By Joe Marconi, in Automotive Management,

    By Joe Marconi, in Automotive Management,

  • AutoShopOwner Sponsors



×
×
  • Create New...