Owner's Manuals - - Who writes them? Who reads them?
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By Joe Marconi in Joe's BlogMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
By Ruben Van Zenden
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.
I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.
Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?
Erich and Lauralee Schmidt went to a 4 day work week during COVID and haven't looked back. They also have an app for their shop with benefits to customers.
Erich and Lauralee Schmidt, Schmidt Auto Care, Springboro, OH Show Notes:
4 day work week- exhaustion during COVID, started cutting Fridays with three day weekends. Prefaced it as summer hours and would go back to 5 days in the fall. They never went back to 5 day work week. Revenue, productivity, and efficiency increased. 8-7 pm work hours. The check-in process includes 4 day work week schedule. 40 hours of training a year minimum- observing efficiency, open communication, partnering with employees with their training. Training is a requirement when hiring employees. “Where are your interests?” Service Advisor=Serice Specialist Free Schmidt Auto Care App- started 6 years, App Fueled is a customizable garage for clients and a bevy of services outside of just communication. Special pricing, birthday specials, loyalty touch points. 30% of the customer base has the app. Had ADAS for 3 years, one of the first in the area to get it. Program and calibration.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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By Joe Marconi
When I started my repair shop in 1980, we mainly worked on three car lines: GM, Ford, and Chrysler. Through the decades, technology has dramatically changed the average automobile. Plus, today, we have many more car models to worry about, then add EVs, hybrids, and who knows what else car makers will throw at us.
Is it time to rethink our business model? Can we really be that shop that works on All Makes, All Models?
Did you know most people will die from a preventable disease? 42% of the first symptom of heart disease is sudden death. How much time are you spending on your most valuable asset, yourself? Are you investing in the health of your employees? Everyone thinks they have an infinite amount of time until something happens. Recorded Live at the Institute Summit, Chip Eichelberger discusses actionable solutions to create a healthier lifestyle. It's never too late to make a small difference in your life.
Chip Eichelberger, formerly Tony Robbin's International point man, has "Switched On" over 1000 conventions for companies like Apple, Hyatt, Astra Zeneca, GM, Equitable, and RE/MAX.
Getswitchedon.com Focus on all the great things you've done with your life and your marriage, and your relationship. Confronting neglect. Most people will die of a preventable disease. The secret to raising smart kids or smart employees is to link it to the effort, grit, and ability to overcome adversity. “If you’re not sure how much money you want your shop to make this year, any amount will seem okay.” How can you go from uncertainty to certainty, and how do you stand, how do you breathe, how do you move? Active heart rate is 180 minus your age to burn fat Motion is medicine-One of the biggest things killing people today is a sedentary lifestyle Few people have a dedicated exercise plan Hang around the right people, the right information, listen to the right podcast, watch the right stuff, read the right stuff- bad company will corrupt good character The 4% solution- 4% of 24 hours is one-hour a day. Invest in the number one asset, which is yourself Getting sick is expensive. Getting sick is stressful. Getting sick takes a lot of time and resources. Reversing something with a little bit better discipline than an hour a day, you could have reversed A crisis is a powerful motivator of change 42% of the first symptom of heart disease is sudden death 43% of adults are obese We live in a magic pill society You can't out exercise a bad diet 15% of your employees are 85% of your health care spend- what can you do to engage your employees to take better care of themself? The number one source of calories in America is soda. One soda a day, 365 days times 140 calories is 51,100 calories, and that equivalent is 14.2 pounds of weight Watch your body fat percentage It's never too late to get started Treat your body as a temple of the Holy Spirit- how do you treat a temple? Some reverence, some respect Never underestimate the power of one decision the number one killer everybody in America is the unhealthy lifestyles most people live The most alkalizing foods are dark greens, spinach, kale, collared greens If you train yourself to ask better questions and understand, how do I stand when I'm happy? How do I move? How do I breathe? That's why motion is medicine. Motion creates emotion.
Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books
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By ASOG Podcast
Can A Tech Refuse To Do An Oil Change or Tires?