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Help Me Fix My Procrastination: Get Your Auto Repair Shop Book Done![E152] - Chris Cotton Weekly Blitz


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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces his upcoming book designed to help auto repair shop owners enhance their businesses. The book, tentatively titled "The Auto Fix Auto Shop Coaching Owner's Guide to Everything You Didn't Know About Running a Successful Auto Repair Shop," covers topics like goal setting, financial management, staffing, and adapting to future technologies. Cotton invites shop owners to contribute suggestions and request a free copy. The episode, sponsored by Shop Marketing Pros, aims to motivate the bottom 50% of shop owners to grow and succeed in their industry.

Chapter 1: What Do You Want as a Shop Owner? (00:02:13) Discusses the different goals and aspirations of shop owners and the importance of defining personal success.

Chapter 2: Define Your Goals (00:03:08) Highlights the process of setting smart goals, understanding business variables, and keeping an eye on market trends.

Chapter 3: Barriers to Coaching (00:04:13) Explores the common barriers that prevent shop owners from seeking coaching and offers solutions.

Chapter 4: Essentials of Being a Successful Auto Repair Shop (00:05:20) Covers the foundational aspects of running a successful auto repair shop, including meeting customer needs and financial stability.

Chapter 5: The Importance of a Good Chart of Accounts (00:06:18) Emphasizes the significance of a well-maintained chart of accounts for financial management and streamlining.

Chapter 6: The Vital Role of the Income Statement (00:07:26) Focuses on the income statement and its importance in financial review and standardization.

Chapter 7: Determining the Right Car Count for Success (00:08:30) Addresses the misconception of needing more cars for sales goals and the importance of optimizing existing processes.

Chapter 8: The Heartbeat of Auto Repair Businesses (00:09:33) Explores profit centers, margins, and the road to financial health in auto repair businesses.

Chapter 9: Guest Chapter on Car Count and Marketing (00:10:38) Features insights from a guest expert on car count, marketing, and branding for auto repair shops.

Chapter 10: Profit Margins and Parts Matrix (00:11:43) Delves into profit margins, parts matrixes, and strategies for maximizing profits in auto repair.

Chapter 11: Cash Flow (00:12:32) Discusses the unique challenges of cash flow management in auto repair businesses and offers solutions for improving profitability.

 

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

 

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching underscores the significance of professional attire in the auto repair industry. He connects dressing well with increased confidence, employee morale, and customer trust. Cotton shares personal anecdotes and cites studies on "enclothed cognition," reinforcing the idea that appearance can influence performance. He offers practical advice for shop owners to elevate their business's professionalism through attire, leadership, and delegation. Cotton concludes by advocating for a standard of respect and dedication in the industry, supported by the episode's sponsor, Shop Marketing Pros.
      The importance of dressing professionally (00:01:15) Chris discusses the impact of dressing professionally on business perception, employee morale, and customer confidence.
      The psychological impact of dressing well (00:03:22) Chris explores the psychological connection between dressing well and feeling better, projecting confidence, and improving performance.
      Supporting data on the importance of dressing well (00:05:33) Chris presents data on perception and trust, employee morale, and customer confidence related to professional appearance.
      Setting a new standard (00:06:45) Chris provides practical tips for setting a standard of professionalism, including investing in quality uniforms and leading by example.
      The role of the owner in dressing professionally (00:07:49) Chris emphasizes the role of the owner in creating a culture of professionalism and setting boundaries through professional attire.
      The pledge to elevate industry standards (00:11:15) Chris encourages listeners to join him in pledging to dress professionally, reflecting respect for themselves, employees, and customers.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
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