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Gm Announces Free Maintenance!


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GM has announced it will offer free maintenance on all new cars sold. No doubt other car companies will follow. We need to watch this real close, we have discussed this before: How do you comptete with free?

 

Here's a link to the article:

 

http://dealer-communications.com/news/free-maintenance-offered-by-gm-on-2014-models/?utm_medium=Email&utm_source=ExactTarget&utm_campaign=Fixed+Ops+ENL+6-10-13

 

 

Figures... I drove by a Hyundai dealership the other day and noticed they now have a 200k warranty so this is no surprise. We rarely do any maintenance work on vehicles less than 2 years old so it won't affect us. I do firmly believe that the insane warranties being offered these days is killing the dealerships. I just had a dealership (Hyundai actually) ask me if I knew of any good techs looking for work. He said they've had adds out for months and only received 2 resumes and they were both garbage. Who really wants to try and make a living off of warranty work time? I expect soon we'll see dealerships subbing out the works to local shops.

 

Charles

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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