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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk smm) I never see my Google Ads when I search for my business (low budget) I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi) My website is too slow (pictures too big or cheap hosting) My website doesn’t come up when people search for mechanic near me (stock content) I get lots of leads but they don’t turn into customers (Your SA sucks) My marketing looks like every other shop’s marketing (are you talking to your marketers?) The shop is slow. It’s time to turn our marketing back on. (never stop marketing)
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
"Would you be willing to pay extra for certain classes?"
Email Matt: [email protected]
Email Sean: [email protected]
Matt Fanslow and Sean Tipping from the Automotive Diagnostic Podcast discuss what makes for a great automotive training class. They emphasize the importance of practical application, engaging instruction, and a balance between theory and hands-on experience. They also highlight the qualities of an effective instructor and the value of hands-on training.
Show Notes
The Build-A-Tech Program (00:00:11) NAPA Auto Tech offers training courses for technicians. Cloning (00:01:39) Calibrating Subaru(00:08:30) Characteristics of a GGreat Automotive Training Class (00:13:25) Balancing theory and practicality (00:16:52) Selecting the right class (00:17:57) Designing effective classes (00:19:13) The value of educational strategy (00:23:39) Challenges in class development (00:25:53) The role of humor and interaction (00:31:56) Engaging Presentations (00:33:16) Handling Audience Interaction (00:34:40) Effective Presentation Styles (00:37:14) Responding to Questions (00:37:45) Honesty and Case Studies (00:42:19) Powerpoint Presentations (00:51:52) Reference Material (00:55:09) Hands-On Training (01:04:16) Logistics of Hands-On Classes (01:05:13) Challenges of Hosting Hands-on Classes (01:10:33) Interest and Investment in Specialized Classes (01:13:06)
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
In this episode, Hunt sits down with Jay Huh, a down-to-earth auto repair shop owner from North Carolina who's also a skilled public speaker, coach at Shop Fix, and even a pilot. Jay spills the beans on how he landed a speaking gig at the VISION Hi-Tech Training Expo with just a month's notice and why he's all in on making the auto repair industry better for everyone. His real talk and practical advice are not just about fixing cars but fixing the business side of things too.
Here's a quick rundown of what Jay shares:
• Passion Over Profit: Jay opens up about his journey from the brink of personal and professional disaster to finding his purpose in the auto repair world. He's all about giving back, stressing that making a profit shouldn't be a taboo topic.
• Work-Life Balance: He dives into how he restructured his business to not only be more profitable but to also have time for what matters most — family. Jay is proof that you can have your cake and eat it too, running a successful shop without sacrificing every waking moment at work.
• Financial Savviness: With a straightforward chat about managing finances, from rebate checks to navigating economic uncertainty, Jay offers his two cents on keeping your shop afloat and thriving, no matter what the market throws at you.
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
Aftermarket Radio Network
Click to go to the Podcast on Remarkable Results Radio
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